1.
CULTURE CODE
TEMPLATE
Create your company’s own
culture code in 7 simple steps
+

2.
What is culture?

3.
Culture
noun | cul·ture | ˈkəl-chər
the set of shared attitudes, values,
goals, and practices that characterizes
an institution or organization

4.
Why care about culture?

5.
Culture is to recruiting
as product is to
marketing.
- CultureCode.com

6.
2XBETTER APPLICANT
QUALITY
Investing in employer
branding on sites like
Glassdoor leads to:
Source: Brandon Hall Group Report, Understanding
the Impact of Employer Brand, Nov 2014
(as measured by applicant-to-hire ratios)
at an average 30% lower cost per hire
compared to traditional job boards.

7.
Now, let’s take a step back …

8.
Company mission & values
1

9.
How it all started
Company Founder 1 Company Founder 2

10.
Company Mission
(Example from Patagonia)
“Build the best product, cause no
unnecessary harm, use business to
inspire and implement solutions to the
environmental crisis.”

11.
Our number one focus as an organization is
the culture first. And the culture then is
going to take care of the employees, and
the employees are going to take care of the
customers’ needs, which is going to take
care of our business.
- Jon Wolske, Culture Evangelist, Zappos Insights
“

12.
What we value:
• Honesty
• Respect
• Hard work
• Risk taking

13.
Who makes up our company?
(the people)
2

14.
Our employees have VALUE
V – Versatile
A – Authentic
L – Lighthearted
U – Unusual
E – Enthusiastic

15.
Company policies
3

16.
Our policies:
• Have fun
• Work hard
• Use common sense

17.
What are the perks and benefits?
4

18.
PERKS
work

19.
Here’s what we offer:
• Gym
• Standing desks
• Full kitchen
• Nap room
• Mother’s room

20.
What’s our workspace like?
5

21.
We’re located in these
locations around the world:
• New York
• San Francisco
• London
• Paris
• Tokyo

22.
How do employees develop their
careers at our company?
6

23.
KNOWLEDGE = POWER

24.
When you arrive, you’ll get:
• Frequent 1:1s with your manager
• Your very own career mentor
• Free tuition money
• Skill sharing seminars

25.
Why we love working here
7

26.
“I love working at our
company because I get
to work with smart
people and challenge
myself every single day.”
- Employee, Position