branding and packaging ppt for students

1. GEMS OUR OWN ENGLISH HIGH
SCHOOL DUBAI
NAME : MEENAKSHI KHEMNANI
CLASS: 11 K
YEAR: 2014-2015
MARKETING PROJECT
TITLE OF PROJECT: MARKET SURVEY OF SELECTED CONSUMER
PRODUCTS ON THE BASIS OF BRAND NAME AND
PACKAGE.COLLECTION OF DATA AND PREPARING REPORT ON
THE BASIS OF POPULARITY OF DIFFERENT BRANDS AND
POPULARITY AND QUALITY OF PACKAGES OF PRODUCTS, AND
REASONS THERE OF

2. CERTIFICATE
Certified that this project report “MARKET SURVEY OF SELECTED CONSUMER
PRODUCTS ON THE BASIS OF BRAND NAME AND PACKAGE.COLLECTION OF DATA AND
PREPARING REPORT ON THE BASIS OF POPULARITY OF DIFFERENT BRANDS AND
POPULARITY AND QUALITY OF PACKAGES OF PRODUCTS, AND REASONS THERE OF” is
the bonafide work of “NAME” who carried out the project work under my
supervision.
Teacher In-charge:
Name & Signature:
Date:
Internal Examiner: External examiner:
Name & Signature: Name & Signature:
Date: Date:
GEMS OUR OWN ENGLISH HIGH SCHOOL
DUBAI

3. INDEX
 CERTIFICATE PAGE
 ACKNOWLEDGEMENT
 INTRODUCTION ON SPICE MIX
 BRIEF EXPLANATION ON MDH
 BRIEF EXPLANATION ON EVEREST
 BRIEF EXPLANATION ON BADSHAH
 INTRODUCTION TO WATER COLOURS
 BRIEF EXPLANATION ON PELIKAN
 BRIEF EXPLANATION ON FABER CASTLE
 BRIEF EXPLANATION ON MAPED
 INTRODUCTION TO TOOTHPASTE
 BRIEF EXPLANATION ON SENSODYNE
 BRIEF EXPLANATION ON SIGNAL
 BRIEF EXPLANATION ON DABUR
 QUESTIONNAIRE ON THE THREE PRODUCTS
 PIE CHART
 THANK YOU

4. TOPIC
‘’Market survey of selected consumer products on the basis
of brand name and package. Correction of data and
preparing report on the basis of popularity of different
brands and popularity of different and quality of packages
of products and reasons of their of ‘’

5. ACKNOWLEDGEMENT
I would like to thanks my marketing ma’am Mrs.
Ruchi uppal to give me this opportunity of
making this project. I would also thank my
friends for helping me out in this project and
my family for encouraging and supporting me
enough to make this project.

6. SPICE MIX
• MDH
• EVEREST
• BADSHAAH
WATER
COLOURS
• PELIKAN
• FABER CASTELL
• MAPED
TOOTHPASTE
• DABUR RED
• SIGNAL
• SENSODYNE

7. BRANDING
oBrand is the “name ,term, design, symbol, or any other
feature that identifies one seller’s product distinct from
those of other sellers”.
oBrands are used in business, marketing, and advertising .
oWhereas branding is defined as the marketing practice of
creating a name, symbol or design that identifies and
differentiates a product from other products.

8. IMPORTANCE OF BRANDING
• Some importance of branding are -:
Deliver your message clearly
Create business credibility
Connect the customer to the product
Motivate the buyer

9. SPICE MIX
Many spices last for years, and some have even been
found in 5,000-year-old Egyptian tombs.
In centuries past, pepper was worth its weight in gold
and wars were fought over access to spices. Prices have
dropped dramatically for all but a few spices (such as
saffron), and today we forget that they are good for
more than enhancing flavor of our favorite dishes.
Historically, spices have been used in perfumes.

10. MDH
BADSHAH
EVEREST

11. MAHASHIAN DI HATTI
 FOUNDER :- DHARAMPAL GULATI
 Mahashay Dharmpal was born on 27th March, 1923 in
Sialkot (Pakistan). In 1937, he set up with the help of
his father a small business of looking mirror and
thereafter business and carpentry job, cloth merchant,
hardware business & rice trading.
 Somehow these petty businesses could not hold him for
long and he joined hands with his father in his parental
business i.e. Spices under the name of Mahashian Di
Hatti popularly known as 'Deggi Mirch‘.

12. BADSHAH
 FOUNDER – JHAVERI INDUSTRIES
 The manufacturing unit located at Umergaon (Gujarat), has
been mandibly supported by our administration office in
Mumbai.
 Broadly, there are two main subdivisions of spices one being
the major spices and the other is minor spices. For example
the spices like pepper, cardamom, ginger, turmeric, chilies etc.,
comes under major category. The important minor spices grown
in India are ajwain, aniseed, caraway, celery, coriander, cumin,
dill seed, fennel, fenugreek, garlic, onion, saffron, vanilla etc.

