SlideShare a Scribd company logo
1 of 61
Whether Specializing In Seller Agency,
Buyer Agency Or Working With Both …
Without A Solid “Business Plan”
You Are Stepping Up To The Plate With
2 Strikes Against You.
8
Value of Inbound Marketing
Inbound marketing
pulls buyers into your
business
What is Outbound Marketing?
Problem: Outbound Marketing
Isn’t Working
800-555-1234
Annoying
Salesperson
Solution: Inbound Marketing
Content SEO Social Media
Tools to use to
dominate Page #1 of
Google
for your name and
community
Use www.google.com/trends to select
your keywords
Keyword Selection
Top Rising
What are your KEYWORDS?
Rewrite your bio and resume using
your keywords
Own Your Name and Brand
Brand Everything to YOU
Facebook https://www.facebook.com/marki.lemons
LinkedIn http://www.linkedin.com/in/markilemons
Twitter https://twitter.com/Marki_Lemons
Blog http://www.markilemons.com/
Tumblr http://www.tumblr.com/blog/markilemons
Yelp markilemons.yelp.com
Foursquare https://foursquare.com/marki_lemons
Pinterest http://pinterest.com/marki_lemons/
About.me http://about.me/MarkiLemons
Instagram http://web.stagram.com/n/markilemons/
Pinstagram http://www.pinstagram.co/#/markilemons
RSS feeds enable publishers to syndicate
data automatically
Use the App
Foursquare
Yelp
Photo Grid/PicsArt
Instagram
Flickr
Twitter
Facebook
Pinterest
#Hashtags
and
Keywords
#Hashtags
and
Keywords
Instagram
Facebook
Flickr
Foursquare
Twitter
Tumblr Pinterest
Benefit: Discount and a Lead
Keywords #1 on Page 1 of Google
Clients and Customers Engage with Photos
www.GoSocialWithMarki.co
Great Yelp Example
40
Positive reviews anywhere online are going to
be good for your business. However, only
reviews in certain places are going to have a
direct impact on your local SEO performance.
Ideally, you’d encourage people to leave
reviews on your Yelp and Foursquare page.
Sean McCormack Great Review
42
43
Who Did I Just Check In With?
Check In Response
Add Keyword to Your Website Description
Add Keywords as Your Skills
LinkedInGetsGoogle
Ranking
It's not the plan that is important,
it's the planning-Dr Graeme Edwards
60 Minutes Per Day on Your Calendar
How Much
Money Have
You Spent?
It is all in the conversion
Thank You
@MarkiLemons

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Social Media Set Up Plan

Editor's Notes

  1. Decide What You WantCreate A Time Frame For Your GoalSet A Target For When To Start & When To Accomplish Your GoalCreate Activities To Keep You On TrackMonitor Your Progress In A Quantifiable Way
  2. In this presentation, attendees will learn the basics of inbound marketing and how it can be used to build a business. Describe your marketing background. Through Inbound Marketing University (IMU), you have become an Inbound Marketing Certified Professional, which acknowledges your proficiency in blogging, social media, search engine optimization (SEO), lead conversion, lead nurturing and closed-loop analysis.This content is part of the Inbound Marketing University.
  3. Outbound Marketing (or traditional marketing) is the strategy of pushing your message onto your audience using techniques like telemarketing (cold calling), trade shows, direct mail, email blasts, print ads and TV/radio ads.
  4. Outbound marketing strategies are becoming less effective in today’s world. We now have devices (e.g. spam blockers, TiVo/DVRs, caller ID, etc.) that allow us to block out the messages being pushed onto us People are doing their own research to figure out which products and services they want to buy
  5. Inbound Marketing (or modern marketing) is marketing using techniques focused on getting found by prospects; inbound marketing is a more efficient and cost-effective way to do marketing. Pull in customers to your business by creating content, optimizing that content for search engines and promoting and sharing that content in social media A helpful overview of inbound marketing can be found at http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx