1. PLAN
MUTTII Digital
Marketing Plan
SEO, SMM, SMO, PPC/SEM
To Be Read In
Conjunction With
The MUTTII Cyber
Digital Marketing
Strategy

2. Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com
Search Engine Optimization (SEO)
Off-Page Optimization
- Q & A Submission
- Image Promotion & Submission
- Website Blog Post
- Website Blog Promotion
- Guest Posting
- Monthly SEO Ranking Report
- Monthly SEO Activity Reports
- PPT Submission
- Review Submission
- Heat-map Integration
- Video Marketing
- Profile Listing
- Google Analytics Report
- Search Engine Submission
- Guest Posting
- GMP Page Promotions
- Quality Social Bookmarking
- Article Submission
- Article Link Promotion
- Press Release Submission
- Press Release Promotion
- Infographic Promotion
- Infographic Distribution
- Link Syndication
- Blog Submission
- Blog Promotion
Website Audi Report
- Detailed SEO Strategy & Plan
- Keywords Research & Analysis
- Competitor Analysis
- Initial Backlinks Analysis
- Google Penalty Check
- Website Loading Time
- Duplicate Content Checking
- 404 Custom Error Page
Checking
- Initial Rank Report
On-Page Optimization
- Meta Tags Optimization
- Robots.Txt Creation & Analysis
- Creation & Implementation
Sitemap
- Google Analytics Setup
- Google Search Console Setup
- Structured Data Implementation
- Image Optimization (alt Tag)
- Heading Tag Optimization
- Canonical Tag
- URL Mapping
- SEO Friendly URLs
Website Technical
Issue Analysis &
Suggestion
- Website Speed
- Checking Page Size
- W3C Validation
- Footer Optimization
- Check Mobility Issue
- Website Usability Analysis
- Custom 404 Page Creation
- URL Structure Analysis
- Checking Broken Links
- Broken Links Fixing
- Social Media ICON Integration

3. Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Search Engine Optimization Plan
Tools:
- RankMath
- UrbanSearch

4. Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com

5. Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com
Social Media Management (SMM)
It can be tough being a social media manager responsible for maintaining a Facebook &
Instagram page for a business. You need to engage your fans, grow new ones, generate leads,
increase web traffic, and manage your online customer service. All this involves posting the right
content at the right times.
Tools:
Zoho Social
Content Materials (Monthly):
• 9 Instructional videos .
• 5 Promotional posts. e.g. Acronis materials such as images, infographics and banners.
• 12 Blog Articles.
• 5 Expert tips. e.g. influential people in the field.
• 13 Reel/ 13 Short. e.g. content reused from videos, reformulated in reel/short and resized.
• 8 contest Q/A .
• 4 News. e.g. Acronis recorded.
• 4 polls. e.g.
• 4 company updates. e.g. Acronis recorded.
• 8 Quote of the Day. e.g.
• 4 Quick tip. e.g. a paragraph that talks about success.
• 4 Post Challenge.
• 4 live podcast. e.g. similar to news/company update.
• 4 Behind the scene. e.g. random, natural shoots of what was done during the filming of the
company's news and updates.
• 4 Memes .
Notes:
• Reel/Shorts are in Whiteboard Explainers
• Cross promoting both your social channels and other social pages lead to more followers
and reach!
• Repost content from other platforms where materials are getting ready.
• Check the best posts during the month to see what posts our followers like.
• Keep in mind as we grow, your followers will grow and evolve as our channels grow so check
in at least weekly to see what types of posts/content our audience likes - we can even ask
them directly using surveys.

6. Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
- Instructional /
Tutorial video
- Promotional
Posts
- Blog Article
- Reel/Shorts
- Share an
expert tip
- Blog Articles
- Run a contest
- Q/A
- News
- Poll
- Company
update
- Video,
Quote of the
day
- Reel/Shorts
- How To'
Video
- Quick Tip,
- Instructional
/Tutorial
- Post a
Challenge
- Live Podcast
- What
Inspired us
- Reel/Shorts
- Blog Articles
- Q/A
- Memes
- Behind the
scene
- Quote of the
Day
8 9 10 11 12 13 14
Monthly Content Calendar:
- Instructional /
Tutorial video
- Promotional
Posts
- Blog Article
- Reel/Shorts
- Share an
expert tip
- Blog Articles
- Run a contest
- Q/A
- News
- Poll
- Company
update
- Video,
Quote of the
day
- Reel/Shorts
- How To'
Video
- Quick Tip,
- Instructional
/Tutorial
- Post a
Challenge
- Live Podcast
- What
Inspired us
- Reel/Shorts
- Blog Articles
- Q/A
- Memes
- Behind the
scene
- Quote of the
Day
22 23 24 25 26 27 28
29 31
15 16 17 18 19 20 21
- Instructional /
Tutorial video
- Promotional
Posts
- Blog Article
- Reel/Shorts
- Share an
expert tip
- Blog Articles
- Run a contest
- Q/A
- News
- Poll
- Company
update
- Video,
Quote of the
day
- Reel/Shorts
- How To'
Video
- Quick Tip,
- Instructional
/Tutorial
- Post a
Challenge
- Live Podcast
- What
Inspired us
- Reel/Shorts
- Blog Articles
- Q/A
- Memes
- Behind the
scene
- Quote of the
Day
- Instructional /
Tutorial video
- Promotional
Posts
- Blog Article
- Reel/Shorts
- Share an
expert tip
- Blog Articles
- Run a contest
- Q/A
- News
- Poll
- Company
update
- Video,
Quote of the
day
- Reel/Shorts
- How To'
Video
- Quick Tip,
- Instructional
/Tutorial
- Post a
Challenge
- Live Podcast
- What
Inspired us
- Reel/Shorts
- Blog Articles
- Q/A
- Memes
- Behind the
scene
- Quote of the
Day
- Instructional /
Tutorial video
- Promotional
Posts
- Blog Article
- Reel/Shorts
- Share an
expert tip
- Blog Articles
- Run a contest
- Q/A
30

7. What to Post on Facebook, Twitter, LinkedIn, YouTube,
Pinterest and Instagram?
Posting promotional material day in, day out isn’t why your fans followed you in the first place.
So, with that in mind, let’s look at some content you should post on Facebook/Instagram and
when.
MONDAY
Monday is the start of the working week and a time when your fans may be feeling like they
need a bit of a push. Here are two Monday Facebook posts you can try:
Share an expert tip. Monday is a day when your fans will be business focused so try sharing a
tip from an industry expert which solves a common problem or overcomes a challenge. The
industry expert could even be YOU!
Monday motivation is needed. #MondayMotivation is a great hashtag to use today. Think
about what motivates your fans.
TUESDAY
The Tuesday mood of Facebook users doesn’t change much from Monday. Run a contest. If
you are able to run a short contest then Tuesday is a great day to do it. This gives you three
clear days for the contest to run and one day to announce the results.
Share a blog post. Tuesday is a good day to share a blog post but due to the lower
engagement rates you might want to give it a boost until Thursday to maximize your reach. If
you are sharing company news to Facebook, then make sure it hits the spot for your
audience.
AskaQuestion.Asking your fans a question on Tuesday can provide great content marketing
fodder for the following week. Pick a subject and ask fans to comment with their questions.
Next week you can answer them using Facebook Live or a prerecorded video. Here’s how
Story Corps crowd sources ideas through asking questions.
Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com

8. WEDNESDAY
Share someWednesday wisdom. Wednesday makes you two more workdays wiser than
Monday, so why not do a mid-week wisdom sharing session?
#WednesdayWisdom is a popular hashtag among thought leaders and business experts, so
add your voice to the mix. Why not make yours a Wednesday Wisdom video.
Mid-week news roundup. We’re halfway through the week so why not post a mid-week news
roundup. This could be a roundup of what’s been happening in your company, your industry
or any related news worldwide. This shows that you’ve got your finger on the pulse and also
gives your fans a chance to engage in debate.
THURSDAY
When Thursday rolls around, your fans are already thinking about the weekend ahead and
workplace environments loosen up a bit. Thursdays are a great time to show off the human
side of your brand with trending hashtags #ThrowbackThursday and
#ThankfulThursday.
ThankfulThursday. This is a theme to use if your brand is involved in CSR
(corporate social responsibility). You could share the results of your latest charity fundraiser,
update fans on your ongoing CSR news or raise awareness for upcoming events.
ThrowbackThursday. Another great trending hashtag which can really showcase your brand if
you think about it. Share a photo of your office when it first opened, share an interview with
your longest serving office employees or a story about your earliest products. Knowing there
are real people behind your brand and that you’ve been established for a long time, will go a
long way to building trust and relationships with your fans so be sure to give it a go.
FRIDAY
Tap into the Friday good vibes on your Facebook page and be sure to keep your posts, links
and stories happy and energetic. Here are some great ideas for Friday Facebook/Instagram
posts:
Share a coupon. The weekend is approaching and the mood is turning to shopping, leisure
and relaxation. Friday is a great day to share a discount coupon with your fans that will then
have the opportunity to purchase over the weekend. Bonus points if you add a time limit to
your coupon or if you post it just after payday!
Consider a different contest. Contests work really well on Fridays so whether you are
announcing your winner or running a weekend contest, you are sure to see plenty of
engagement. Be sure to have your rules and terms prepared earlier in the week to avoid a last-
minute rush!
Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com

