Moviegoers Ditch Disney, future prospects appear bright- with a solid series of upcoming films related to The Avengers and Star Wars –the recent box-office performance brings to the limelight the company’s Achilles’ heel: succeeding with unproven “commodities”. The reason why Marvel characters hit a chord with young and middle-aged moviegoers alike was that the characters were well known and familiar. Read More. http://goo.gl/Pys5su