From developing your content strategy to keeping your content on-strategy over time, Meghan will give an overview of some of the tools and templates provided in her book, The Content Strategy Toolkit: Methods, guidelines, and templates for getting content right.
After this session, you’ll be better equipped to tackle challenging activities like aligning stakeholders on a common vision or telling your boss or client their content isn't working.
You’ll leave with new ideas to help you:
- Understand your audience
- Demonstrate to stakeholders that you "get" their challenges and understand their goals
- Measure whether your content is working
- Create, maintain, and govern on-strategy content.