13. EVEREST
 FOUNDER –VADILAL SHAH
 Everest Spices is an Indian manufacturer, distributor and
exporter of ground spices and spice mixtures under the
brand name Everest.
 According to the 2007 study, Everest was India's largest
spices brand based in Mumbai. More than 20 million
households used Everest spices regularly. The brand was
stocked by 400,000 outlets in more than 1000 towns
across India.

14. WATER COLOURS
 The term water colour a painting method in which
the paints are made of pigments suspended in a water-
soluble vehicle. The traditional and most common support for
watercolor paintings is paper , other sources like papyrus,
bark papers, plastics, vellum or leather , fabric , wood,
and canvas.
 The 'natural' movement of the pigment in water/paper is a
property that water colour offers to the artist . It provides
effects that oils, and perhaps acrylic cannot. Water colour is
the attraction and challenge offered to an artist.

15.  MAPED
 PELIKAN
 FABER CASTLE

16. MAPED

17. PELIKAN
 FOUNDER- Carl Hornemann
 YEAR – 1838
 PLACE – GERMANY
 Pelikan Watercolors are made from the highest
quality finely ground pigments. These artist paints
are very lightfast with brilliant and dense colors.
Each set features a hollowed paint tablets for
quicker solubility. The color pans are
interchangeable.

18. FABER CASTELL
 Founded in 1761 at Stein near Nuremberg by
cabinet maker Kaspar Faber (1730–84), the
enterprise has remained in the Faber family for
eight generations . It opened branches in New York
(1849), London (1851), Paris (1855), and
expanded to Vienna (1872) and St. Petersburg
(1874). 6500 employees work under faber castell.
 Products offered by faber castell are Pencils
, watercolors , brushes , markers
, crayons, modeling dough, oil
pastels, papers, connector pens.

19. TOOTHPASTE
 Toothpaste is used to
promote oral hygiene.
 Simply scrub jewellery with
toothpaste using a soft bristle
toothbrush, rinse with water
before the toothpaste hardens and
shine with a cloth.
Toothpaste can remove the most
difficult stains from your favorite
clothes. Lipstick stains from shirt
collars, juice stains from T-shirts
and spaghetti sauce on the table
cloth.

20.  SENSODYNE
DABUR RED
SIGNAL

21. SENSODYNE
• Sensodyne is a brand of toothpaste that
was first sold by Block Drug ,
a Brooklyn, New York-based company
established in 1907 by pharmacist,
Alexander Block. The toothpaste was first
marketed in 1961 as a
desensitizing toothpaste based on a
strontium chloride formulation.

22. SIGNAL
• Signal is a toothpaste and a mouthwash
produced by the Unilever company.
• Signal toothpaste was introduced in 1961
to European store shelves. Extensions to
the brand include fluoride toothpaste
(1977), anti-tartar formula (1986) and
"complete"antibacterial (1999) varieties.

23. DABUR
• Dabur Red Paste is packed with the power of
ingredients like Laung Pudina & Tomar. It is
the first-ever toothpaste which
thereby providing you healthy teeth . Its
superior formulation that has been
scientifically validated has made Dabur Red
Paste the preferred oral care brand for
millions of Indians. Dabur Red Toothpaste has
become a Rs 100 crore brand within just five
years of its birth.

24. PROJECT REPORT

25. MARKET SURVEY
 Market research/survey is any organized effort to
gather information about target markets or customers.
It is a very important component of business strategy.
 The term is commonly interchanged with marketing
research; however, expert practitioners may wish to
draw a distinction, in that marketing research is
concerned specifically about marketing processes,
while market research is concerned specifically with
markets.

26. QUESTIONNAIRE
 NAME -:
 OCCUPATION -:
 GENDER -:
 AGE -:
 EMAIL-ID-:
 CONTACT NO-:
(This questionnaire has been conducted by the students
of Our Own English High School Al Warqa. )

27. 1)ACCORDING TO THE TASTE THESE MASALAS GIVE TO YOUR DISH , WHICH ONE OF THESE WILL YOU
CHOOSE?
MDH ____ BADSHAH ____ EVEREST ___
2) WHICH MASALA IS WIDELY AVAILABLE ?
MDH ____ BADSHAH ____ EVEREST ____
3)WHICH MASALA IS AFFORDABLE/CHEAP?
MDH_____ BADSHAH ___ EVEREST ___
4) WHICH BRAND HAS MOST VARIETY ?
MDH____ BADSHAH ___ EVEREST ___
5) WHICH OF THE BRAND HAS BEST QUALITY ?
MDH ____ BADSHAH ____ EVEREST ___
6)THESE BRANDS ARE AVAILABLE AT ALMOST THE SAME PRICE. WHICH OF THEM DO YOU THINK HAS ANY
LIMITATION? AND WHY?
MDH ____ BADSHAH ____ EVEREST ___
________________________________________________________________________________
7)ANY SUGGESTIONS YOU WOULD LIKE TO GIVE TO ANY OF THESE BRANDS FOR PACKAGING , PRICE OR ANY
OTHER FEATURE?
________________________________________________________________________________________
______________________________________
8)ANY MAIN REASON FOR USING THIS PARTICULAR BRAND ?
________________________________________________________________________________________
_______________________________________
9) RATE THE THREE BRANDS.
MDH ____ BADSHAH ____ EVEREST ___

