TV media analysis covered the overall TV medium three days advertising on Eid-ul-Adha (1-3 Aug) 2020. Who with how much budget active on TV this EID in Coved-19.
Percentages figures are based on consumed time of pure commercials. Amazingly this EID was more cluttered as compare previous EID 2019.
2. Data Source:
Synopsis
TV media analysis covered the overall TV medium three days advertising on Eid-ul-Adha
(1-3 Aug) 2020. Who with how much budget active on TV this EID in Coved-19.
Percentages figures are based on consumed time of pure commercials.
Amazingly this EID was more cluttered as compare previous EID 2019. The reason may
be low rates of Media, after long break advertisers rush on media, Real-estate Category
heavily active, 38 new campaigns launched on this EID etc.
Following are points to be covered.
Top 20 Categories
Top 20 Player
Top 20 Brand
Channel Genre Share
Hourly Airing
Day Part Split
Airing Trend
New Campaigns Launched on Eid Days (based frequency)
Categories New Campaigns Launch on Eid (based frequency)
Yearly Comparison 2019 Vs 2020
NOTE:
In top categories Cleaning material, Tea and Construction are at the top. Uneliver is the top advertiser
with 23% highest share.