Statistics about using social media marketing to market to senior citizens! Also Includes a general idea of how Revolution Digital Studios can help you with all of your social media marketing efforts! Stats and information were gleaned from such sources as Media Bistro, Marketing Profs, and Mashable.

1. Seniors and Social
Media Marketing
Statistics and Strategies
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2. Revolution Digital Studios

3. Are they online?
• 54% of Americans aged 65 and older are using the
Internet
• 43% of those 65+ online are using social media
• Those with more education, higher income brackets, and
homeowners are more online than those without
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4. Revolution Digital Studios
Currently, there are 39 MILLION people aged 65 and old on Facebook,
Twitter, and Skype
The 74+ age group is the fastest growing demographic on ALL social
networks
The 74+ age group also has 47x the net worth of households headed by those
35 and older

5. Lets Talk Facebook &
Twitter
• 11% of ALL Facebook users are seniors (that’s 14.8
MILLION seniors on Facebook)
• 1 in 5 of these users will long on for at least 1 hour per
day
• Facebook usage increased by 1,448% in the senior age
demographic last year alone
• 13% of adults 50 and older are ALREADY using Twitter
• This number is expected to increase exponentially
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6. So, how can you get a
piece of the action?
• Let Revolution Digital Studios help!
• With us you get a dedicated social media marketing
manager
• A tailored social media tactical plan (completed within 2
business days)
• Increased traffic
• Increased rankings (we can get you on the first page of
Google for targeted keywords within 4-6 weeks)
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7. Revolution Digital Studios
• We will actively monitor and post to all social media accounts you own (up
to 6 accounts, with 4 posts each)
• Monthly strategy call with Social Media Manager
• Targeted Follower Acquisition
• Custom Facebook Cover, Twitter Cover, and Google+ Cover
• Keyword and Brand Monitoring
• Campaign Creation and Management (for paid ads)
• Live Twitter Chat
• Optional Blog Content
• Metrics and Analytics

8. Revolution Digital Studios
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9. Revolution Digital Studios
Sources:
Media Bistro
Marketing Profs
Pew Research