28. 1)WHICH TOOTHPASTE HAVE MORE EFFECTIVENESS ON SENSITIVITY?
SENSODYNE ___ SIGNAL ___ DABUR RED___
2) WHICH OF THEM HAS THE BEST QUALITY ?
SENSODYNE ___ SIGNAL ___ DABUR RED___
3)WHICH TOOTHPASTE IS MORE ADVERTISED ?
SENSODYNE ___ SIGNAL ___ DABUR RED___
4) WHICH TOOTHPASTE HAS BEST PACKAGING AMONG THESE ?
SENSODYNE ___ SIGNAL ___ DABUR RED___
5)WHICH TOOTHPASTE PROVIDES OFFERS?
SENSODYNE ___ SIGNAL ___ DABUR RED___
6)ALL THE TOOTHPASTES ARE EFFECTIVE FOR THE TEETH. STATE ANY DISADVANTAGE
OF THE BRAND?
______________________________________________________________________
______________
7) WE WOULD LIKE TO KNOW IF U WANT ANY CHANGES IN ANY BRAND ?
______________________________________________________________________
_______________
8) IS THERE ANY PARTICULAR REASON FOR USING THIS BRAND ?
______________________________________________________________________
___________________
9) RATE THIS BRAND ?
SENSODYNE ___ SIGNAL ___ DABUR RED___

29. 1)WHICH WATER COLOUR WOULD YOU PREFER ACCORDING TO THE QUALITY ?
MAPED ___ FABER CASTELL ___ PELIKAN ___
2)WHICH BRAND IS THE CHEAPEST AMONG ALL ?
MAPED ___ FABER CASTELL ___ PELIKAN ___
3)WHICH BRAND IS AVAILABLE WIDELY ?
MAPED ___ FABER CASTELL ___ PELIKAN ___
4)WHICH BRAND OFFERS MORE COLOUR COMBINATION AMONG ALL ?
MAPED ___ FABER CASTELL ___ PELIKAN ___
5)WHICH BRAND HAS GREAT OFFERS AMONG THESE ?
MAPED ___ FABER CASTELL ___ PELIKAN ___
6)RATE THE THREE BRANDS?
MAPED ___ FABER CASTELL ___ PELIKAN ___
7) THE THREE BRANDS OFFER GREAT VARIETY OF COLOURS.STILL IF YOU FIND ANY
LIMITATION IN THE BRAND PLEASE SPECIFY ?
______________________________________________________________________
____________
8?ANY SUGGESTIONS YOU WOULD LIKE TO GIVE TO THE THREE BRANDS?
______________________________________________________________________
_____________
9)WHAT IS THE MAIN REASON BEHIND USING THIS BRANDS ?
______________________________________________________________________
______________

30. GRAPHS

31. faber castle pelikan maped
3)WHICH BRAND IS AVAILABLE WIDELY ?
MAPED ___ FABER CASTELL ___ PELIKAN ___
REPORT
According to the survey , Faber castell is widely available
(60%) because it is preferred by everyone next pelikan
(30%) maped (10%).

32. VARIETY
pelikan
faber castell
WHICH BRAND OFFERS MORE COLOURS
AMONG ALL ?
MAPED ___ FABER CASTELL ___ PELIKAN
___
According to the survey people in my locality say that
pelikan(60%) offers highest variety among all because it has the
best color combinations then faber castell (30%) and then maped.

33. PRICE
everest
mdh
badshah
Which masala is affordable/cheap?
MDH_____ BADSHAH ___ EVEREST ___
According to the survey best price out of the three brands is everest
(60%) because it has a very affordable price mdh (30%) and then
badshah (10%).

34. Which of the brand has best quality ?
MDH ____ BADSHAH ____ EVEREST ___
MARKETING
MDH
badshah
everest
According to the survey mdh (60%) is marketed the most because it has
many advertisements then badshah (30%)and then everest

35. QUALITY
sensodyne
signal
dabur red
WHICH OF THEM HAS THE BEST QUALITY ?
SENSODYNE ___ SIGNAL ___ DABUR RED___
According to the survey sensodyne has the best quality (70%) because
it uses the best materials to make the teeth strong and white then
signal (20%) and then dabur red(10%).

36. CONCLUSION
THE BEST BRAND IN TOOTHPASTE IS SENSODYNE
BECAUSE IT USES BEST FORMULA TO MAKE THE
TEETH STRONG ANDSHINE .
THE BEST BRAND IN SPICE MIX IS MDH.
BECAUSE IT PROVIDES A LOT OF VARIETY
 AROMAH TO THE FOOD.
THE BEST BRAND IN WATER COLOURS IS FABER CASTELL.
BECAUSE IT HAS THE BEST COLOURS AND
BEST PRICE .

37. BIBLIOGRAPHY
 http://wonderfulengineering.com/15-uses-for-
toothpaste-you-didnt-know-before/
http://www.badshahmasala.com/blog/the-
history-of-indian-spices/
http://en.wikipedia.org/wiki/EverestSpices
http://en.wikipedia.org/wiki/Sensodyne
http://en.wikipedia.org/wiki/Dabur