4. The Big Idea
Products are made of quality and can be used
for many different occasions that will bring
people together
Supporting direct suppliers (local and
international)
Excellent customer service
5. Telling a Story
Display and video advertising on ad networks
The images will show a personal story of a
customer with their food/beverages
Photos and videos will be shared on social media
sites
Facebook
YouTube
Instagram
6. Utilizing Smartphones
Create a Trader Joe’s
Smartphone application
Include search code option,
promotional codes, and
instant chat with customer
service representative
Customer submitted photos
shared to designated
hashtag
7. Google Attributes for
Campaign Success
Google AdWords
Health food store
Whole market
Organic food
$5,000 a day budget
8. Continued Google Attributes
Google Analytics to ensure campaign is being
fully implemented
Day-to-day results
Optimize and measure campaign with results
9. Summary
Display and video advertising to further brand the
company
Social media to share inspiring and relatable
photos from consumers
Mobile strategy will help the search for location,
gaining promotional codes and be a direct
communication channel
Google AdWords as a direct response form
Google Analytics as my analysis
10. Let Trader Joes be your main source of food and
beverages this year. With quality products and
outstanding customer service, we promise you
won’t regret choosing us as your primary
neighborhood grocery store.