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STARTUP
ENTREPRENEURSHIP
PROGRAM
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Introduction to Program
Startup Entrepreneurship Program is an interactive
program designed by Startup and Business Experts
to handhold your startup journey from idea, MVP
,
product launch to funding.
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Key features ofthe
program :
Learn From Top
✔ Entrepreneurs,
Mentors &Investors
Quarterly Pitching In Front
of Investors & Mentors For
✔ First Cheque or
Subsequent Funding
Rounds
✔
Opportunity To Get Your
Startup A Recognition And
Award
Unlock Benefits Worth
✔ Upto $5000 And More
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Early stage - Ideation
Prototype Stage - MVP
What’s Next?
Bonus
Growth Stage
Startup Entrepreneurship Launch
Ceremony
Entrepreneurshipmindset, Journey
Inparallel:Investor1-on-1 meetings
Surviving 1st100days of launch
UnderstandingProduct Market Fit
Acquiringcustomers
B2Bvs B2C
Delighting customers
Howto get repeated Business
Howto acquirefirst 1000customers/ users
Demistifying Term Sheet
Howit changesatvarious stagesof
funding
Howdoes aWin-Win term sheet looks like
Do’s and Dont’s
Introductionto Intellectual Property
What canwe Patent?
Does it help in scalingit?
Monetizing IP
ABC of Branding
Building aBrand
BrandPromotion
SocialMedia Strategy
PartnershipStrategy
Core Values
Goals
ComplimentaryStrength
Documentation&Legalframework
Powerof Negotiation
Demystifing AI
Howto Pitch(Investor atGrowth stage)
All about keynote presentation
Fundingfrom Friends and Family
Seed Investment / Incubator
Howto acquirethefirst 1000 Users
Series A/B and So on ( Venture Capital)
Exitsatvarious stages
IPOor Get Acquired
Howto find investorsatvarious
stagesand get introduced
ImportantTerms
Howto Pitchand understanding
Pitch Deck
Introductionof Incubators&
Accelerators
Howto find best Incubators&
Accelerators?
When do you needthemthe most?
Do’s and Dont’s
MarketResearch
Validatingthe Idea
BusinessModel Innovation
HowMVP looks like?
Strategyto create MVP
Howto do effective testcases
CreatingDifferentiation
Pilot with MVP
Building aTeam
How to find Co-Founder
Creating Competencies
Weand CAN
Intoductionto BusinessValuation
All about Startup valuations
Howit isdifferent from establishedbusi-
ness
What is Angeltaxpolicyof Startup India-
business
Formationof Comapny
All about GovernmentPolicies(Startup
India)
Keynotespeechof Mr. Ashish
Vidyarthi
Program Structure
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MENTORKARTPLATFORM
SUBSCRIPTION
QUARTERLYPITCHING INFRONT
OF MENTORS AND
INVESTORS
LIVEQ&AEVERYFORTNIGHT AWSCREDITS UPTO $5000
CHATWITH SELECTED
MENTORS
CERTIFICATEA
TEND OF
PROGRAM
HANDHOLDING OF STARTUPS
FORAYEAR(YEARLY
SUBSCRIPTION)
ADDED PREMIUM CONTENT
EVERY MONTH
SPECIALLIVECLASSESBY
MENTORS AND TOP
ENTREPRENEURS
AWARDSAND RECOGNITION
FORBEST PITCHES
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04
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09
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Benefits From Program
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Vijay Sethi
DigitalTransformationand Sustainability
EvangelistAdvisory BoardMember |
Ex- Chief InformationOfficer, Head Human
Resourcesand Head Corporate Social
ResponsibilityatHero MotoCorp Ltd.
Iamatechnologyand sustainability evangelist with morethan 30 years of
experienceinmanufacturingand consulting environmentwith specialization in
Digital Transformation, Large Scale IT project implementation, Cyber security,
Community DevelopmentProjects,TalentDevelopmentand EmployeeEngagement.
Ihave alsoled ITintegration incaseof Global M&As,one of India’sfirst ever SAPCCC
certification and managed global implementation of IT infrastructure, and DR BCP
projects.
Having ahuge passionfor sustainability,Ihave alsoled plantingof morethan 2
milliontrees, done extensiveworkon water conservation,saving electricity,
livelihoodand womenempowermentand have alsoled large interventionsrelated to
organizationdesign, talentmanagementand development.
