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Beef Up Your Website With Audio And Video - It's Easy!

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Beef Up Your Website With Audio And Video - It's Easy!

  1. 1. Beef Up Your Website with Audio and Video - It’s Easy! (With Intro to Podcasting) Presented by Melodie Laylor WordCamp Baltimore September 8, 2012
  2. 2. Connect with Melodie email: melodie@melodielaylor.com web: http://www.melodielaylor.com twitter: @melodielaylor
  3. 3. A Little About Me From Virginia Beach, VA B.A. in music performance Classically trained soprano Married with 4 kids, 3 stepkids Me and husband both computer geeks
  4. 4. A Little About Me (cont.) Worked with WordPress 5-1/2 years Currently do freelance web design Organizer of WordPress Hampton Roads Meetup Maintain a church website with 2x weekly sermon podcast/vodcast
  5. 5. Why Should I Put Multimedia on My Website? Grabs attention far better than the written word Holds interest Drives traffic Cheap and effective way to get your message out (in the “good ol’ days” you would get radio or TV slots)
  6. 6. Why Should I Put Multimedia on My Website? The central focus of what you do is spoken, performed, or visual - something that you would record, or already do If you aren’t putting this content online - WELL, WHAT ARE YOU WAITING FOR? Another whole audience awaits Your content could be a saleable product
  7. 7. Audio Basics Recommended file formats: .mp3 (iTunes) .m4a (iTunes) .wav
  8. 8. Audio Basics Software for recording and production: Audacity - open-source cross-platform http://audacity.sourceforge.net Mac OS: GarageBand Podcast Publisher (Lion Only)
  9. 9. Audio Basics Software for recording and production: Windows: GoldWave - $49 lifetime, $19 annual http://www.goldwave.com Industrial Audio Software (trials available) http://www.industrialaudiosoftware.com • ePodcast Producer - $249.95 • ePodcast Creator - $89.95
  10. 10. Audio Basics Software for recording and production: iOS: GarageBand - $4.99 Voice Recorder HD - $2.99 Recorder Plus + HD - Free/$2.99
  11. 11. Audio Basics Software for recording and production: Android: HiFiCorder - $4.99 (free Lite version)
  12. 12. Video Basics Recommended file formats: .mp4 (iTunes) .m4v (iTunes) .mov (iTunes) .avi .wmv
  13. 13. Video Basics Software for editing and rendering: Mac OS: iMovie Final Cut Pro (X) Final Cut Express (discontinued) Adobe Premiere
  14. 14. Video Basics Software for editing and rendering: Windows: Windows Movie Maker Adobe Premiere Pinnacle Studio
  15. 15. Video Basics Software for editing and rendering: iPad (iOS): iMovie - $4.99 Pinnacle Studio - currently FREE thru 9/18/12 Avid Studio - now Pinnacle Studio Android - no recommendation, but a number are on Google Play store
  16. 16. Where Do I Host the Files? Well, you *can* upload them to your webhost, BUT...
  17. 17. Where Do I Host the Files? If you’re using shared hosting, you’ll quickly use up storage, especially with video Also with shared hosting, if you get a lot of traffic, you’ll quickly exceed bandwidth limit That will get your site shut down You could host on a dedicated server (EXPENSIVE)...OR... Host the media elsewhere from your website Numerous Free and Reasonable-cost solutions
  18. 18. Where Do I Host the Files? Video: YouTube (www.youtube.com) FREE For videos up 15 min each Verified accounts may be able to post longer videos Social Media site - a way to drive traffic to your website RSS feed supported on iTunes
  19. 19. Where Do I Host the Files? Video: Vimeo (www.vimeo.com) FREE Basic account 500MB/wk, 1 HD video/wk Plus account $59.95/yr, 5GB/wk, unlimited HD Pro account $199/yr, 50GB storage + 250,000 plays Drawback: RSS feed doesn’t support iTunes
  20. 20. Where Do I Host the Files? Video: VideoPress by Automattic (http://www.videopress.com) Self-hosted users must create WordPress.com blog and purchase this as upgrade $60/yr + space upgrade 1GB per video limit up to space limit, no time limit VideoPress plugin for self-hosted users
  21. 21. Where Do I Host the Files? Video AND Audio: Amazon S3 (http://aws.amazon.com/s3) Free Usage Tier for first year -5 GB storage, 20,000 Get Requests, 2,000 Put Requests, and 15GB of data transfer each month for one year.
  22. 22. Where Do I Host the Files? Video AND Audio: Content Delivery Networks (CDN) Amazon Cloudfront MaxCDN Cloudflare Edgecast ...just to name a few Use W3 Total Cache plugin for CDN integration
