Budget Reform Case Study: 3.1M Message Deliveries, 124K Engagements
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Case study of the Budget Reform = Better Schools integrated online campaign.
![[object Object],CASE STUDY: Budget Reform = Better Schools](https://image.slidesharecdn.com/betterschoolswicasestudy-finalslideshare-120126154728-phpapp02/85/better-schools-wisconsin-1-320.jpg)
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Budget Reform Case Study: 3.1M Message Deliveries, 124K Engagements
- 2. Overview The State Government Leadership Foundation hired us to engage in an integrated online marketing campaign designed to educate Wisconsin citizens on the positive impacts of the recently-enacted budget reforms on the state’s schools.
- 3. The Bottom Line We delivered the “Budget Reform = Better Schools” message over 3.1 million times and garnered more than 124,000 engagements by Wisconsin citizens.
- 10. Screen Shot: Expandable Ad, Opening Panel 10
- 11. Screen Shot: Expandable Ad, Expanded View 11
- 16. Contact Information Curt Mercadante Merc Strategy Group, LLC Principal 312-985-6372 [email_address] 16