Link Me, Tweet Me, Friend Me handout for Feb-March 2010 presentations.

1. Ira S Wolfe
Success Performance Solutions

2. Agenda
 What is the significance of social media?
 What can you accomplish with social
media technologies?
 How can you leverage these
technologies to your advantage?

3. Search engine optimization requires fresh,
dynamic content and links to and from
your site…social media provides both!

6. Social Media Applications
1. Market Research/Competitive Intelligence
2. Public Relations/Marketing
3. Search Engine Ranking
4. Business Development
5. Customer Support
6. Recruitment
7. Retention
8. Education and Training
Q: How can social media help my business improve
performance in any of the above areas?

7. Where should you start?
A social networking site where
people can network by city,
A video workplace, school, and region and
sharing site exchange messages, updates,
website on join groups, publicize events.
A type of website
where individuals or which users
organizations can can share
post commentary, upload,
stories, awards, share, and LinkedIn is a social
product reviews, comment on networking site for the
announcements, videos. business community. It
events, and videos. connects you to other
business people and job
seekers and helps you
A micro-blog limited to BlogTalkRadio allows exchange knowledge,
140 characters. Think anyone, anywhere the ideas, and opportunities
headline syndicator! ability to host a live, with a network of
Internet Talk Radio show, professionals.
simply by using a
telephone and a computer.

8. Pull back the curtain of social media
 Content - the “Brains”
 Connections – the “Backbone”
 Conversations – the “Heart and
Soul”

9. “What do I need to get started?
Content Connections Conversations
LinkedIn X XXX XX
Twitter XX X XXX
Blogs XXX X XX
Facebook X XXX XX
YouTube XXX XX X
Blog Talk XXX XX X
Radio/Podcasts
FlickR XXX XX X

10. How can you use social media?

11. “There is a central difference between
the old and new economies: the old
industrial economy was driven by
economies of scale; the new information
economy is driven by the economics of
networks...”
Carl Shapiro and Hal R. Varian.
Information Rules.

18. CDC’s Second Life Island

19. Getting Started with Social Media
Six Strategies

20. Strategy #1
Research your customers and competitors.
Track industry trends/competitor news
 Google Alerts
 RSS (Really Simple Syndication) Feeds
o Technorati, Google Reader
 Twitter Search
o Tweetdeck/Seesmic Desktop/Hootsuite
 LinkedIN updates/news

21. Strategy #2
Become the expert
1. Write a blog
2. Publish podcasts/videocasts
3. Distribute links to favorite blogs (text, audio, video)
4. Answer and ask questions
5. Ask for and provide feedback
6. Announce contests and giveaways
7. Sponsor webinars and seminars
8. Share resources, tips, and tricks
Q: What can I blog or tweet about?

22. Strategy #3
Manage Your Brand
1. Listen to what your customers are saying/doing
2. Listen to what your customer’s customers are
saying/doing
3. Listen to what your competitors are saying/doing
4. Listen to what your competitor’s customers are
saying/doing
5. Provide a channel for raving fans to congregate
6. Provide a channel for dissatisfied customers to
vent
7. Provide a medium for employees to connect
Q: How can my business use social media technologies to
create disruptive innovation?

24. OR

27. How can you use Twitter?
 A restaurant tweets their daily specials
 A ticket agency tweets about-to-expire tickets
 A realtor tweets new homes on the market
 A hotel tweets hot deals to fill last minute
cancellations
 A radio station tweets weather alerts or traffic
accidents
 A repair service tweets customers on arrival
times

28. Strategy #4
Ramp up your network.
1. Connect with colleagues, employees, customers,
prospects, competitors, thought leaders, and alumni
2. Answer and ask questions – LinkedIn, Bizmore,
VistageView
3. Join online groups to ask/give feedback – LinkedIn,
Plaxo, Twitter
4. Respond to comments on blogs
5. Announce contests and giveaways
6. Share resources, tips, and tricks
7. Post news and events
8. Announce new blog articles or links to favorite blogs
Q: How can I connect with and help grow my centers of
influence?

31. Strategy #5
Recruit and Retain Employees
1. Proactive recruitment is a required strategy when it
comes to finding top talent.
2. Leverage your network – employees, peers,
former employees, alumni, customers.
3. LinkedIn is the best source for professional and
business candidates.
4. Facebook is a great source for hourly and mid-
level salaried candidates
5. Twitter has possibilities too.
6. Create your own network on Ning.
Q: How can my business use social media technologies to
recruit and retain employees

32. Strategy #6
Learn from and share with others.
1. Seek out blogs in your industry and your
customers’ industry
2. Network with relevant experts
3. Follow thought leaders
Q: Who should I be listening to?

33. How do I measure it?
What are people saying about me/us?
1. Google Alerts
2. Google Analytics
3. Google Trends
4. SocialOomph (for Twitter and Facebook)

34. Select A Strategy
 Research your competition
 Become the expert
 Manage your brand
 Expand your network
 Recruit and retain employees
 Learn from and share with others

35. Getting Started
 Have a clear purpose in mind
 Start simple!
 Integrate, integrate, integrate with
current communication and business
development strategies
 Designate a “chief social media officer”
 Develop a common-sense approach
to policing employees
 Start now!!!

36. Free Stuff!
 Subscribe to The Total View (weekly newsletter for hiring,
managing and motivating employees)
http://www.super-solutions.com
 Follow me at Perfect Labor Storm 2.0 blog at
http://www.workforcetrends.com
 Become a Facebook Fan
http://www.facebook.com/GeeksGeezersGooglization
 Tweet me @ Twitter
http://www.twitter.com/hireauthority
 Link to me on LinkedIn
http://www.linkedin.com/in/iswolfe

37. Ira S Wolfe
 Company: Success Performance Solutions
 Website: www.super-solutions.com
www.perfectlaborstorm.com
www.geeksgeezersgooglization.com
 Email: ltf4biz@gmail.com
 Phone: 717-291-4640 or 410-941-2345
 Mobile: 717-333-8286