How can you use Facebook's Timeline features to engage online visitors? 5 simple tips, from a Tech Tutorial offered at the American Association of Museums 2012 Annual Meeting.

1. 5 Ways to
Get More
from your museum’s
Facebook
Timeline

2. 1
Say who you are with a
great cover and profile
picture
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

3. 1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

4. TOP TIP
Your Facebook page helps people
connect around shared interests
related to your museum, so the most
effective Facebook covers combine
people and your museum’s core
content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

5. Show people connecting to your
collection and each other
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

6. Get creative and show off your personality!
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

7. 2
Add milestones to
show off your cool
content
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

8. Show people who you are…
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

9. TOP TIP
Make your page feel like a
destination by creating a timeline
with your institutional
history, collection objects, archival
photos, and other cool visual
content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

10. Raid the archives for cool historical tidbits
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11. Enhance your
timeline with
objects from
your collection
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

12. 3
Dive into the ocean
of apps to create a
richer FB experience
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

13. Use native FB
apps, third-party apps, or
build your own, up to 12
total
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

14. Twitter, YouTube, and more can have their own app
presence on Facebook – and require minimal updating
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

15. Custom apps
range from
simple graphics
to complex
webpages
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

16. TOP TIP
Choose only apps that enhance your
page, place them in priority
order, keep them up-to-date, and
make them look polished with
custom images.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

17. Upload your own app
thumbnails to give
brand consistency
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

18. 4
Create posts that add
value to fans’ lives
and that they can
enjoy on Facebook.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

19. Photos! Posts
with visuals
get twice as much
engagement.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

20. Look for fun, unexpected
angles on your content.
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21. TOP TIP
On Facebook, you enter fans’
personal space. Respect that
privilege by providing content that
will add value to their lives. Save the
institution-speak for press releases
and ads.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

22. Combine
visuals with
“did you
knows” for fun
posts people
will pass along
to friends
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights

23. 5
Use Facebook Insights to
see how you’re
doing, then adjust
your strategy to
improve.
Download the Insights guide for pages at bit.ly/fbstatsguide
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24. Use your admin panel to see at a glance
how people are engaging with your page
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25. Click deeper into insights to see successes and failures
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26. Keep tabs on demographics to understand your audience
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27. TOP TIP
Find out what’s a hit and what’s a
bomb. Do more of the first and less
of the second. Repeat!
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights