CHIA MEI YENG

Sydney, Australia, Singapore Australia

Creative Shopper Planner at The Station Agency

Advertising / Marketing / PR

I am a shopper marketing planner (with through the line planning experience) with 10 years of solid experience in marketing & advertising. I am one of the few planners in the APAC region that knows consumer & communication research (with TNS and Research International), brand planning (with Grey & Hakuhodo), digital media & creative planning (with Universal McCann on Johnson & Johnson) & shopper marketing (with G2 on P&G, Tesco Malaysia, Mondelez and Maxis) I am well-experienced in uncovering actionable insights from research data & information and apply it in the field of media, digital & advertising planning. I know research – both quantitative and qualitative. I started off my mar.