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HR FOR STARTUPS
                      SUPERHEROES
                      & SIDEKICKS
                      Philippe MÉDA - MERKAPT
                      Apr. 2012




Human Resources for Startups: Superheroes and Sidekicks
Philippe MÉDA / business designer
Technology Transfer



Technology Transfer is the process of skill
transferring, knowledge, technologies, methods
of manufacturing, samples of manufacturing and
facilities among governments or universities and
other institutions to ensure that scienti!c and
technological developments are accessible to a
wider range of users who can then further
develop and exploit the technology into new
products, processes, applications, materials or
services.

It is closely related to (and may arguably be
considered a subset of) knowledge transfer.

Some also consider technology transfer as
a process of moving promising research topics
into a level of maturity ready for bulk
manufacturing or production.
Innovation
The real world
Seeing the future




«There is little reason for
an individual to have a
computer in their home»
Ken OLSEN
CEO Digital Equipment, 1977
Seeing the future




               2002
The Usual Startup Problem




        From                            To
inventing a technology          innovating a market




     Research                   Marketing and Sales
    Engineering                      Finance
      Design                       Management
The TT «Full Monty» Issue




                                Extrapreneurship




Creating science              Inventing a technology               Innovating a market




                   (Plan B)                            Licensing


   Research                       Engineering                      Marketing and Sales
                                    Design                              Finance
                                                                      Management
The Typical Pathway



TECHNOLOGY
    RISK



                            1




                                RUPTURE




                 STARTUPS   2




        CORPS.   3

                                          MARKET
                                           RISK
«It’s All About the Team»




    If this was true, we wouldn’t all be so
             excited about IP right?


     1




     2           Although...


3
Superheroes




They are iconic characters with
extraordinary abilities to circumvent
intellectual and, or physical
limitations.
CEO, CTO, CFO
The CEO




Reality distortion !eld
Bends reality to its vision
Plans BIG
Thinks long term
Pushes forward
Knows when to pivot

Secondary powers: limited precognition / apotheosis

Super-weakness: radioactive and burns out employees
The CTO




Psychokinesis
Manipulates objects, atoms, with its mind
Obsesses on « getting it right »
Thinks short term
Insulated from reality


Extra-power : super-speed / mind-control
resistance

Super-weakness: autism




                                                      Evan Williams, Twitter
The CFO




Chronokinesis
Accelerates TTM
Moves through the plan
Thinks medium / long term
Prepares the next step ahead


Extra-power : creates resources from
thin air / super-connector

Super-weakness: won’t pivot
How Well is TT Working?




Scientist                    CTO


What are my personal drivers?
What was my previous job?
What are my new responsibilities?
What do I have to let go?
What do I have to learn to do?
How do I have to be?
How Well is TT Working?



 Designer!
 Producer!
 Mediator!
Technician!
 Visionary!
  Investor!
Developer!
 Marketer!
Innovator!
 Recruiter!
 Financier!
  Creator!
Strategist!
   Owner!
  Director!
     Sales!
 Manager!

              0%!      10%!             20%!             30%!             40%!             50%!              60%!           70%!   80%!




                    Mitrano-Méda & Véran, Rôles des entrepreneurs des entreprises innovantes du Réseau Entreprendre, 2009
How Well is TT Working?




Scientist                    CTO                                     Sidekick


What are my personal drivers?                    Designer!



What was my previous job?
                                                 Producer!
                                                 Mediator!
                                                Technician!
                                                 Visionary!



What are my new responsabilities?
                                                  Investor!
                                                Developer!
                                                 Marketer!
                                                Innovator!



What do I have to let go?
                                                 Recruiter!
                                                 Financier!
                                                  Creator!
                                                Strategist!



What do I have to learn to do?
                                                   Owner!
                                                  Director!
                                                     Sales!
                                                 Manager!



How do I have to be?
                                                              0%!   10%!   20%!   30%!   40%!   50%!   60%!   70%!   80%!
How Well is TT Working?




       Mentor
How Do They Get Superpowers?
A Standard Excubation Program
Do You Believe in Superheroes?




