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Marriott
International


Social
Media
Campaign


Who
are
they?


Over
300
loca,ons
worldwide


The
right
stuff

Social
Media
presence
has
already
been
established



Room
for
improvement


Confusion


Not
maximizing

poten,al

Increase
Interac,on

Incen,ves

Integrate
Media



Beach
Blog

Customer

Involvement

Encourage
Return

Visits
to
Social

media
Pages




Metrics
of
Success

Likes


Subscribers

Followers


Reserva,ons




Budget
and
Timeline

Start
to
Finish

1
½

years


Star,ng
and
Expanding

Nmdl final presenattion marriott
Nmdl final presenattion marriott
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Nmdl final presenattion marriott

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Nmdl final presenattion marriott

  1. 1. Marriott
International

 Social
Media
Campaign


  2. 2. Who
are
they?

 Over
300
loca,ons
worldwide


  3. 3. The
right
stuff
 Social
Media
presence
has
already
been
established

  4. 4. 
 Room
for
improvement

 Confusion

 Not
maximizing
 poten,al

  5. 5. Increase
Interac,on
 Incen,ves
 Integrate
Media

  6. 6. 
 Beach
Blog
 Customer
 Involvement
 Encourage
Return
 Visits
to
Social
 media
Pages


  7. 7. 
 Metrics
of
Success
 Likes

 Subscribers
 Followers

 Reserva,ons


  8. 8. 
 Budget
and
Timeline
 Start
to
Finish

1
½
 years

 Star,ng
and
Expanding


×