The Balsams Grand Resort Hotel partnered with a social media company to launch the Inn Bedded Restorer Campaign, selecting individuals to stay at the hotel and document their experiences on social media. The first winner, 23 year old Martin Edgar Earley, increased awareness of the resort through blogging and social updates, resulting in a 20% boost in August bookings. Pleased with the results, the hotel ran a second campaign featuring a couple, Alex and Luke, who further engaged viewers through weekly YouTube videos, doubling website traffic and leading to one of the busiest holiday weekends in years.

1. THE BALSAMS GRAND
RESORT HOTEL: USING Meghan Palmer
Megan Gallagher
SOCIAL TO SHARE AN
Nolan Krause
PUR 3000
EXPERIENCE

2. THE BEGINNING
 The BALSAMS Grand
Resor t Hotel wanted to
share its unique
experience with people
from all over the world
 Par tnered with bobdonpaul
to create the Inn Bedded
Restorer Campaign
 23 year old, Mar tin Edgar
Earley was the fir st winner

3. SOCIAL
MEDIA
Campaign thrived on social
media
Earley blogged about his
experience
Updated Facebook and
Twitter daily

4. RESULTS
20% increase in bookings for August
Increased awareness about the resort
Campaign went so well, they decided to
have another Inn-Bedded Resorter for the
winter months

5. INN BEDDED RESORTER:
ROUND TWO
Decided to choose
a couple for even
more personal
interaction and
social media
coverage
Alex and Luke
stayed at the hotel
during January
and February

6.  Each week, Alex and Luke would
post and blog about the best
foods, people and activities they SOCIAL
did
 Viewers posted comments on
MEDIA
the blog with suggestions for
Alex and Luke to do and places
they wanted to see.
 Every Monday evening, they
would post a YouTube video
from the previous week’s
activities.
http://www.youtube.com/watch?feature=player_emb
edded&v=oZvNQnCM13A#at=19

8. RESULTS
Traffic to the resort’s website doubled
The hotel’s
opening week
of Winter
2010/2011
nearly sold out
and was the
busiest holiday
weekend in
years.