1.
How can social media increase
your business success?
Author: Jean-Francois MESSIER

2.
This document is part of the “Social Media and Business” series
by JF MESSIER

3.
can your co. do with social media?
makes social media work?
are the tools?

4.
Things you can
do with social
media

5.
Things you can do with social media
Supporting Create a platform to help
customers and let customers
help themselves and others

6.
Things you can do with social media
Supporting
Create a place to integrate
Meshing customer feedback and input in
your product cycles, and show
them the result.

7.
Things you can do with social media
Supporting
Meshing
Doing web care to know what
Listening is said about your products and
allowing customers to share
their thoughts.

8.
Things you can do with social media
Supporting
Meshing
Listening
Give customers a home base
with fascinating tools so they
Evangelizing can promote you / your
products

9.
Things you can do with Social Media
Communicate to improve the
Supporting personality of your brand that
Branding is identified by your customers,
influencing psychological
Meshing aspect like thoughts, feelings,
perceptions, images,
experiences, beliefs, attitudes…
Listening
Evangelizing

10.
Things you can do with social media
Supporting
Branding
Communicate thoughts,
Meshing feelings, perceptions, images,
Customer
retention experiences, beliefs, attitudes…
to improve the personality of
Listening your brand that is identified by
your customers.
Evangelizing

11.
Things you can do with social media
Supporting
Branding
Meshing
Customer
retention
Listening
eCommerce Create opportunities to
increase your sales revenue
Evangelizing

12.
Things you can do with social media
Supporting
Branding
Meshing
Customer
retention
Listening
e-commerce Create a multi-platform
communication campaign and
Evangelizing pull effect to identify new
Lead potential customers
generation

13.
“You are what you share.”
 Charles Leadbeater

14.
“You are what you share.”
 Charles Leadbeater

15.
AUDIENCE
YOU

16.
AUDIENCE
YOU
SHARING
VALUE

17.
AUDIENCE
YOU
SHARING
VALUE

18.
AUDIENCE
YOU
SHARING
VALUE

19.
AUDIENCE AUDIENCE
AUDIENCE YOU
SHARING
VALUE

20.
The key is to produce
something that both pulls
people together and gives
them added-value.

21.
“Create more value than
you capture.”
 Tim O’Reilly

22.
It’s about synergy in your audience.

23.
It means data you provide...

24.
… makes sense since it addresses
a problem for your audience.

25.
DATA IS THE BANK

26.
Intent can drive
data + meaning

27.
We are seeing this change in business now,
data
from who has the most , to who can
derive the mostmeaning .

28.
Just to name a
few…
3 per topic,

29.
Just to name a
few…
3 per topic,
of the
hundreds per
topic that
exist.

30.
There are
many!

31.
There are
many!

32.
There are
many!

33.
There are
many!

34.
There are
many!

35.
There are
many!

36.
Synthesis
. Social media can supply many benefits to your business.
- Customer support
- Lead generation
- Meshing
- Listening to your customers
- Evangelizing
- Customer retention
- eCommerce
- Branding
The key is to produce added-value. Create more value than you
capture.
We are seeing this change in business now, from who has the
most data, to who can derive the most meaning, creating the
greater value.

37.
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38.
If you were interested in this presentation,
you may be interested in this one as well…

39.
Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
Photo Credit
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Slides from this document may not be repurposed without express written consent. Send permission
requests to jfmessier@mercurifr.com