Week 4 Dis 1 Please respond to the following: "Brand Stretch Spectrum and Market Product Grid" · Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale. · From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale. 2 page Dis 2 Please respond to the following: "Lateral Marketing Strategy" · Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar. · Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization. 2 page Week 5 Dis 1 · Please respond to the following: "Marketing Segment and Perceptual Map" · Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale. · Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry. 2 page Dis 2 Please respond to the following: "Product Ladder and Hierarchy of Needs" · Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response. · Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization. 2 page Week 6 Dis 1 Please respond to the following: "Diffusion of Innovation" · Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response. · Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific.

1. Week 4
Dis 1
Please respond to the following: "Brand Stretch Spectrum and
Market Product Grid"
· Assess the importance of evaluating newly developed health
care products in order to determine whether the products should
carry existing brand names or whether they should be assigned
new brand names. Suggest realistic branding strategies needed
for marketers to evaluate newly developed health care products
or services. Provide support for your rationale.
· From the e-Activity, determine whether or not the product
offerings that you selected are consistent with the perceived
selections of the given health care entity. Explain your
rationale.
2 page
Dis 2
Please respond to the following: "Lateral Marketing Strategy"
· Assess the value of target marketing as an effective health
care marketing strategy. Appraise the degree to which vertical
and traditional segmentation help marketing managers use target
marketing strategies. Support your rationale with at least two
(2) specific examples of target marketing within a health care
organization with which you are familiar.
· Evaluate the impact of lateral segmentation in encouraging
marketing managers to look broadly at markets in order to
identify previously overlooked opportunities. Provide at least
one (1) specific example of quality initiatives within a health
care organization.
2 page
Week 5
Dis 1
· Please respond to the following: "Marketing Segment and

2. Perceptual Map"
· Evaluate the value and utility afforded by Philip Kotler’s
Segment-by-Segment Invasion Plan as a tool for mapping
current and future market segment pursuits. Provide support for
your rationale.
· Assess the importance of a Perceptual Map for current and
potential product offerings in the marketplace. Suggest one (1)
way in which this instrument can be used by marketers to affect
better product positioning outcomes within the health care
industry.
2 page
Dis 2
Please respond to the following: "Product Ladder and Hierarchy
of Needs"
· Assess the importance of the Ries and Trout’s Product Ladder
as a target marketing device within the health care industry.
Provide a rationale for your response.
· Assess the level of necessity for health care marketers to
possess an effective understand of human motivation in order to
better understand their customers. Provide at least two (2)
specific examples of the use of human motivation within a
health care organization.
2 page
Week 6
Dis 1
Please respond to the following: "Diffusion of Innovation"
· Per the text, health care consumers vary in their willingness to
adopt new product offerings, with some being quicker to adopt
than others. Suggest the key reasons why you believe these
variances exist. Provide a rationale with at least (1) example of
a situation or scenario that would support your response.
· Assess the importance of Everett Rogers’ Diffusion of
Innovation Model as a tool for understanding the product
adoption tendencies of health care consumer. Provide at least
two (2) specific examples of Everett Rogers’ Diffusion of
Innovation Model being used in a health care organization with

3. which you are familiar.
2 page
Dis 2
Please respond to the following: "Customer Experience
Management"
· Based on your review of the Learnscape scenario titled
“Learnscape 1: Staying Relevant”, examine the potential mutual
benefits that are afforded to health care organizations and their
respective customers populations when health care
organizations design and manage all-encompassing customer
experiences. Provide an example of such potential mutual
benefits to support your rationale.
· Appraise the value of the innovation guidance for the
assembly and management of customer experiences provided by
Bernd Schmitt’s CEM framework. Provide at least two (2)
specific examples of CEM framework that apply within a health
care organization with which you are familiar.
2 page
Key Functions of Business Operations 1
Key Functions of Business Operations
Student
Grantham University

4. Key Functions of Business Operations 2
Abstract
Operations management is important. It is concerned with
creating the services and products
upon which we all depend. And all organizations produce some
mixture of services and products,
whether that organization is large or small, manufacturing or
service, for profit or not for profit,
public or private. Thankfully, most companies have now come
to understand the importance of
operations. This is because they have realized that effective
operations management gives the

5. potential to improve both efficiency and customer service
simultaneously. But more than this,
operations management is everywhere, it is not confined to the
operations function. All
managers, whether they are called Operations or Marketing or
Human Resources or Finance, or
whatever, manage processes and serve customers (internal or
external). This makes, at least part
of their activities ‘operations’. Operations management is also
exciting. It is at the center of so
many of the changes affecting the business world changes in
customer preference, changes in
supply networks brought about by internet-based technologies,
changes in what we want to do at
work, how we want to work, where we want to work, and so on.
http://www.antiessays.com/free-essays/281826.html

