Melissa Van De Werfhorst

Santa Barbara, California Area United States

Higher education marketing professional

Advertising / Marketing / PR

I believe marketing is about how you tell your story. Does your audience walk away moved or inspired, feeling smarter and happier, like they belong in your community? Telling your story is an art and a science, and it can work really well for your brand with the right content strategy, a dedicated team and community of communicators, and the beauty of web technology and analytics. As a higher education marketing professional, I specialize in digital marketing, marketing strategy, web project management, and content development for higher education. Hands down, the best thing about higher education is the people and their stories. Students....