The document summarizes a mobile website project for a Norwegian cosmetics company called BliVakker. It discusses researching user needs, designing wireframes through iterative testing, implementing the visual design and front-end coding, and the back-end coding being handled by BliVakker's team. Key takeaways included keeping everyone informed throughout the process, solving the business and user problems before technical ones, and deciding what to build before starting to code. The final product was launched at blivakker.no.

1. Be Beautiful

2. A talk about a project done right
On time
Within budget
No stress
Accomplished business goals
Better for end users

3. A fairy tale? Let's see.

4. BliVakker
We need a mobile solution
Five Minutes
We provide mobile solutions

5. In-flight fun facts about Norway

6. Home of the Vikings
flickr mararie

7. Frozen pizza is a national dish
flickr nettsu

8. 1 lake per 10 Norwegians
flickr denial_land

9. The battle of Hoth was filmed in Norway
photo Christian Ranke

10. BliVakker
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The biggest female
cosmetics web shop
in Norway
100.000.000 NOK
of yearly revenue
350.000 registered users
(no. bli vakker = en. be beautiful)
flickr wolfgangfoto

11. Webshop traffic

12. Phase 1 – Design and Problem Solving

14. Research
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Current web analytics
Usability testing of competitors' mobile websites
(remote testing)
Discussions with marketing, sales, customer
support (direct contact with users)
Customer journey map

15. Direction
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After weighing between a native app, a hybrid and
a web solution – we've chosen the web
Benefits:
–
Speed of development across three major platforms
–
Easy linking to products, great for SEO and email
marketing
–
Easy and fast to upgrade and extend

17. Very fast to produce and manipulate

18. Get everyone involved

19. Iterations
●
●
Sketching is still the fastest way to get your
ideas out from your head in front of others
Working in two hour iterations, often changing
directions

20. Some things had to be completely reworked for mobile

21. Going digital
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●
Stable ideas get converted to digital wireframes
showing the flow
Clickable prototypes on a mobile device really help
you get the feel of the application

25. Visual documentation
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With both wireframes and the prototype, the
functional specification was less than ten
pages long

26. Phase 2 – Visual Design and Coding

28. Visual Design Challenges
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Modernize existing design
Use common patterns, but don't follow specific
platform guidelines (iOS, Android, WP)
Make everything work from 3.5" to 5.5" screens

34. Front-end Coding
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Custom HTML and CSS, no frameworks
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Mostly vanilla JavaScript and some jQuery
–
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Conform to their back-end, speed of
development was important
CSS3 animations where available

35. Back-end Coding
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Done by BliVakker team
A good decision – let each party do what
they do best

36. Available at blivakker.no

37. What could be improved
●
Big project and long time to market mean you
have to wait a lot to see the real feedback
–
●
Solution: Smaller scope and publish in milestones
Final implementation has some minor differences
compared to the initial design
–
Solution: Design team should be present on all phases

38. Takeaways

39. 1/3
Keep everyone in the loop

40. 2/3
Solve a business and user problem
before a technical one

41. 3/3
Decide what to build
before building it

42. Thank you and stay beautiful

43. Contact
Merlin Rebrović
Five Minutes
@merlinrebrovic
@petminuta
merlin.rebrovic.net
www.fiveminutes.eu