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DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?          Neil McClements           CEO, Merchenta    ...
Merchenta is a Demand Side Platformspecialising in CPA retargeting and display prospecting                        © Merche...
RTB, DSP...So what? Reduce costs   Improve  performanceMaximise return on investment                © Merchenta
“I want more sales for my brand”           © Merchenta
Pick your site list (carefully)          © Merchenta
Workflow (circa 2009)      © Merchenta
DSP/RTB Workflow (circa 2013)          © Merchenta
Focus on audiences    © Merchenta
Dynamic, real-time pricing        © Merchenta
© Merchenta
Dynamic, personalised ads    perform better        © Merchenta
How does RTB work?     © Merchenta
How does RTB work?     © Merchenta
How does RTB work?     © Merchenta
Global scale – in real-time        © Merchenta
What are the results like? 12x RoI           © Merchenta
Benefits – in summary• Better RoI & better consumer experience   – Lower entry-costs, fewer barriers for smaller     adver...
Contact Usinfo@merchenta.com  Twitter : @merchenta          © Merchenta
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DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

DSPs, DMPs, RTB and more … the ad-tech alphabet soup continues to bubble. So why should you care? Because these technology platforms make it easier to find and target the right audience for the right price.This presentation simplifies things by explaining how sophisticated technology combined with behavioural insight drives great results for marketers.

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DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?

  1. 1. DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care? Neil McClements CEO, Merchenta www.merchenta.com @merchenta
  2. 2. Merchenta is a Demand Side Platformspecialising in CPA retargeting and display prospecting © Merchenta
  3. 3. RTB, DSP...So what? Reduce costs Improve performanceMaximise return on investment © Merchenta
  4. 4. “I want more sales for my brand” © Merchenta
  5. 5. Pick your site list (carefully) © Merchenta
  6. 6. Workflow (circa 2009) © Merchenta
  7. 7. DSP/RTB Workflow (circa 2013) © Merchenta
  8. 8. Focus on audiences © Merchenta
  9. 9. Dynamic, real-time pricing © Merchenta
  10. 10. © Merchenta
  11. 11. Dynamic, personalised ads perform better © Merchenta
  12. 12. How does RTB work? © Merchenta
  13. 13. How does RTB work? © Merchenta
  14. 14. How does RTB work? © Merchenta
  15. 15. Global scale – in real-time © Merchenta
  16. 16. What are the results like? 12x RoI © Merchenta
  17. 17. Benefits – in summary• Better RoI & better consumer experience – Lower entry-costs, fewer barriers for smaller advertisers – Faster, more efficient workflow with more control – Focus on audiences enables consumers to be treated as individuals – Dynamic pricing minimises wastage, improves RoI – Sophisticated real-time personalisation becomes possible• But...a good DSP that understands your objectives is essential to realising these benefits! © Merchenta
  18. 18. Contact Usinfo@merchenta.com Twitter : @merchenta © Merchenta

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