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foursquare
and seven
years ago
isa awesome
aka killer app for a killer app
                  (a few ideas)
abstract:
  i love foursquare and think that it is
 awesome. i wish more people would
  use it and think that is awesome. by
    looking at different types of users
  and thinking about the new memory
   layer that 4sqand7yearsago builds
  upon the foursqaure platform, i feel
  that by incorporating 4sqand7years
 ago into foursquare and adding some
  improvements, foursquare could be
  an even better and more profitable
experience for users and the company.
first, my foursquare credentials:

         528 days out
         2,643 Checkins

         45 Badges
         11 mayorships
         Level 1 superuser
what is 4sqand7yearsago?
simple! after logging in with foursquare, every day the user
receive an email from abe@4squareand7yearsago.com with
all the places checked into on this day... 365 days ago.
why is this awesome?
it builds an exciting new, more personal, more
engaging layer onto foursquare... the “memory layer”.
4sqand7yearsago provides users with another reason to
checkin. foursquare was originally created to let users know
where their friends are when you go out, now users can
easily remember what they and their friends were doing in
the past.
                                memory layer
                                deals layer
                                game layer
                                foursquare checkin platform
why is this awesome for foursquare?
it provides a valid reason for new users to start using
foursquare, and existing users to use foursquare more.
                    potential users always ask me why
                    they should bother with foursquare.
                    4sqand7yearsago is a great answer. these
                    are usually people who have smartphones
                    and love taking photos of their food and
                    their friends and what
                    is going on around
     them to remember later. foursquare
   adds another layer to this, providing the
context of place. once people experience
4sqand7yearsgo and have the moment
of reconstructing a particularly exciting
day from an email they recieve from abe, they become
heavier users of the foursquare service.
foursquare users are not all the
        same, but there are a few standard
        usage patterns, each of which could
        benefit from 4sqand7yearsago


                                  these users try
one &                             out foursquare

done                              for a few days or
                                  weeks but don’t
                                  feel compelled to
                                  continue using it.


                                  these are casual
                                  users who only
Big                               checkin at exciting

moves                             places that they
                                  also want to share
                                  through Twitter
                                  and Facebook


                                  these are the
                                  whales of

24/7
                                  foursquare who
                                  checkin everytime
                                  they enter a new
                                  venue or event.
How can 4sqand7yearsago
be made more awesome for
all these users?
improvement:
PeoPLe Love sPeCiaL events
and HoLidays: send custom holiday
and event themed messages, with quirky,
unique messaging. for
the new years email, for
example, providing the
times of last year’s checkins
as what the user was doing
on new years in another
country.



   one &   Big      24/7
   done    moves
improvement:
  graduate tHe Periods tHat
  emaiLs get sent to users. a year
  is a long time for new users to get engaged and checking
  in as a habit before unlocking the memory layer of
  4sqand7yearsago. to change this and have users invested
  more in the foursquare experience, the time period that
  4sqand7yearsago covers should change the longer that a
  user uses foursquare.

   emaiL wHat HaPPened         emaiL weeKLy    Begin
   tHe Previous weeKend,
                               digests of      traditionaL
                               wHat HaPPened   year ago
   HoLidays                    a montH ago
                                               emaiL

day 1                      9 montH        1 year       1.5 year


        one &   Big         24/7
        done    moves
improvement:
aLLow tHe oPtion of weeKLy,
montHLy digest emaiLs, as
weLL as tHe daiLy one. many people
don’t want to get daily emails... furthermore most people don’t
want to checkin because they don’t think
that they do that many exciting things
beyond going to work, the grocery store,
the gym and coming home. to combat
both of these things, there could be the
option of sending monthly or weekly
digests of past events presented in
interesting infographic ways similar to
the stats tab or 4sqmap.com making
4sqand7yearsago not only less intrusive,
but more interesting and fun as well for
new and seasoned users.
   one &        Big           24/7
   done         moves
improvement:
integrate deaLs into
4sqand7yearsago emaiLs people
may sign up to receive the daily, weekly or monthly emails, but it
doesn’t necessarily mean that they read them. why not include an
incentive in them with foursquare checkin linked deals and specials
possibly tied to american express? it would be simple, using the
context of what they had done a year ago, providing the user with
an incentive and opportunity to relive part of that exciting day.
if the user had checked into a
movie theatre a year ago... insert
a coupon in the email that they
receive today for a free small
popcorn to incentivize them to
go back and further their overall
engagement with the foursquare
experience.

    one &        Big          24/7
    done         moves
bottomline:
•4sqand7yearsago is awesome!
•it adds a memory layer to the platform
•foursquare should include it as part of
 the service to drive engagement from
 new, casual and seasoned users.
•there are some improvements that
 could be made to 4sqand7years ago
 to drive engagement in all levels of
 forsquare user and create a more
 profitable experience for the user and
 foursquare!
if you want
                      to talk more,
                      connect with:

foursquare: foursquare.com/merritte
linkedin: linkedin.com/in/merritte
twitter: @merritte
facebook: facebook.com/merritte
slideshare: slideshare.net/merritte
tumblr: merritte.tumblr.com
flickr: flickr.com/merritte
     merritte.Com