6. Key Functions of Business Operations 3
Key Functions of Business Operations
Almost every firm, government agency, and other type of
organization employ one or
more financial managers. Historically, businesses have been
founded by inventors, salespeople,
and technically-oriented individuals who have superior skills in
their field, but little expertise in
financial management. Though these businesses may be
successful, owners often lack answers to
several important questions: Is the profit I get from my business
as good as that which I could
derive from investing in other things? Am I being compensated
for the risk of being in business,
and for the time and skills I am applying? Financial managers
oversee the preparation of
financial reports, direct investment activities, and implement
cash management strategies.
Managers also develop strategies and implement the long-term
goals of their organization. All
managers must understand the theory and principles of financial
management because this

7. knowledge will make them even more effective at their own
specialized work. The two primary
responsibilities of the financial manager are the treasurer and
controller. The business’s chief
financial manager (treasurer) is responsible for the business’s
financial activities such as
financial planning and fund raising, making capital expenditure
decisions, managing cash, credit,
the pension fund, and foreign exchange. The business’s chief
accountant (controller), is
responsible for the firm’s accounting activities such as
corporate accounting, tax management,
financial accounting, and cost accounting. The specific goals
of financial management depend
on the nature of the business because larger organizations have
financial management or
accounting with separate functions. There are internal as well as
external pressures involving the
roles and changes of the financial manager like too much detail
or more demanding shareholders.
Part of the reason for these pressures is the link between
performance management and
management behavior. Whenever management processes are
designed to control performance

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Key Functions of Business Operations 4
through a plethora of targets, budgets, incentives, and measures,
uninspired leaders or frustrated
managers are not trusted to make financial decisions. Therefor
it is left in the hands of the
financial manager.
What is Operations Management? Operations management
production of goods and
services has been in existence since the evolution of civilized
society, but here we limit our
discussion to developments that led to the widespread
production of consumer goods. Customers
are the most obvious people who will be affected by any
business. What the chapter goes on to
call the five operations performance objectives apply primarily
to this group of people. Prior to
the development of markets for massive amounts of consumer
goods, most production took place
in the home or in small communities of artisans and craftsmen.
Products were often handcrafted,
unique, and made entirely by one person. Some people trace the

9. development of the first
factories to the textile industry in England. In preindustrial
societies, people often prepared only
enough goods for their families, along with a small excess to
obtain items unavailable within the
family (cottage industries). As land became scarce and people
moved off farms and into cities,
mercantilism and trade developed. This created a market for
massive amounts of goods, like
textiles, which previously had been produced from wool and
linen available on the farm. They
therefore centralized production by building factories this
allowed for a much greater control
over workers and production, a development that was soon to be
lamented by those who saw the
development of mass production factories as essentially
exploitive of the poorest laborers.
Employees will be generally better off if the company is
prosperous; if only because they are
more likely to be employed in the future. However operations
responsibilities to employees go
far beyond this. It includes the general working conditions
which are determined by the way the
operation has been designed.

10. Key Functions of Business Operations 5
Advertising/Marketing is the promotion of a business’s
products and services carried out
primarily to drive up sales of the products and services. It is
also done to build a brand identity
and communicate changes in old products or introduce new
product/services to the customers.
Advertising has become an essential element of the corporate
world and hence companies allot a
considerable amount of resources towards their advertising
budget. The goals of advertisers or
marketers is as to increasing the sales of the product/service,
creating and maintaining a brand
identity or brand image, communicating a change in the existing
product line, introduction of a
new product or service, increasing the buzz value of the product
or company, and of course to
sway public opinion.
When taking a close look at advertising and the media, one
could safely say that they are one
in the same. In this modern age that we live in which is

11. completely saturated with messages from
the media that are put there to influence our wants, our desires,
and our needs. One need not look
far to see the presence advertising plays in all of our lives. Just
turn on the television, radio, or
take a look at all the billboards while you are driving; and one
will be bombarded by influencing
media. It’s not just the commercials in between the
programming, but the programming itself
now. Maybe it’s the can of Coca-Cola that the protagonist sets
down at the end of a
heartwarming speech, or that snickers bar you noticed someone
eating in your favorite TV show.
Maybe it’s the products littering the female star of the show’s
bathroom. It is the unfortunate
truth that we are much more influenced by advertising and
media than we could even imagine. I
personally can’t watch television without getting hungry. It
seems like no matter what channel I
am watching, what time of day it is, or what the nature of the
program I am watching, I always
see many various commercials depicting slimming down, toning
up, eating out, eating in,
shopping, etc.

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Key Functions of Business Operations 6
Production is the creation of good and services; being able
to produce a superior product that
will make money is a hit or miss for any company. Production
relies a lot on supply and demand,
as need becomes greater production goes up. Same rules apply
if the needs become less
production of that product goes down, but with that it can also
cause over stock and then
companies have to find ways to get rid of the extras. That’s
when you may see a lot of price
reduction sales, half off, or two for one. As times change it
seems some companies have found
ways to try reduce overstock and possible going out of business;
by asking their customers to
participate in surveys w/ incentives, or customer appreciation
sales etc. It is still taking a chance
when you produce a product but the opinion of the consumer
helps the company know if they
should make it better, keep it the same, or discontinue before
they get too far in the game. The

13. biggest example is cell phone companies, they produce cell
phones by the thousands every
month but with every new phone the first batch is always the
experimental batch. With enough
input from the public they know what to change or keep.
Key Functions of Business Operations 7
References
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