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Business & Social media : What are the benefits ?


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Business & Social media : What are the benefits ?

  1. 1. How can social media increase your business success? Author: Jean-Francois MESSIER
  2. 2. This document is part of the “Social Media and Business” series by JF MESSIER
  3. 3. can your co. do with social media? makes social media work? are the tools?
  4. 4. Things you can do with social media
  5. 5. Things you can do with social media Supporting Create a platform to help customers and let customers help themselves and others
  6. 6. Things you can do with social media Supporting Create a place to integrate Meshing customer feedback and input in your product cycles, and show them the result.
  7. 7. Things you can do with social media Supporting Meshing Doing web care to know what Listening is said about your products and allowing customers to share their thoughts.
  8. 8. Things you can do with social media Supporting Meshing Listening Give customers a home base with fascinating tools so they Evangelizing can promote you / your products
  9. 9. Things you can do with Social Media Communicate to improve the Supporting personality of your brand that Branding is identified by your customers, influencing psychological Meshing aspect like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes… Listening Evangelizing
  10. 10. Things you can do with social media Supporting Branding Communicate thoughts, Meshing feelings, perceptions, images, Customer retention experiences, beliefs, attitudes… to improve the personality of Listening your brand that is identified by your customers. Evangelizing
  11. 11. Things you can do with social media Supporting Branding Meshing Customer retention Listening eCommerce Create opportunities to increase your sales revenue Evangelizing
  12. 12. Things you can do with social media Supporting Branding Meshing Customer retention Listening e-commerce Create a multi-platform communication campaign and Evangelizing pull effect to identify new Lead potential customers generation
  13. 13. “You are what you share.”  Charles Leadbeater
  14. 14. “You are what you share.”  Charles Leadbeater
  15. 15. AUDIENCE YOU
  20. 20. The key is to produce something that both pulls people together and gives them added-value.
  21. 21. “Create more value than you capture.”  Tim O’Reilly
  22. 22. It’s about synergy in your audience.
  23. 23. It means data you provide...
  24. 24. … makes sense since it addresses a problem for your audience.
  25. 25. DATA IS THE BANK
  26. 26. Intent can drive data + meaning
  27. 27. We are seeing this change in business now, data from who has the most , to who can derive the mostmeaning .
  28. 28. Just to name a few… 3 per topic,
  29. 29. Just to name a few… 3 per topic, of the hundreds per topic that exist.
  30. 30. There are many!
  31. 31. There are many!
  32. 32. There are many!
  33. 33. There are many!
  34. 34. There are many!
  35. 35. There are many!
  36. 36. Synthesis . Social media can supply many benefits to your business. - Customer support - Lead generation - Meshing - Listening to your customers - Evangelizing - Customer retention - eCommerce - Branding The key is to produce added-value. Create more value than you capture. We are seeing this change in business now, from who has the most data, to who can derive the most meaning, creating the greater value.
  37. 37. Bibliography  Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal  online engagement, slideshare Chia - Digital Media Strategist - http://www.slideshare.net/malchia  Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant,  The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg  Internet Trends, Morgan Stanley, April 2010  Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini  The 5 components of a complete social media program, Adam Kleinberg - CEO of  How organisations can harness the power of Web 2.0 Traction, November 2010  WWW 3.0, Jenny Williams  IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase  Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab  The Future of Social Media, Tom Ollerton,  Social Media Sharing Trends 2010,  Rewind 2010 Social and digital media, www.paratuscommunications.com  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010  Social Media Communication, slideshare  DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform  Social Business by Design, David Armano - Dachis Group  Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz  Social Media for Business, PresentationAdvisors  The Science of Facebook, The science of social networking. Dan Zarrella - Social Media  WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist  Five Tips for Landing Page Optimization, Tom Wentworth  facebook-inside-out, TIJS VROLIX,  I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins  Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David  SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone Hallerman  Twitter Crushes Facebook for Marketing, Barbara E. Hernandez  5 steps to exploring social media using visualthinking, Jocelyn Wallace  Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli  Social Media and you, Dani Nordin  Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC  N2 Social media HUB 101, What is social media really about?, Riku Vassinen  Using Linkedin for business, P. Jay Massey  Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark  Mashable’s twitter guide book Brundage  The twitter book, Tim O’Reilly – Sarah Milstein  Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co-  Twitter for business, Laura Fitton founder SEOmoz, December 2010  140 twitter marketing tips, David Spinks  How to use linkedin for promoting your business, Robin Goel  Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang  Linkedin Extras for SlideShare Pro Users - Industry Analyst  Guy Kawasaki’s 10 ways to use Linkedin  The Future of Social Media, Graeme Wood  THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad  Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender  Starting a blog, Dr. Corinne Weisgerber  The Social Graph Call, Wedbush Securities, November 2010,  10 ways to a killer blog, Robert and Maryam Scoble  NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER  How to Build a Blog, Mark James Normand  Social Media @ FORD, Scott Monty, November 2010  IS3241 Enterprise Social Systems, Technology Presentation, GameCheck  Slideshare Zeitgeist 2010, creative commons.org  How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner  Channeling your inner youtube, Brad Richardson  Fashion and Digital Trends, Tom Ollerton  How to create viral videos?m,November 2010, Tim Ho  Social Media in Four Minutes (or less), Tom Ollerton  http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/  http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/  Social Networking Past, Present, Future, Mark Suster  http://technmarketing.com/web/top-5-reasons-to-tweet/  Designing for interaction, Interfaces for socializing, Daniel Burka  How to Pick Up Followers on Twitter, Guy Kawasaki  New business opportunities in retail, Hege Tenno  What is social media one year later, Espresso- http://brandinfiltration.com  OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso,  Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
  38. 38. If you were interested in this presentation, you may be interested in this one as well…
  39. 39. Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.com Photo Credit All photos in this presentation were purchased on iStockPhoto.com. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to jfmessier@mercurifr.com