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Grantee: Clinton County RESA
Activities: Early On® Public Awareness
Submitted by: Christy Callahan, Director Date: 10/15/2010
Reporting Period: 9/2/2010 – 10/15/2010
Progress Report to the Early On Michigan Interagency Coordinating Council
1. Assisted service areas in the identification of children who may be eligible for Early On and Special Education:
Since September 2nd, 2010, through 1-800-EARLYON, referred 820 children to local Early On service areas.
Since September 2nd, 2010, through 1-800-252-0052, referred 231 children to Special Education child find
coordinators at intermediate school districts.
Referral sources: approximately 57.3% are from hospitals and physicians.
Since September 2nd, 2010 responded to 232 calls for general information.
2. Worked to provide a seamless system for acquiring Early On and Special Education child find public
awareness materials for stakeholders in collaboration with the Center for Educational Networking (CEN).
Reprinted Welcome to Early On Guidebook #1 in English, as outreach to support children from birth to 3
years of age.
Reprinted the Early On and Project Find Growth Chart, as outreach to support children birth to 5.
Reprinted Early On and Project Find Developmental Wheels, as outreach to support children birth to 5.
3. Provided 190 Early On / Child Find Public Awareness folders and 25 Early On Public Service Announcement
DVD’s for outreach at the following venues:
Early On Institute, September 14th, 2010.
Joining Forces Child Care Workshop, September 21st, 2010.
Children’s Special Health Care / Michigan Department of Community Health presentation held on the campus
of Michigan State University, October 5th, 2010.
Physician/Child Find outreach at Helen DeVos Children’s Hospital, Grand Rapids, MI.
4. Presentations provided on Early On Michigan and Project Find at the following venues:
MiAEYC Infant-Toddler Conference in Dearborn, September 14th, 2010.
Early On Institute, Early On Training and Technical Assistance, DeWitt, September 16th, 2010.
5. Conducted statewide outreach to specific primary referral sources through the provision of the Early On Display
at professional conferences and events:
MI. Association of School Administrators 2010 Fall Conference, Acme MI., September 22nd, 2010.
MI. Chapter of the American Academy of Pediatrics 2010 Conference, Mackinac Island, September 24th, 2010.
Michigan Primary Care Association 2010 Conference, Grand Rapids, MI., October 11th, 2010.
Michigan After-School Collaborative Conference, Sterling Heights, October 15th, 2010.
6. Updated the YouTube Early On Michigan Channel which hosts the Public Service Announcements
(PSA) in English and Spanish. As of today, analytics include: 809 PSA views, 303 Channel Views, and
943 Total Upload Views. The Early On videos can be downloaded and added to local service agency
and partner Web sites. Links to additional early intervention and awareness videos provided.
Subscribed to: Tomorrow’s Child and Healthy Child, Healthy World.
7. Updated the Early On Michigan Blog on Blogger found at: http://earlyonmichigan.blogspot.com/.
Incorporated an RSS (Real Simple Syndication) into the blog for up to date news and information.
8. Updated the SlideShare Channel for Early On Michigan which hosts the past four years of Early On
Public Awareness and Project Find Michigan presentations provided at conferences. SlideShare acts as
a platform to host presentations and related documents in an engaged format. The SlideShare account
is accessible on the Facebook Fan page and the http://www.1800EarlyOn.org
9. The Early On Michigan Facebook page has reached 499 fans. This site has an average of 307 page
visits per week. Local service agencies are encouraged to use this page to promote events and share
information to increase awareness and build an online community for early interventionists and the
early childhood community. Demographic insights conclude that fans are 91% Female and 9% Male;
6% are between the ages of (18- 24), 37% of fans are between the ages of (25- 34), 30% of fans are between the
ages of (35- 44), 14% are (45- 54), and 9% are ages (55 and +). Top Cities include areas where the majority of our
fans/users live include: Southfield (38), Kalamazoo (36), Allendale (33), Lansing (31), Grand Rapids (28), Bay
City (20), Holt (19), Chicago (17), Livonia (14), Troy (12), and Seattle (11).
10. Increased the number of users following http://twitter.com/ChildFindMich account from 237 to 267.
This social marketing effort is to strengthen the support and build continued awareness among state
agencies, businesses, and the general public. Since the launch of our Twitter Account, we have sent out
453 Tweets. Statistics provided by http://www.twittercounter.com/ChildFindMich .
Recent Twitter followers include:
Autism Living Today, Mom Logic, Mini Blessings, Connecticut Early Childhood Advocate, As Seen on TV,
the Judson Center in Southeastern Michigan that provides supports and resources to children, adults, and
families, Niche Placement of New York, Developmental Centers, Inc. (DCI) is a private non-profit corporation
that provides behavioral health and employment services to Northwest Detroit and Western Wayne County,
Good Learning Anywhere, Great Start Oakland, Michigan Hospitalist Jobs, MH and L Magazine, Autism
Learning Center, Learning Breakthrough, Tadpole Adaptive, Grub Life Ann Arbor, Sagus International, Smart
Education Services provides educational technologies to serve educators K-12 and higher education,
Cleveland, Ohio, ADD Empower, MaryJo Wagner, Ph.D., Washington Learning System provides resources
and tips for early language and literacy, Michigan Radiology Jobs, Victor Dmitruk, Ph.D. license is a licensed
pediatric psychologist (private practice) in Kalamazoo, MI., Shepherds College is a post-secondary school for
young adults with developmental disabilities in Wisconsin, Easter Seals Crossroads of Indianapolis, Indiana is
a community resource in partnership with children and adults with disabilities.
11. Processed, packaged, and shipped 114 orders through the online ordering system.
A snapshot of agencies requesting public awareness materials include:
Ingham County Health Department, North Reach Healthcare, Daggett, MI., Torrant Center in Jackson,
MI., Women, Infants, and Children (W.I.C.) in Grand Rapids, Detroit Public Schools, Lutheran Child and
Family Services, Wyoming Public Schools, Priority Health Services, Inc. in Warren, MI., Shoreline
Family Care, South Haven, Ajami Organic Inc., Davison, Saginaw Valley State University, Muskegon
ISD, COP ISD, Great Start Collaborative in Clinton Township, Comfort 4 Mom and Baby/MIHP,
Macomb Intermediate School District, St. Clair County Department of Human Services, Dort Elementary
in Roseville, Ottawa Area Intermediate School District, Alternatives for Children & Families, Inc., Grand
Rapids Community College Infant and Toddler Development class, Livingston ESA, Beaumont Hospital
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Rehabilitation, Berrien RESA, Kent ISD, Tuscola ISD, Starfish Family Services, Traverse Bay ISD,
COOR ISD, Clare-Gladwin RESD, Judson Center, Nurse Family Partnership of New York, DHS- Child
Welfare Training Institute, Northwestern Michigan College Nursing classes, Wayne County Public
Libraries, St. Joseph County ISD, Families First/ Black Family Development, Van Buren ISD, Grand
Rapids Community College, Calhoun ISD, Sanilac ISD, Wayne State University outreach for child
development courses, Deckerville Healthcare Service, Abigayle Ministries in Shelby Township, Gratiot-
Isabella RESD, Maternal Infant Health Program at the Hurley Medical Center, Cedar Springs Public
Schools, Bronson Methodist Hospital, Wellerwood Early Childhood Center, Autism Society of Michigan,
Development Centers, Inc. in Detroit, Long Rapids Family Care, and Michigan State University Pediatric
and Specialty Clinic.
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