Marketing is changing, businesses are shifting how they think about building a customer base while community programs are already taking over. How can you leverage what you're doing in community to achieve marketing and greater business objectives?
top marketing posters - Fresh Spar Technologies - Manojkumar C
Community as the New Marketing
1. Community is the New Marketing
Meghan Murphy
HandUp.org
@megmurph
2.
3. HandUp | Head of Community and Marketing 2014
Twilio | Senior Community Manager, Twilio.org 2011
Stage Two | Senior Account Manager, Comms 2009
The Escapist | PR and Marketing and Biz Dev 2007
@megmurph
4. Marketing is about communicating the value
of a product, service or brand to customers
or consumers for the purpose of promoting
or selling that product, service, or brand.
@megmurphWikipedia
5. A branded Community has specific business
objective where a company creates a space
for people with a common sense of identity to
participate in ongoing, shared experiences.
A branded community is an extension of the
business itself
@megmurphCMX Hub
12. 55% of B2B marketers plan to increase use of communities
on their website in lead generation efforts.
46% plan to do the same to nurture leads.
Forrester 2013 @megmurph
26. How is your work contributing to
•The lead generation and growth
•The overall customer experience (across teams)
•The retention of your customers (especially high value ones)