Yext provides local cloud-computing services for marketers to manage their geodata and content to connect it everywhere. Over 200,000 businesses, including dozens of Fortune 500 companies and top retailers.

1. Local: The Mobile Call-To-Action
How Marketers Can Use Local To Win Mobile

2. •
Agenda
Mobile is growing with local
•
Location as call-to-action
•
Recent innovation and activity
•
What’s next

3. 1. Local is the core of mobile
3

4. Mobile Search Is Local Search
50% of
local search
is mobile
Neustar Localeze 15miles, March 2013
4

5. Mobile Influences Local Experience
88% of smartphone owners
use it to find local information
Keynote, 2012
5

6. 9 of the
top 25 apps
in the App Store
use location

7. 7 Billion People Roaming The Planet, With 10
Billion Devices
2B
300M
Tablets
1.4B
smartphones
PCs
Today marketers can deliver their local message
7

8. FedEx – 9600 Main Street, Fairfax, VA 22031 (703) 323-0200
How?
Adding Location
8

9. Local Marketing Drives To A Location
Funnel
Mobile Usage
“coffee”
“shoes”
Discovery
Decision
Act
“hotel”
“4-star reviews”
Decision
“photos”
“menus”
“hours”
PURCHASE
Discovery
“directions”
Act
“phone number”
9

10. Local Business Information On Mobile
Name, Address,
Phone Number
$$$$
Driving
Directions
Price Compare
84% of 18-24 year olds
compare prices in store
Product Reviews
57% of 18-24 year olds
look up product reviews
All statistics from Milllennials in the Marketplace: A Generation Moving on its own unpredictable Path (eMarketer)
10

11. Mobile Drives Local Purchases
40%
of in-person purchases
include online research
55%
76%
of purchase-related conversions occur
within 1 hour of initial mobile search
of purchasing decisions are
made in person & locally
Sources: Google, April 2012; Google, March 2013; POPAI, June 2012
11

12. 78%searches
of mobile
end in a purchase
Neustar Localeze 15miles, March 2013

13. 2. Two Years Ago…

14. Maps Timeline
September
March
Apple Acquires
WifiSLAM
Apple Maps
in iOS6
2012
July
2013
December
Google Maps returns
to App Store
Apple Acquires
Locationary & HopStop
June
June
Google
Acquires Waze
August
Apple Acquires
Embark

15. Mobile Fragmentation
15

16. Facebook’s
Graph
Search

17. Massive Investments in Local
Apple
Google
Foursquare
Amazon
Facebook
Yelp
Yahoo
Nokia
Groupon
Microsoft
17

18. 5 Layers of Local Innovation
DATA
TRANSACTION
DELIVERY
LOCATION
INTERFACE
ALGORITHM
18

19. Recent Activity in Local
Google buys
Waze
Microsoft acquires
HERE license
Foursquare launches
menu search
Yelp Platform
Uber raised $350,000,000
19

20. But, people don’t really
buy on their phones
20

21. “There’s little e-commerce activity on
mobile. Brands advertise to drive sales.
But people aren’t buying stuff on their
phones in any meaningful way”
Jessica Lessin, former Technology Editor for WSJ
21

22. 3. What’s Next
22

23. Let’s use mobile to
drive OFFLINE sales.

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30. The Yext Local Marketing Cloud
With Yext, marketers localize their messages with connected local services like search,
social, display, listings, landing pages and other surfaces.
EASILY MANAGE
1000’S OF LOCATIONS
CONNECT
TO SEARCH
DIRECT LISTINGS
INTEGRATION
CONNECT
TO SOCIAL
LOCAL CONTENT,
YOUR WAY
CONNECT
TO DISPLAY
Yext has more than 200,000 subscribers to the cloud.
30

31. Thank you!