Comunicació presentada en el Simposi VAKKI (edició virtual) en un taller internacional sobre comunicació i terminologia organitzat per la Universitat de Vaasa (Finlàndia) i l’Associació Europea de Terminologia (AET), celebrat el 12 de febrer de 2021.

1. TERMCAT
TERMS AND CONDITIONS – COCREATING
AND LAUNCHING CATALAN
TERMINOLOGY ‘COVID-19: KEY
CONCEPTS’ DURING THE PANDEMIC
AND LOCKDOWN
M.A Julià, Cristina Bofill & Sandra Cuadrado

2. Sector-based
terminology
work

3. "Be fast, have no regrets... If
you need to be right before
you move, you will never win."
Mike Ryan
TERMINOLOGIST AND SCIENTISTS
WE PINPOINTED DOUBTS ABOUT TERMINOLOGY AT AN
EARLY STAGE.
WE RESOLVED THESE, ALBEIT PROVISIONALLY.

4. SCIENCE AND EVERYDAY LIFE
CANNOT AND SHOULD NOT BE
SEPARATED.”
- ROSALIND FRANKLIN

5. appearance of terms in real
time and globally
fast evolution of scientific
knowledge
need of rigour and precision
multidisciplinary
collaboration
Facing terminology
needs

6. “Above all, don't fear difficult
moments. The best comes
from them.”
Rita Levi-Montalcini
OPPORTUNITIES:
-CONSOLIDATION OF TELEWORK,
-READJUST OF OUR WORKING PROCESSES AND OUR
SERVICES
-MEETING THE NEEDS OF OUR USERS

7. TO WORK AS NORMAL HAD
VERY POSITIVE EMOTIONAL
EFFECTS
ON SOCIETY AND CLEARLY
CONTRIBUTED TO GIVING OUR
USERS THE FEELING THAT THEY
WERE NOT ALONE AT A TIME
OF CRISIS.

8. Challenges faced by
the
Query Service in times
of a pandemic

9. Terminology work
undertaken by the
Query Service
engaged all the
groups involved
people directly affected by the illness,
especially patients and their families
health sector professionals
health system managers
social media users who began to talk about new
terms
language professionals, especially within the
media

10. TERMS DETECTED:
GIVING ANSWERS

11. Communication
challenges in
times of a
pandemic

12. CORONAVIRUS MEANS
ISOLATION. AND ISOLATION
MEANS
SOCIAL MEDIA.
- NYTIMES

13. Lockdown&Remote
working
FROM A COMMUNICATION
PERSPECTIVE, WE WERE QUITE CLEAR THAT WE HAD TO
KEEP TWO ESSENTIAL VALUES IN
MIND: REMAINING VISIBLE AND CONTINUING TO OFFER
THE SAME SERVICE.

14. 16 March 2020
Remote work: we
need each other and we have each
other.
The team at TERMCAT is
#workingremotely
and we will continue to answer your
queries from home.
Remember you can find
information about terminology on our
website #imstayinghome #wellmakeit
TWITTER

15. 17 March
20.000 followers
17 July
20.816 followers
31 December
21.797 followers (2019:
19.422)

16. Compared with the same period of
2019, our Twitter engagement rate has increased by 40%.
data

17. 24 RETWEETS +
PER DAY
2019: 11
RETWEETS PER DAY +
TWITTER

18. 47 LIKES + PER
DAY
2019: 21
LIKES PER DAY +
TWITTER

19. TOTAL: 2.376
MENTIONS
2019: 1.349
TWITTER

20. Construction
of a narrative
based on the
chronology of
terms related
with COVID on
social media:
‘storytelling’
26 March 2020
On the subject of coronavirus:
pronunciation
7 April 2020 Social consequences of the
pandemic: ERTE/ERTO (furlough scheme)
8 April 2020
#termoftheweek is personal protective equipment PPE)
14 April 2020
Coronavirus terminology update: 40 terms
19 December 2020
Infographics+La marató [TV3 fundraiser]
(media)
7 January 2021
(#distancehandsfacemask) The year begins with some
worrying data and new
restrictions. Let's recall the terms for the basic measures

21. “THE USER JUMPS FROM ONE IMAGE TO THE NEXT
LIKE AN EDITOR IN A CUTTING ROOM, WITHOUT A
SPECIFIC ROUTE MAP; THIS ATTITUDE
TENDS TO BE ENHANCED BY THE HYPERLINK
NATURE OF THE WEB AND THE OPPORTUNITIES
FOR MULTISCREEN NAVIGATION. THE NARRATIVE
AND, THEREFORE, THE MEANING IS LEFT
IN THE HANDS OF THE USER, A KIND OF DATA
FLÂNEUR, A CYBERNETIC SURFER IN AN
ENVIRONMENT OF ‘LIQUID ARCHITECTURE’ ”.
- I. GUARDIOLA

22. COVID-19: NEW
FORMATS:
INFOGRAPHICS

23. ‘IT IS ONLY TOGETHER THAT
CRITICAL THINKING AND
COLLECTIVE INTELLIGENCE
CAN BE ACHIEVED’.
GENÍS ROCA

24. CONCLUSIONS

25. TERMCAT
M.A Julià
Cristina Bofill
Sandra Cuadrado
WWW.TERMCAT.CAT
@termcat