Results from IAB Finland's and my surveys:
- in marketing analytics context, what will you invest in 2023?
- what analytics method are you using?
- what are the ouputs from your analysis?
Petri ‘Pete’ Mertanen
• Speaker, analytics coach & consultant
• BBA, Specialist Qualification in Management
• (Digital) Analytics experience since 2005
• Lecturer at Aalto University and Laurea University
of Applied Sciences
• Presentations at SlideShare
• Certifications for Analytics and Data Science:
• Elements of AI
• Cookie Consent Expert
• Statistical thinking for Data Science & Analytics
• Google Analytics Individual Qualification,
Google Tag Manager Fundamentals,
Introduction to Data Studio