Program Mentors
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JP Singh
Business,ExecutiveAndLeadershipCoach;
Certified IndependentDirector,InstituteOf
Directors
No Tall Claims, No Big Promises, No Lofty Vision : Helping Realise Business,
Professional and PersonalPotential. JustplainandsimpleConsultingprovidesa‘
Holistic’ and ‘Co-Evolution’ approach to Business and Executive Coaching,
ManagementConsulting, Marketing Strategy, LeadershipDevelopment,Problem
Solving/Decision Making, Innovationand Customer Value Creation.
Moving from ‘Complexity to Simplicity’.Exploring‘Causality’.With aspirit of
facilitation, service, handholding inexecutionand helpingfor balanced development
towardsclients’ success.
At each stage connecting to the senses of design (aesthetics), story (narrative),
symphony (holistic), empathy (feelings), play(enhance pleasure &
creativity), meaning (why). Leading through stages of reflection, introspection,
awareness, realization, awakening, internalization, motivation (desire) and action. To
ensureahigh level of acceptanceand hence amultiplicativeand lasting impact.
Program Mentors
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Prasun Chowdhury
Founding Directorof Avenir
Program Mentors
Life is a thrilling journey with the last 25 years being spent as Mentor, Coach and
Consultant. Have had the opportunity to build a consulting firm, Avenir, from scratch
and guided the development of more than 40 consultants many of whom are now in
the BigFouror in MBB.
Have been fortunate to be trained directly by two of the greatest minds of the 20th
century - Dr. Eli Goldratt on TOC, and Prof. Ron Howard on Decision Analysis.
Have had the opportunity to lead global consulting teams for focused value creation
and delivery with Fortune 50 companies such as General Motors, Bayer, Philips,
Burlington Resources, and Mexican organizations such as Sukarne and Homex as
well as Indian groups such as Tata group, RPSG group, Godrej group.
Guided SMEs to grow profitably and release cash in a very short period of time. Have
published widely and speak regularly in global forums. Am a visiting faculty for IIM
Kolkata,IITDelhi Managementdepartment,SOILamongothers.
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Ashish Khare
Founder &
CEO, MentorKart
Program Mentors
With more than 25 years’ experience in successful business leadership, led teams
and organizations to innovative, build, implementbusiness solutions&products in the
field of InformationTechnology and services for customersacross20+ countries.
huge experienceworkingwith individuals and teams(students, executives,or
entrepreneurs) to help themgainself-awareness, clarify goals, achievetheir
development objectives, unlock their potential, and act as a future leader.
I helped them Solve specific situation in life, business and achieve specific results.
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Mahavir Sharma
Chair,TiEIndiaAngelsAnd RAIN
Program Mentors
Mahavir Sharma,aserialentrepreneurispart of umpteen businesses and social
organizations, and exudes passion in angel investing, leadership and mentoring.
After schooling atXavierand SciencegraduationinJaipur,he wentto the USand
worked in the international trading market for 6 years from 1988-1994.
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KS Bhatia
Founder &
CEO AtPumpkart.Com,&
Figgital.
Com
Program Mentors
Building India ‘s Largest Organized Chain of Farm Equipments . Pumpkart started in
May-2014, as a B2C portal by selling Water Pumps . Pumpkart came into Limelight
when Google CEO Sundar Pichai cited Pumpkart’s success story in his speech before
PM Narendra Modi at the ‘Digital India’ dinner for top tech CEOs at San Jose,
California, USA.
Though we started in B2C with water pumps initially and from 2020 onwards we
started expanding Big Way by Opening Franchise chain of Farm Equipments in rural
area .With dedication and Zeal Pumpkart aims to build Largest chain of Farm
Equipments by opening 500+ Stores across country in 2022.
Pumpkart also holds the distinction for being the First Startup to represent India at
United Nations.
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Aditya Arora
Mentor AtAIM| Microsoft Changemaker|
AngelInvestor| PadmaShri Nominee
Program Mentors
Aditya hasbeen recognized asaSuccessfulYoungEntrepreneur and Achieveron
various National and International platforms. He has been invited to speak and
deliver guest lecturesat250+ institutions globally and haswonmanyprestigious
awardsfor his work.