               The value is the partners,
Inventing        the team they attract          Innovating a market
            and the quality of their network.
Do You Believe in Superheroes?




   Do you believe we invest
   enough money on that?
 Because IP and Technology
   are only side-e"ects.
Do You Believe in Superheroes?
Do You Believe in Superheroes?
Super IT-Cloning
thanks!
Philippe MÉDA
pmeda@merkapt.com

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HR for Startups - Superheroes and Sidekicks

  • 1. HR FOR STARTUPS SUPERHEROES & SIDEKICKS Philippe MÉDA - MERKAPT Apr. 2012 Human Resources for Startups: Superheroes and Sidekicks
  • 2. Philippe MÉDA / business designer
  • 3. Technology Transfer Technology Transfer is the process of skill transferring, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities among governments or universities and other institutions to ensure that scienti!c and technological developments are accessible to a wider range of users who can then further develop and exploit the technology into new products, processes, applications, materials or services. It is closely related to (and may arguably be considered a subset of) knowledge transfer. Some also consider technology transfer as a process of moving promising research topics into a level of maturity ready for bulk manufacturing or production.
  • 6. Seeing the future «There is little reason for an individual to have a computer in their home» Ken OLSEN CEO Digital Equipment, 1977
  • 8. The Usual Startup Problem From To inventing a technology innovating a market Research Marketing and Sales Engineering Finance Design Management
  • 9. The TT «Full Monty» Issue Extrapreneurship Creating science Inventing a technology Innovating a market (Plan B) Licensing Research Engineering Marketing and Sales Design Finance Management
  • 10. The Typical Pathway TECHNOLOGY RISK 1 RUPTURE STARTUPS 2 CORPS. 3 MARKET RISK
  • 11. «It’s All About the Team» If this was true, we wouldn’t all be so excited about IP right? 1 2 Although... 3
  • 12. Superheroes They are iconic characters with extraordinary abilities to circumvent intellectual and, or physical limitations. CEO, CTO, CFO
  • 13. The CEO Reality distortion !eld Bends reality to its vision Plans BIG Thinks long term Pushes forward Knows when to pivot Secondary powers: limited precognition / apotheosis Super-weakness: radioactive and burns out employees
  • 14. The CTO Psychokinesis Manipulates objects, atoms, with its mind Obsesses on « getting it right » Thinks short term Insulated from reality Extra-power : super-speed / mind-control resistance Super-weakness: autism Evan Williams, Twitter
  • 15. The CFO Chronokinesis Accelerates TTM Moves through the plan Thinks medium / long term Prepares the next step ahead Extra-power : creates resources from thin air / super-connector Super-weakness: won’t pivot
  • 16. How Well is TT Working? Scientist CTO What are my personal drivers? What was my previous job? What are my new responsibilities? What do I have to let go? What do I have to learn to do? How do I have to be?
  • 17. How Well is TT Working? Designer! Producer! Mediator! Technician! Visionary! Investor! Developer! Marketer! Innovator! Recruiter! Financier! Creator! Strategist! Owner! Director! Sales! Manager! 0%! 10%! 20%! 30%! 40%! 50%! 60%! 70%! 80%! Mitrano-Méda & Véran, Rôles des entrepreneurs des entreprises innovantes du Réseau Entreprendre, 2009
  • 18. How Well is TT Working? Scientist CTO Sidekick What are my personal drivers? Designer! What was my previous job? Producer! Mediator! Technician! Visionary! What are my new responsabilities? Investor! Developer! Marketer! Innovator! What do I have to let go? Recruiter! Financier! Creator! Strategist! What do I have to learn to do? Owner! Director! Sales! Manager! How do I have to be? 0%! 10%! 20%! 30%! 40%! 50%! 60%! 70%! 80%!
  • 19. How Well is TT Working? Mentor
  • 20. How Do They Get Superpowers?
  • 22. Do You Believe in Superheroes? The value is the partners, Inventing the team they attract Innovating a market and the quality of their network.
  • 23. Do You Believe in Superheroes? Do you believe we invest enough money on that? Because IP and Technology are only side-e"ects.
  • 24. Do You Believe in Superheroes?
  • 25. Do You Believe in Superheroes?