Reimagine your content and realize its potential. Don’t simply repurpose content in new formats— build a content ecosystem by which large and small pieces of content become new and ongoing sources of useful, relevant, on-brand content.
23. #meetcontent
Don’t let content be bound by its format
Source: http://www.flickr.com/photos/slipstreamjc/159335183/
Source: http://www.flickr.com/photos/hockeycrew/4876459558/
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49. Understand your content ecosystem
Source: http://www.flickr.com/photos/br1dotcom/4084207566/
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50. #meetcontent
Barrier #2:
Undefined content ecosystem
• Who are the content contributors?
• How is content created?
• Where does content exist?
• What content delivery methods are used?
• When is content published?
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65. #meetcontent
That’s a Wrap!
• Reimagine; don’t recycle
• Don't create content for a single purpose—
think long-term
• Think big and small
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66. #meetcontent
That’s a Wrap!
• Stay on task: the purpose of content is to
communicate
• Ask: How can this content be made more useful
and relevant?
• Don’t let content be bound by its format
• Understand your content ecosystem
• Break through the silos: build strong internal
relationships
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67. #meetcontent
Mark your calendar!
Content Strategy as
Change Management
Rick Allen and Georgy Cohen
August 21, 2012
Sign-up: http://mcont.co/mcwebinar6
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