The report titled Payroll Cards in the United States: A Balancing Act for Providers provides an analysis of the payroll card market that includes its size, descriptions of industry players, and discussions of the stakeholders. Mercator Advisory Group’s forecast report identifies demographics of payroll card users, and explores how they are not as homogenous as they might seem. Users include both the cardholders and the employers. The report includes the results of interviews with payroll card buyers to show what they look for when considering a payroll card program. This report reviews providers who have carved out specific niches for themselves in the payroll market. While it does not include an exhaustive list of providers, it looks at players who have found market opportunities to show the ways in which providers can find their own way in the market and customers can find programs that fit their needs. Additionally, the report looks at the ever-changing regulatory environment for payroll cards. While some controls are necessary, payroll programs face risks at both the state and federal level.

1. Payroll Cards in the United States:
A Balancing Act for Providers
March 2016

2. 2016 Mercator Advisory Group
New research find loads on prepaid cards continue to
grow while individual segments struggle
The report titled Payroll Cards in the United States: A Balancing Act for
Providers provides an analysis of the payroll card market that includes its size,
descriptions of industry players, and discussions of the stakeholders.
Mercator Advisory Group’s forecast report identifies demographics of payroll card
users, and explores how they are not as homogenous as they might seem. Users
include both the cardholders and the employers. The report includes the results of
interviews with payroll card buyers to show what they look for when considering a
payroll card program.

3. 2016 Mercator Advisory Group
Mercator Advisory Group explains the payroll card
market and its stakeholders
This report reviews providers who have carved out specific niches for themselves
in the payroll market. While it does not include an exhaustive list of providers, it
looks at players who have found market opportunities to show the ways in which
providers can find their own way in the market and customers can find programs
that fit their needs.
Additionally, the report looks at the ever-changing regulatory environment for
payroll cards. While some controls are necessary, payroll programs face risks at
both the state and federal level.

4. 2016 Mercator Advisory Group
Ben Jackson
Director,
Prepaid Advisory Service
bjackson@mercatoradvisorygroup.com
"The payroll card is a unique produce that can save its users money in a way that
makes money for providers, which means that it can help a large number of
people, including some of the most financially vulnerable" Ben Jackson, director
of Mercator Advisory Group's Prepaid Advisory Service, and author of the report,
comments.

5. 2016 Mercator Advisory Group
• History and current status of payroll cards
• A chart showing the steady growth in loads in the Payroll segment of U.S.
open-loop prepaid cards market, with growth forecasted to continue through
2018 unless it is derailed by outside interference
• Mercator Advisory Group’s survey findings on payroll card users, with
breakdown by age, ownership of other card types, and mobile payment
experience
• Discussion of the benefits of payroll card use for employers and employees
• Description of the various types payroll providers, which run the gamut from
specialty providers focused on specific industries to generalists who use
payroll to supplement their general purpose prepaid card portfolios
• The likely negative consequences of anticipated regulation at both the state
and federal level for payroll card programs and the people the regulations are
intended to protect.
Highlights of this research report:

6. Source: Mercator Advisory Group
©2016 Mercator Advisory Group
One of the 6 exhibits in this research report:
Figure 6: The Payroll Card Value Chain
Cardholder
Acquisition
Point
Distributor
Program
Manager
Service
Providers
Payment
Network
Issuer
Issuing
Processor
Merchant
Processor
Bank or Credit Union
Help Desk,
Rewards,
Bill Pay,
Reload,
etc.Employer
Employer American Express
Discover
MasterCard
Visa

7. About the research report:
2016 Mercator Advisory Group
This research report has 21 pages and 6 exhibits.
Companies mentioned in the report include: Careington International, Coca-Cola, Comdata, FSV Payment
Systems, netSpend, PayPerks, STAR Systems, Visa
Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the
upcoming research for the year ahead, presentations, analyst access, and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
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send email to media@mercatoradvisorygroup.com.
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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused
on the payments and banking industries. We deliver pragmatic and timely research and advice designed to
help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our
clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to
leading technology providers and investors. Mercator Advisory Group is also the publisher of the online
payments and banking news and information portal PaymentsJournal.com.

8. About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory
services firm exclusively focused on the payments and banking industries. We
deliver pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs.
Our clients range from the world's largest payment issuers, acquirers,
processors, merchants, and associations to leading technology providers and
investors. Mercator Advisory Group is also the publisher of the online payments
and banking news and information portal PaymentsJournal.com.
2016 Mercator Advisory Group