Presented by Lori Reiser, Principal Consultant, Advanis & Justin Yurkovich, User Experience Design Team, Sprint at Market Research in the Mobile World North America 17 - 18 July 2013, Minneapolis, USA This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://www.mrmw.net

1. JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event
for the Mobile Marketing
Research Industry

2. WWW.MRMW.NET
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WORKSHOP HOST
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3. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD)
|
• Justin Yurkovich – Sprint, User Experience & Design
• Lori Reiser – Advanis
THE LONG & SHORT
OF MOBILE SURVEYS

4. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Two Goals
1 2

5. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
CONTROL
GROUP:
Full survey
TREATMENT 1:
Shorter Survey
+ Optional
Section
TREATMENT 2:
Short Surveys -
4 versions
+ 5 min
option
$$$$$
$$$
+ $$ (opt.)
$$$
Methodology

6. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Response Rate
Ctrl,
6.8% TR 1,
5.5% TR 2,
3.9%
Completion Rate
PC ,
15.40
Tablet,
16.30
Phone,
19.20
Minutes to Complete

7. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Device Used by Invite Method
14%
38%
94%
9%
11%
78%
51%
5%
Postcard Email SMS
Computer
Tablet
Phone

8. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Post Email SMS Post Email SMS Post Email SMS
79% 54% 8% 77% 50% 6% 76% 50% 4%
12% 36% 91% 15% 37% 94% 15% 39% 95%
9% 11% 0.6% 9% 13% 0% 9% 11% 0.5%
+ 21% 47% 92% 24% 50% 94% 24% 50% 95%
Who Completed on Mobile

9. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Device Used and Stated Future Preference
39%
8%
54%
69%
6%
9%
11%
78%
6%
20%
16%
85%
Which device type would
you prefer to complete
surveys like this?
Device used to
complete survey

10. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Profile of Users by Device Used to Complete Survey
Mean Age
% Female
% Employed full-
time
% Completed
college
% Caucasian /
White
Different symbols used in the same row denotes statistically significant differences across groups

11. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Profile of Users by Device Used to Complete Survey
# Calls & Minutes
used
# Texts
# Wireless Emails
browsing mobile
internet
% Wireless cord cut
Adopts Technology
Earlier
Adopts Technology
Later

12. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Yes, you can get good results with less data!

13. @2013 Sprint Nextel. All right reserved. | Proprietary and ConfidentialSprint User Experience Design (UXD) |
Contact Us
@Sprint
linkedin.com/company/Sprint
@AdvanisInsights
@Lori Reiser
linkedin.com/company/Advanis

14. WWW.MRMW.NET
TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR
GOLD SPONSORS
WORKSHOP HOST
SILVER SPONSORS
PREMIERE SPONSOR
NETWORKING EVENING SPONSOR BAG SPONSORPREMIERE SPONSOR

15. JULY 16 - 18, 2013, Minneapolis, USA
WWW.MRMW.NET
The original, premier event
for the Mobile Marketing
Research Industry