Created this deck to present to the eWomen Network, Portland Chapter. I am available to speak at any of your small business events, non-profits, foundations, etc.

1. Presented by Melody Stromquist Small Business Affinity Social Media and Your Business www.smallbizaffinity.com

3. Work sheet to get you started

4. Starter Resource list

5. S.O.S. Card. Help answer SPECIFIC questions for LinkedIn, FaceBook, and Twitterwww.smallbizaffinity.com

7. It’s accessed via internet and mobile tools and used for sharing information and opening discussion

8. Social media comes in text (blogs, websites), audio (pandora.com), pictures (flikr.com), and video (YouTube.com).

9. Businesses also refer to social media as UGC (user generated content) and CGC (consumer generated content)www.smallbizaffinity.com

11. Your participation will build your business and your network

12. This is your opportunity to position yourself as an expertwww.smallbizaffinity.com

13. eWomenNetwork.com is a social site Connect with the eWomen Network online Learn what other members are doing Receive and offer exclusive specials to members Add relevance to your professional position online www.smallbizaffinity.com

14. Your eWomen Network Profile http://www.ewomennetwork.com/profile/view.php?profileId=23806 If you are having trouble getting your profile completed on the site, fill out an “S.O.S” Card www.smallbizaffinity.com

15. I couldn’t say it better… “Social media offers new opportunities to activate…brand enthusiasm.” - Stacy DeBroff, founder and CEO of Mom Central “Email marketing [with nothing else] will lead you down a really bad road.” - Chip Terry, vice president and general manager for Zoominfo “New marketing is about the relationships, not the medium.” - Ben Grossman, founder and chief strategist for BiGMarK www.smallbizaffinity.com

17. “By creating compelling content, you can become a celebrity.” - Paul Gillinwww.smallbizaffinity.com

19. In the world of GOOGLING

20. Building a reputation/Positioning your brand

21. Networking online & taking those connections F2F

22. Example Tweetupwww.smallbizaffinity.com

23. How does social media impact your business? Customer Service Opportunities Damage Control www.smallbizaffinity.com

24. How does social media impact your business? Alternate to traditional marketing ($) Audience can be incredibly focused and large (the world has shrunk) www.smallbizaffinity.com

25. Homework: Look at how this companies do it Dell Burgerville Tillamook Cheese Dairy Queen Comcast (comastcares) www.smallbizaffinity.com

26. What Dairy Queen Does Specifically: Reputation monitoring Customer service Platform for promotion for all things Dairy Queen Identifying and rewarding brand endorsers and evangelists Re-tweeting Dairy Queen follower’s tweets Follows back Dairy Queen customers on Twitter www.smallbizaffinity.com

27. Let’s see Comcast in action Go to: search.twitter.com In search box, type: comcastcares www.smallbizaffinity.com

28. Tweeters show up! Austin Blood Drive Tweetup More than Doubles Traffic at Austin Blood and Tissue Center July 4th, 2008 · Social Media for Social Good www.smallbizaffinity.com

29. Comedian Dave ChapelleTweetup www.smallbizaffinity.com

30. The Crowd A rumor started that Dave Chappelle was going to be at Pioneer Courthouse Square at midnight. The rumor grew. 5000 plus showed up. So did Dave at 1am. WOW http://www.youtube.com/watch?v=1TnxJvy3x48 www.smallbizaffinity.com

31. What does that prove? Social media is word of mouth on STERIODS www.smallbizaffinity.com

32. More important aspects Trends, Alerts, News (share what you know) -Example: Twitter Relevance, Presence How do your customers find you? Networking (who you know) Example: FaceBook, LinkedIn www.smallbizaffinity.com

33. Many ways to interact Social Bookmarking – sites such as del.icio.us, stumbleupon, searchles, the interaction is through tagging websites and searching through sites other people have tagged Social News - sites such as digg, reddit, the interaction is by voting for articles and/or commenting on them Social Networking - sites like Facebook , MySpace, Twitter, interaction takes place by developing a profile, adding friends , adding photos, developing or joining communities, having discussions Social Video and Photo - Youtube, Flickr, interaction takes place by developing a profile, uploading photos or video, sharing them with other users, comments and discussions around them www.smallbizaffinity.com

34. Things are changing quickly www.smallbizaffinity.com

35. Do you Blog? Blogging Lurk-visit other blogs and see what people are talking about. Search for blogs using Technorati.com. Comment- Start commenting on blogs. Remember: ALWAYS BE POLITE! Create-From what you learned by lurking and commenting, layout and create your blog. I Tip:“If you're new here, you may want to subscribe to my RSS feed.” This will help gain followers. www.smallbizaffinity.com

36. Statistics Social media websites account for about 50% of internet traffic 80% of company CEOs believe their sites offer a superior experience, 8% of customers agree Social media usage growth is over 25% per year Mobile subscribers with access to social networks is increasing by 30% annually 56% of Americans surveyed feel they have a stronger connection and are better served by brands that they can interact with on social media sites www.smallbizaffinity.com

