JADE Intrapreneurship Conference, Romania
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The document discusses intrapreneurship and embracing risk within large companies. It outlines three strategies for innovation - reinforcing the status quo, focusing on strategic portfolios, and empowering intrapreneurship from within. It then describes the culture needed to support intrapreneurs, referred to as "Corsairs", outlining rules and laws they should follow. However, the document notes that moving ideas from initial exploration to sales is incredibly difficult. True success requires navigating this critical step of proving market fit and gaining business support.
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JADE Intrapreneurship Conference, Romania
- 1. Intro Innovation Embrace risk? Culture INTRAPRENEURSHIP The catch A CORSAIR’S PERSPECTIVE JADE / Romania / Merkapt Philippe MÉDA, July 2012
- 2. Intro Innovation Philippe MÉDA / Embrace risk? Culture The catch startups multinationals keynotes
- 3. Intro Innovation Innovation as seen in MBAs Embrace risk? Culture The catch
- 4. Intro Innovation (Real life) Embrace risk? Culture The catch
- 5. Intro Innovation Innovation accelerates Embrace risk? Culture The catch 38 Years 13 Years 4 Years 3 Years 88 Days Time to reach 50 millions users
- 6. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch «There is little reason for an individual to have a computer in their home» Ken OLSEN, CEO Digital Equipment, 1977
- 7. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch
- 8. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch 2002
- 9. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch « Within a group of macaques, the last to adopt innovation are alpha males» François TADDEI (Laboratoire de Génétique Moléculaire Evolutive et Médicale, U571 INSERM)
- 10. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch
- 11. Intro Innovation Innoriskation Embrace risk? Culture The catch Planification Improvisation Dumb Luck
- 12. Intro Innovation How to embrace risk? Embrace risk? Culture The catch
- 13. Intro Innovation 3 Strategies Embrace risk? Culture The catch ROI Innovation Strategic pipeline portfolio We know the We only know the problem and the problem. solution. We can do it Faster to outsource. in-house. Reinforce the status quo
- 14. Intro Innovation 3 Strategies Embrace risk? Culture The catch ROI VISION Innovation Strategic Intrapreneurship pipeline portfolio We know the We only know the We don’t get the problem and the problem. problem, nor the solution. solution We can do it We can try Faster to outsource. in-house. in-house. Reinforce the status quo Change the market
- 15. Intro Innovation Escape velocity? Embrace risk? Culture The catch INTRAPRENEURSHIP Politics x Vision ROI limit BUs Pull COMPANY
- 16. Intro Innovation Corsairs’ culture Embrace risk? Culture The catch Uncharted seas?
- 17. Intro Innovation «Here be dragons» Embrace risk? Culture The catch
- 18. Intro Innovation «Here be dragons» Embrace risk? Culture The catch
- 19. Intro Innovation Corsairs’ laws Embrace risk? Culture The catch Politics (HR, Freedom...) Legal (IP, Incentive...) Process (Vision, Budget, Time...) 1. Define «Rules of engagement» 6. Define spoils of war shares 11. Steal resources 2. Get a «Letter of marque» 7. Don’t wait for green lights 12. Sell mockups 3. Be neither in nor out 8. Don’t burn red lights 13. Don’t fall in love 4. Shortcut decisions 9. Learn guerilla tactics 14. Fail early 5. Create an ousider network 10. Copy and share 15. Move fast, break things
- 20. Intro Innovation 2. Get a «Letter of marque» Embrace risk? Culture The catch Elisabeth I of England Sir Francis Drake 1558-1603 1542-1596
- 21. Intro Innovation 6. Define spoils of war Embrace risk? Culture The catch
- 22. Intro Innovation 7. Don’t wait for green lights Embrace risk? Culture The catch «Financial reverse-engineering»
- 23. Intro Innovation 12. Sell mockups Embrace risk? Culture The catch
- 24. Intro Innovation (12.bis Sell POCs) Embrace risk? Culture The catch Q4, 2012 2020?
- 25. Intro Innovation 13. Don’t fall in love Embrace risk? Culture The catch
- 26. Intro Innovation Embrace risk? Culture The catch 15. Move fast, break things
- 27. Intro Innovation There’s a catch Embrace risk? Culture The catch
- 28. Intro Innovation This is easy* Embrace risk? Culture The catch 300 training consulting coaching 30 ideas 5 prototypes Ideation Incubation «IN» «THROUGH» Rules of engagement Explore and fail early 3 months 6 months
- 29. Intro Innovation This is unbelievably hard Embrace risk? Culture The catch 300 training consulting coaching 30 ideas escape velocity mentoring 5 prototypes 3 sales Ideation Incubation BU / Spin O! «IN» «THROUGH» «OUT» Rules of engagement Explore and fail early Open network 3 months 6 months 3 months
- 30. Intro Innovation Going through the critical step Embrace risk? Culture The catch Season 2 Season 1 Program Success
- 31. Innovation copilots «I haven't failed . Thanks! I've just found 10,000 ways Philippe MÉDA that do not work.» pmeda@merkapt.com @PMerkapt Thomas EDISON, 1847-1931