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Fabindia

  1. NATIONAL INSTITUTE OF FASHION TECHNOLOGY SUBJECT: FASHION RETAILAND MALL MANAGEMENT DETAIL STUDY OF A BRAND (FABINDIA) Date: FEBURARY 3, 2017 FASHION MANAGEMENT STUDIES Submitted By: Megha Ajmera Faculty’s name: Shikha Gupta Asst. Professor KARWAR, JODHPUR
  2. HISTORY AND EVOLUTION
  3. WORK FLOW
  4. PRODUCT MIX
  5. Organics (2%)Personal Products (3%) HomeLinenAccessories
  6. TARGET CUSTOMERS Segment • Men, women who want to buy complete Indian products. Target Group • Urban upper and middle class families. Positioning • Lifestyle brand which is Indian at heart.
  7. STORE FORMATS • Exclusive business outlet
  8. SIZE • In terms of number of stores: 231 stores in 88 cities and 10 international stores (2 stores in Singapore & Dubai and 1 store each in Italy, Nepal, Malaysia, Mauritius, USA, UAE • In terms of number of employees work: Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. • In terms of turnover: In 2008, Fabindia had a revenue of $65 million, a 30% increase from the previous year. Fabindia sources its product from across India through 17 community-owned companies; a certain percentage of the shares of which are held by artisans and craftpersons
  9. NO. OF STORES
  10. THE VISION • At Fabindia we celebrate India, and endeavour to bring all that we love about India to customers around the world. THE MISSION • We will harness the transformative power of a well-run business committed to profitable growth in support of Fabindia’s Vision. We will strengthen and support our community of customers, designers, artisans, farmers, makers and entrepreneurs inspired by India. We will give our customers products that delight them by interpreting our rich heritage and traditional knowledge, while protecting the natural environment.
  11. VALUES & GUIDING PRINCIPLES • To ensure that we delight our customers with our products and service, and always make them feel that they are getting great value for their money. • To design, make and sell products with intrinsic worth that comes from the original designs, knowledge, care and skill with which these are made. • To be true to our commitment and history as an ethical and trust-worthy brand promoting a stake-holder based community model of inclusive capitalism. • To constantly share our Vision with our employees, suppliers, business associates and customers, so that we collectively ensure that all our actions are in service of our Vision, Mission and Guiding Principles.
  12. STATUS • It opened its first retail store in Greater Kailash, New Delhi. Today it has over 240 stores across India and abroad, and is managed by his son, William Bissell.
  13. EXPANSION PLANS • FabIndia, plans to set up 10-12 outlets over the next 2-3 years. The firm currently has a turnover of around Rs 120 crore a year from their 29 existing stores. • 10 stores were opened across India this year and plans are afoot to maintain this pace of expansion. • Over the next 12 months, the company will also invest an additional Rs.100 crore to expand its retail network across metros where it will add 35-40 stores and outside India. The company already has a presence in Dubai and Singapore.
  14. CSR MISSION OF FAB INDIA: (Prescribed under schedule VII of companies act 2013) • Promotion of Education and Vocational Skills • Social Welfare • Empowerment of women • Sanitation and Healthcare • Conservation of Environment • Rural Development projects • Disaster Relief
  15. COMPETITORS • Garments Based (Shoppers Stop, Westside, Globus, Reliance Trends Max etc.) • Government Handloom Initiatives. (Khadi Gramadyog. Cottage Industries emporium Stat Government Department) • Designer Boutiques: Ethnic wear Retailer like Khaddar Good things and Stand Alone Store Like Shirti, Biba, Prapti, Sadka etc. • Local tailors who provide customized garments to the customer at an reasonable price. • Local NGO’s Selling wares like Dilly, hats etc.
  16. FINANCIAL HIGHLIGHTS • 2015, Fabindia had a revenue of $85 million, a 37% increase from the previous year.

Notes de l'éditeur

  1. Italy Malasiya Mauristius Nepal USA UAE Singapore   It is located in premium malls as well as in market places
  2. There is a possibility that Fabindia might change its stance on advertising as it enters the global markets. As a policy, it does not advertise for promoting its brand or store, as it believes that its product range will speak for itself given that the brand identity is very distinct. Fabindia continues its drive to revive traditional craft in India, a natural outcome of their commitment to the crafts sector
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