37. Social media is still selective Industry Standards Compliance Get permission Review social media policy for your company www.smallbizaffinity.com

38. So What is Linkedin? A business-oriented social networking site mainly used for professional networking. As of February 2009, it had more than 35 million registered users, spanning 170 industries. To complete your profile 100%, you must include your professional experience and profile, upload an image of yourself, and receive 3 recommendations. Use tabs from right to left and from top to bottom to maximize LinkedIn’s potential. For example; search questions and answers section, and position yourself as an expert by sharing useful advice and information. www.smallbizaffinity.com

39. Let’s go www.smallbizaffinity.com www.linkedin.com

40. What to do on LinkedIn Sign up Complete profile Invite contacts Recommendations Seek Questions Comment and Encourage Dialog Join Groups Share Widgets www.smallbizaffinity.com

41. Facebook FAN PAGE for BUSINESS Isn’t FaceBook for kids? More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older FB demo= (35+)?! Kids are leaving like in mass exodus! www.smallbizaffinity.com

42. FaceBook & LinkedIn = Who you know ……And who knows you Fan page=searchable= good for business Facebook.com (business fan page set up) http://www.facebook.com/burgerville www.smallbizaffinity.com

43. Twitter? Twitter is a free micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). 2.5 million users and growing! www.smallbizaffinity.com

44. http://twitter.com/hellomelody Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, or external applications (twhirl.org). Go to www.search.twitter.com. Select keywords to find information. Setting up an account is easy. Consider adding your Twitter Link to your blog or website so people can follow you www.smallbizaffinity.com

45. To Tweet or not to Tweet According to Mashable, 40% of Twitter content is “pointless babble” Tip #1: if you want a quality audience, provide quality content Tip#2, Tough love: if you follow for a specific reason, “unfollow” when content gets off track, or is not valuable to you www.smallbizaffinity.com

46. Let’s try: If you already have an account, Follow: rowdenkelly = Carol Kelly, Or search hashtag: #eWN, #eWNPDX www.smallbizaffinity.com

47. Twitter Four specific tones to be conscience of when creating content for Twitter: -Informative -Humorous -Personal -Inspiring www.smallbizaffinity.com

48. Twitter = What you know Sign up Search, hash tags Follow Followers Share and connect (Carol Kelly, follow, me, search your customers, peers and heroes!) Frequency (tweeklater.com) Dialogue www.smallbizaffinity.com

49. You need to know about: Wefollow.com (twitter directory) Tweetlater.com (schedule tweets) Use Twitter widgets like Twhirl or Tweetdeck www.smallbizaffinity.com

50. Twitter Over Capacity, the fail whale www.smallbizaffinity.com

51. Key words Pepper relevant key words in your communication Remember there is a new opportunity to connect with someone new every entry Use tools like: googleadwords, wordtracker, and Ask your best customers, peers and colleagues to suggest search terms they would use to find your services online www.smallbizaffinity.com

52. Manage data, create your best personal recipe Google analytics (embedded code on your site tells you where traffic came from) Social media buttons on your site and blog www.smallbizaffinity.com

53. Your web of communication to F2F (face to face) Matrix www.smallbizaffinity.com

54. Overwhelmed yet? www.smallbizaffinity.com

55. Avoiding the “social media time sink” Budget your time like you would your money Use the shortcut tools, widgets out there 90 day commitment test www.smallbizaffinity.com

56. Worksheet Media Mix Examine Web audiences by site, demographic profile and behavior. Optimize your online profile using keywords Evaluate your competitors’ strategies Understanding Your Customers Follow consumer decisions and media usage www.smallbizaffinity.com

57. Worksheet Targeting Identify your target audience, where they go, and what they do online. Marketing ROI Understand your brand impact across online and offline media (where is your time/money best spent?) Stay True to Your Message Performance Tracking & Measurement Insight Strategy & Development Develop and execute a strategy that works for you www.smallbizaffinity.com

58. Tweetlater (tweet ahead, posted when you say) Flock (new browser with homepage that keeps all your activities organized) Ping.fm (manage multiple accounts in one place) Analyze Statistics (learn how folks are finding your website, manage your strategy) Tweetstats.com, google.com/analytics Igoogle (organize the blogs you follow) Favorite Bookmarking sites Tools to help you manage or cope www.smallbizaffinity.com

59. Starting your own social media strategy Traditional marketing still has a place in your mix Use the worksheet Refer to the resource list Contact an expert Have fun! www.smallbizaffinity.com

60. In closing Connect with your customer base - You can start interacting with your customers and develop a solid grasp of their needs and wants. Manage customer relations – Criticism allows you to respond gracefully to customer’s complaints and suggestions and shows you care about them. Establish yourself as an industry expert - By publishing articles and opinions on your website you gain more credibility on the site and more visitors Brand extention - Saturating the internet with useful and viable content about your industry which are rich in keywords brings more visitors to your site www.smallbizaffinity.com