9. THE WEEKEND
Weekends are all about relaxation, fun, traveling and eating so don’t post corporate updates
on Saturday or Sunday. If you are in the leisure or food and beverage industry then this is your
time to shine!
If you have a physical business such as a shop, restaurant or hotel then make sure you take
lots of fan photos on the weekend (be sure to ask first!) Share photos of people playing in
your pool, a tasty dish you just prepared or that 50% sale that ends on Monday
What to Post When We’re out of Ideas
At times, it can seem like everything requires too much organization and you just want
something quick to post. I hear you. Here are a few quick and easy things to post when you’re
out of ideas.
• Choose a fun National day and post a photo of your team celebrating it.
• Republish an old post with a new headline and new image then share it to your page. Use
the hashtag #ICYMI (in case you missed it)
• Read your fan comments and questions and answer one of them
• Ask your fans what they are doing, how they are celebrating the upcoming holiday, what
they thought of a recent piece of news and how they found your latest product or video.
Turn the content writing over to them for a day and relax.
Google AdWords (SEM/PPC)
Ad content creation, keywords research, competitions on paid keywords, ad approval, ad
account management, keywords bidding and weekly reporting will be followed in Search
engine marketing on Google platforms. Ongoing ad performance and conversion tracking,
conversion code integration followed by ad optimization and re-marketing will be ensured for
optimal performance of the SEM.
Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com

10. Peak Times for posting - Social Media
Facebook
● Saturday and Sunday at 12–1 p.m.
● Thursday and Friday at 1–4 p.m.
● Wednesday at 3 p.m.
Twitter
● Wednesday at noon and 5–6 p.m.
● Monday–Friday at 12–3 p.m. and 5 p.m.
● Experiment with 2–3 a.m., 6–7 a.m. and 9–10 p.m.
Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com
LinkedIn
● Tuesday at 10–11 a.m.
● Tuesday, Wednesday, and Thursday at 7:30–8:30 a.m., 12 p.m. and 5–6 p.m.
Pinterest
● Saturdays at 8–11 p.m.
● Any day 2–4 a.m. and 2–4 p.m.
● Fridays at 3 p.m.
Instagram
● Monday and Thursday at any time other than 3–4 p.m
● Tuesday, Wednesday & Friday at 1–4 p.m
● Saturday and Sunday at 12–1 p.m.
YouTube Videos
● Any day at 9 p.m.–8 a.m.
● Experiment with 2 a.m., 5 p.m. and Wednesday at 7 p.m.

11. Copyright © 2020-2022 Muttii Technologies. All rights reserved.
Learn more at
www.muttii.com
Most popular Hashtags for the week days:
Monday:
#mondaymorning #mondaymood #mondayblues #mondayfunday #mondaynight #mondayvibes
#mondaymadness #mondayssuck #mondayoff #mondaymuse
Tuesday:
#tuesdayvibes #tuesdaythoughts #tuesdaytip #tuesdaytreat #tuesdaytruth #tuesdaytunes
#tuesdayturnup #tuesdaylook #tuesdaytalk #tuesdayclass
Wednesday:
#wednesdaywisdom #wednesdaynight #wednesdaymotivation #wednesdayworkout
#wednesdayhumpday #wednesdaywords #wednesdayhumor #wednesdaygrind
#wednesdaywalk
#wednesdaywine
Thursday:
#thursdaynight #tbt #thursdaythoughts #thursdayvibes #thursdaymorning #thursdaymood
#thursdayfun #thursdaythrowback #thursdaytruth #thursdaygrind
Friday:
#fridaynight #fridayfeeling #fridaynightlights #fridayfun #fridaynightdinner #fridayreads #fridayflow
#fridayoff #fridayface #fridayfood
Saturday:
#saturdaymorning #saturdaynight #saturdayfunday #saturdaylunch #saturdaylove #saturdaystyle
#saturdayrun #saturdayswag #saturdayride #saturdaylife
Sunday:
#sundaymorning #sundaymood #sundaybrunch #sundaydinner #sundayroast #sundayfootball
#sundaybest #sundayservice #sundaysesh #sundayhike