Someof theminclude “ParliamentaryAward”,“Duke of
EdinburghInternationalAward”,“Microsoft Top15Changemakersof India”,
”REXKaramveerChakraby United Nations”,“NationalEntrepreneurship Day - Young
Entrepreneur of the Y
ear- 2017”,“IndianAchieverAward2020” and “Youngest
Nomineefor PadmaShri 2020.”
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Saurabh Jain
Founder,Fun2DoLabs(EdTech Startup)
Program Mentors
Saurabh is a Chartered Accountant with a keen interest in technology. Saurabh has
authored 2 books on mobile application technology. He wrote ‘Mobile Phone
Programming’,whichwasIndia’sfirst book on mobileapp programming.
The book waspublished in2003 and wasatechnicalbook on J2ME technology.
He isthe inventor of the PERSONALPERSISTENTMESSAGINGSYSTEM(PPMS) and
NEURO SYMBOLIC NETWORK GENERATION AND EXECUTION SYSTEM for which he
had got provisional patents.
Saurabh is the founder of Fun2Do Labs (EdTech Startup). Fun2Do Labs is pioneering
a new space in EdTech called ‘Transmedia Education’. He has also founded a social
initiative called StartupLearn.org.
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Frequently Asked
Questions &Answers
Who Can Join thisprogram?
Anyone whowantsto start astartup or alreadyhavestartup , lookingfor
growthand funding canJointhis program.
Is it necessary to have a startup before joining the
How will I get access of Program?
After the purchase you willreceive acouponcode inyour e-mail, just go to
https://app.mentorkart.com create your account as an Entrepreneur after
creating your account just go to your dashboard and click on Startup
EntrepreneurshipProgram, go to purchasepage and entercouponcode to get
full access.
What to do if I didn’t receive any email?
Drop anemailto mentorkart@mentorkart.comwithyour payment details, we
willresolveit inthe next 12hrs
Where will I find all the program content?
Allprogramcontentwillbe madeavailableto you on https://app.mentorkart.
com
What if I miss anycontent?
Don’t worry!! All content will be saved in your program as recording.
Will I get a certificate after completing this program?
Yes,you willget acertificateinthis programatvarious stagesand you will
alsoget acertificateof completion for the program.
program?
No, it’snot compulsoryto haveastartup for takingthis course. If you just have
ideainyour mindor insearchof idea, starting fromidentifying, validatingyour
ideato starting, growing,and then funding, you willget insightsabout every
step of building asuccessful startup.
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to ask and whom toask?
This the beauty of this program, you canget answers in several ways:
Raise your query during Live Q/A session being conducted every two weeks
What is the selection procedure for Demo Day (Pitch
section)?
Allideasafter the programends willbe submittedon google forms and then it
willbe filtered by apanelof experts.If your ideagets selectedamailwillbe
sentto you for the nextstep.
If I come up with doubts in between the program, how
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2. Inthe platformdashboardyou canclickon the option “
AskaMentor” and askyour
question totally free, mentors of the platform will respond to all relevant questions
3. If you wouldliketo havepersonalizedand 1:1attention then you canbook acallwith a
mentoron the list, it’sapaid service howeveryou canavailadiscountof 10%for max
2 callseach.T
oget discountcoupon you canmail to usatmentorkart
@mentorkart.com
I am a student, can I take this program?
Y
es,if you areastudent then definitely go for this programbecausehereyou
willget anopportunity to learn fromMentors and Industry Experts. Andthis
programwillhelp you to find your nextideasor if you haveanyideasthen this
program will help you to start, grow and fund your startup.
What is the duration of this program?
We cover entire cycle from Idea to startup and funding in 3 months’ time,
where you meet and learn from India’s top Mentors, Entrepreneur’s and
Investors ,after that we will handhold your journey to startup for remaining 9
month , in addition you will be allowed to attend all sessions master classes
being conducted upto 12months fromdate of enrollmentinto program.
Is it necessary to attend every live session to get a
certificate?
No, you arenot required to attend every live session to obtain the certificate,
but you need to complete eachmodule throughout the program.wehighly
recommendyou takeevery live session to get the mostout of the Startup
Entrepreneurship Program.
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MEDIA COVERAGE
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Mentorkart Partners
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Contact Us
Mail at: mentorkart@mentorkart.com
Program Director
Mr. Ashish Khare
Email: Ashish@mentorkart.com
Program Manager
Mr. Harsh
Email: Harsh@mentorkart.com
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