  23. 23. How Do I Link My Media Files to My Site? (I thought you’d never ask!)
  24. 24. How Do I Link My Media Files to My Site? The Quick and Dirty Way Go to www.jamahost.com/mahvelous No plugins needed AUDIO or VIDEO simple upload: click movie or music icons at top of editor A link is posted - user clicks and their default media player will load and play it either in their browser or launch separately depending on their individual setup Watch out for file upload limits! These are set by your webhost
  25. 25. How Do I Link My Media Files to My Site? The Quick and Dirty Way Go to www.jamahost.com/mahvelous Watch out for file upload limits! These are set by your webhost Edit php.ini - should be in public_html root folder but depending on host may have to access it through hosting control panel - contact your hosting company for assistance Find these lines and edit them or add them (numbers may be different): upload_max_filesize = 64M post_max_size = 64M max_execution_time = 300 You may have to adjust the 64M up or down, but don’t set it ridiculously high like 1000000M, PHP will reset it to something like 1 byte and you won’t be able to upload anything
  26. 26. How Do I Link My Media Files to My Site? The Quick and Dirty Way Go to www.jamahost.com/mahvelous Watch out for file upload limits! These are set by your webhost Better way - workaround using FTP - my fave client is FileZilla, it’s cross-platform and full-featured. Know your file path, you’ll have to hand-code the link to the media file This is for smaller media files or when you’re uploading only a few If you’re going to keep online an endless archive don’t store files on shared hosting Upgrade or BETTER consider offsite hosting as mentioned before even if you upgrade hosting due to traffic needs
  27. 27. How Do I Link My Media Files to My Site? The Quick and Dirty Way Go to www.jamahost.com/mahvelous VIDEO embed: Just insert a YouTube or Vimeo URL in your post or page use EMBED code for customizing inline player output WordPress embeds it automatically
  28. 28. How Do I Link My Media Files to My Site? Using Plugins - Inline Media Players Standby - Flash players DRAWBACK - iOS doesn’t support Flash, Android other mobile dodgy HTML5 - not compatible with IE below v. 9, FF below v. 12, Chrome 20 Use a media player that supports both, does failback
  29. 29. How Do I Link My Media Files to My Site? Using Plugins - Inline Media Players AUDIO Jetpack Plugin - use shortcode with medie URL Ex. [audio http://www.jamahost.com/mahvelous/wp-content/uploads/ samples/dr_ed_wing_cbnhr_10feb2012.mp3] VIDEO JWPlayer by Longtail Video - WARNING ADVANCED http://wordpress.org/extend/plugins/jw-player-plugin-for-wordpress/ Jetpack Plugin - useful if you want custom parameters vs. using embed code [youtube=http://www.youtube.com/watch? v=OFzXaFbxDcM&w=6400&h=480] NOTE: you must put an “&” immediately after the URL
  30. 30. What is a Podcast? According to Wikipedia: Combination of “pod” from Apple’s iPod and “broadcast(ing)” However, use of term “podcast” predates iPod and iTunes support There were online “podcasts” or “webcasts” in the late 1990’s June 2005 - native podcast support in iTunes 4.9
  31. 31. What is a Podcast? According to Wikipedia: Can also refer to each individual episode or each media file itself.
  32. 32. What is a Podcast? According to Wikipedia: Posting videos is also called Vodcasting or Vlogging (short for video blogging) A Vodcast is a video podcast/webcast A Vlog is a video blog
  33. 33. Why Podcast or Vlog? Media grabs people’s attention better, especially video Submitting your feed to the iTunes Store provides another traffic source iTunes Store now supports both video and audio podcasts
  34. 34. My Favorite Podcasting Plugin Blubrry PowerPress (www.blubrry.com or www.wordpress.org/extend/plugins/powerpress) The only plugin you need if you use it - does it all! Blubrry PowerPress has Flash and HTML audio and video players built-in Full iTunes Store support - settings include fields for submitting to iTunes Blubrry in use at www.ceicva.org
  35. 35. Podcasting Links iTunes: Making a Podcast - http://www.apple.com/ itunes/podcasts/specs.html iTunes Podcasting FAQs - http://www.apple.com/ itunes/podcasts/creatorfaq.html WordPress Doc on Podcasting - http:// codex.wordpress.org/Podcasting
  36. 36. I hope you enjoyed this presentation! THANK YOU!

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