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Foursquare and Seven Years Ago is Awesome

  • 1. foursquare and seven years ago isa awesome aka killer app for a killer app (a few ideas)
  • 2. abstract: i love foursquare and think that it is awesome. i wish more people would use it and think that is awesome. by looking at different types of users and thinking about the new memory layer that 4sqand7yearsago builds upon the foursqaure platform, i feel that by incorporating 4sqand7years ago into foursquare and adding some improvements, foursquare could be an even better and more profitable experience for users and the company.
  • 3. first, my foursquare credentials: 528 days out 2,643 Checkins 45 Badges 11 mayorships Level 1 superuser
  • 4. what is 4sqand7yearsago? simple! after logging in with foursquare, every day the user receive an email from abe@4squareand7yearsago.com with all the places checked into on this day... 365 days ago.
  • 5. why is this awesome? it builds an exciting new, more personal, more engaging layer onto foursquare... the “memory layer”. 4sqand7yearsago provides users with another reason to checkin. foursquare was originally created to let users know where their friends are when you go out, now users can easily remember what they and their friends were doing in the past. memory layer deals layer game layer foursquare checkin platform
  • 6. why is this awesome for foursquare? it provides a valid reason for new users to start using foursquare, and existing users to use foursquare more. potential users always ask me why they should bother with foursquare. 4sqand7yearsago is a great answer. these are usually people who have smartphones and love taking photos of their food and their friends and what is going on around them to remember later. foursquare adds another layer to this, providing the context of place. once people experience 4sqand7yearsgo and have the moment of reconstructing a particularly exciting day from an email they recieve from abe, they become heavier users of the foursquare service.
  • 7. foursquare users are not all the same, but there are a few standard usage patterns, each of which could benefit from 4sqand7yearsago these users try one & out foursquare done for a few days or weeks but don’t feel compelled to continue using it. these are casual users who only Big checkin at exciting moves places that they also want to share through Twitter and Facebook these are the whales of 24/7 foursquare who checkin everytime they enter a new venue or event.
  • 8. How can 4sqand7yearsago be made more awesome for all these users?
  • 9. improvement: PeoPLe Love sPeCiaL events and HoLidays: send custom holiday and event themed messages, with quirky, unique messaging. for the new years email, for example, providing the times of last year’s checkins as what the user was doing on new years in another country. one & Big 24/7 done moves
  • 10. improvement: graduate tHe Periods tHat emaiLs get sent to users. a year is a long time for new users to get engaged and checking in as a habit before unlocking the memory layer of 4sqand7yearsago. to change this and have users invested more in the foursquare experience, the time period that 4sqand7yearsago covers should change the longer that a user uses foursquare. emaiL wHat HaPPened emaiL weeKLy Begin tHe Previous weeKend, digests of traditionaL wHat HaPPened year ago HoLidays a montH ago emaiL day 1 9 montH 1 year 1.5 year one & Big 24/7 done moves
  • 11. improvement: aLLow tHe oPtion of weeKLy, montHLy digest emaiLs, as weLL as tHe daiLy one. many people don’t want to get daily emails... furthermore most people don’t want to checkin because they don’t think that they do that many exciting things beyond going to work, the grocery store, the gym and coming home. to combat both of these things, there could be the option of sending monthly or weekly digests of past events presented in interesting infographic ways similar to the stats tab or 4sqmap.com making 4sqand7yearsago not only less intrusive, but more interesting and fun as well for new and seasoned users. one & Big 24/7 done moves
  • 12. improvement: integrate deaLs into 4sqand7yearsago emaiLs people may sign up to receive the daily, weekly or monthly emails, but it doesn’t necessarily mean that they read them. why not include an incentive in them with foursquare checkin linked deals and specials possibly tied to american express? it would be simple, using the context of what they had done a year ago, providing the user with an incentive and opportunity to relive part of that exciting day. if the user had checked into a movie theatre a year ago... insert a coupon in the email that they receive today for a free small popcorn to incentivize them to go back and further their overall engagement with the foursquare experience. one & Big 24/7 done moves
  • 13. bottomline: •4sqand7yearsago is awesome! •it adds a memory layer to the platform •foursquare should include it as part of the service to drive engagement from new, casual and seasoned users. •there are some improvements that could be made to 4sqand7years ago to drive engagement in all levels of forsquare user and create a more profitable experience for the user and foursquare!
  • 14. if you want to talk more, connect with: foursquare: foursquare.com/merritte linkedin: linkedin.com/in/merritte twitter: @merritte facebook: facebook.com/merritte slideshare: slideshare.net/merritte tumblr: merritte.tumblr.com flickr: flickr.com/merritte merritte.Com