This is my questionnaire analysis

1. Target audience
Questionnaire Analysis

2. What is your gender?
What is your gender?
male female
The first question that I asked on the questionnaire I created
was, ‘what gender are you?’ 100% of those who took the
survey were female – this means that my target audience are
strictly female, meaning I can include feminine colours such
as pink and purple to entice my female readership, I can also
research what is popular amongst young females such as boy
bands, solo artists etc – this will help me to decide what to
include that will entice my target audience.

3. What age bracket do you fall into?
As you can see the majority of my target audience fall in between Chart Title
the ages of 16 to 20, this means that the majority of my magazine
will be targeted at this age group, I can research who the most
popular artists are amongst this age group and include features on
them in my magazine, it will also be wise for me not include alcohol
advertisements in my magazine as a lot of my readers will be under
21+
the age of 18. I can see that 27 percent are 21 and older, so it would
be sensible to add in things for an older target audience as well
16 to 20
because I want to expand my readership as much as possible.
12 to 15
0 10 20 30 40 50 60 70 80

4. How much would you be willing to pay for a music
magazine?
four pounds five pounds+
100
90
80
70
60
50
40
30
20
10
0
Series 1 Series 2 Series 3
The majority of my target audience would spend in and around four
pounds on a music magazine – this is understandable as not
everyone has the money to spend on an expensive media product. I
asked this question in order to find out what price my magazine
should be sold at, I wanted it to be both profitable and affordable – I
now know that my magazine should be sold at around 4 pounds to
keep my target audience happy.

5. What genre of music do you like the most?
Column1
indie rock country pop R&B
Rave Rap Heavy metal other
As you can see the most popular genre of music favoured by
my target audience is pop music. Almost 65 percent of people
said they liked it the most. This is a really good source of
information for me as I can now do research on who the most
popular artists in pop are at the minute, what the biggest pop
festivals are and when they are happening, I can add all of
this information into my magazine to entice my target
audience. I do notice that some people said they liked rock,
heavy metal, R&B and rap – It wouldn’t hurt for me to include
some features of a different variety so that I can keep
everyone happy and therefore expand my target audience
once more.

6. Who is your favourite solo artist at the moment?
Column1
Ed sheeran
Taylor Swift
Ella Henderson
Beyonce
Katy Perry
Miley Cyrus
Bruno Mars
Jason Derulo
Britney spears
other
As you can see, for this question the most popular answer was
‘other’ followed by Ed Sheeran - This lets me know that I have to
do more research into who the most popular artists are at the
minute and include different varieties to appeal to different
varieties of people. I can include Ed Sheeran in my magazine as
he is one of the biggest male solo artists in the world at the
moment so lots of people will want to buy my magazine if he is
featured. This question really helped me to get a feel for the
different varieties of artists and people out there.

7. Do you have a part time or full time job?
The majority of my target audience do not have jobs Chart Title
whilst about 36 percent have a part time job and 18
percent have a full time job. This is good information
as it lets me know what sort of money my target
audience are making so I know how much to charge
for my magazine, as I need to make it affordable for
people who don’t make as much money as some
other people might.
yes, full time.
yes, part time.
no, not at the minute
50
45
40
35
30
25
20
15
10
5
0

8. What sites do you use to download music?
Spotify Itunes tubidy other
As you can see the majority of my target audience selected the
‘other’ option, meaning that there are other popular downloading
sites being used, I would like to try and find out what these are so I
can offer vouchers as freebies in my magazine. I would also like to
include iTunes vouchers as iTunes seems to be a popular site for
downloading music amongst many teenagers.

9. What features would you like to see in the
magazine?
Sales
articles about new and upcoming artists Articles and pictures of older artists
Gig and festival reviews Articles on how to succeed in the music
business
Artist's personal stories question and answer
articles about what the most up to date
music is
articles about tour dates and tickets
other
The most popular option for this particular question
was ‘Artist’s personal stories’ this is good because
people always want to know what celebrities are
doing and what it was like for them growing up etc. I
can add this feature into my magazine as I now know
that this what people want to see and it is what will
entice them to read the magazine.

10. What free prizes would interest you?
• This question was asked as a sort of ‘fill in your answer’ question, it gave people the
opportunity to put out their ideas of what they think would be good prizes. Things like
the chance to win a holiday, band memorabilia and iTunes vouchers were mentioned.
This information is excellent as it gives me the opportunity to see first hand, what
prizes my audience would like, so that I can include some of them and entice my
readers to buy the magazine as they will like the prizes.

11. Can you please specify anything else you would
like to see in the magazine?
• This was also answered with a box of text to fill in, some things like critics reviews on
new albums and tours, features on Eminem, evanescence, black veil brides and
Nickel back, and best selling song were mentioned in the comment boxes – This is
good as it gives me proper audience feedback on what to include in my magazine, I
am getting their proper opinion so I am really clued in as to what to include and
what not to include. This question was very helpful and beneficial to me.

12. Thank you so much for reading!