1. Name: Cham Ho Leung, Tiger 10086542a
Lai Hong U David 10066242a
Leung Tsz Fung, Fung 10084689a
Poon Chun Ming, Eric 10084120a

2. Search engine
Log-in function
Home Page
About Us
Banner ads
Hiking Resources
Shops
Footwear
Membership
Clothing
Forum
Accessories
Contact Us
Bags
Others
Language |Privacy Policy | F.A.Q | Affiliate | Site Map
© 2011Hike-King.com Product
Feedback channel

3.  Mission:
 Treat hikers as king
 all-round, first-tier services
 Goal/Objective:
 First Year: Balance costs
 Following year(s): Make profits
So that we can continue our services
 Target customers:
 Hikers
 Folks who love outdoor activities

4.  Product:  Service:
 Footwear  Hiking recommendation
 Clothing  Tour
 Accessories
 Bags  Information contents:
 Map
 Safety guideline

5.  Overlander
Sizable, Experienced
 Physical + Website
Stores: 9
 e.g. Mong Kok Flagship Shop
Features
 Full range of products
 Comfortable shopping experience
 Free Technical & Buying Guide
 Membership Program
 Special Event
 Sponsor Outdoor Activities

6.  Peak Sport
 Yahoo Shop
 No physical store
 Mode
1)View
2)Contact
3)Trade
No bidding & Evaluation
Save Transaction Fee

7.  Hiking.com.hk
 First Content Providers for hikers
 Information:
Weather
Trail
Detail
General Knowledge
Others

8.  Mixed responsibility
Build the website by ourselves
Host the web server outsourcing (by Hostingspeed)
 3 databases
Catalog database
Customer database
Order database
 2 servers
Video server
Ads server

9.  Use SSL to encrypt the transactions
Encode private information
To protect Internet communications
To Secure channels of communication
 Protecting networks
Firewall: Set by the hosting company
 filter unwanted packet
 apply as gateways

10.  Protecting servers and clients
Should use anti-virus software to do that
Set by hosting company
No need to upgrade the OS system
No need daily updated the anti-virus software
 Reduce the cost

11.  Use credit card(VISA, MasterCard)
 Most common payment method
 Use Paypal
 Protect customer sensitive financial details
 Buyers trust PayPal
 Buyers can use credit card in Paypal
 Provide policy statement
 Show how to protect customers’ private information

12.  Search Engine
 most direct way
 Yahoo, Google, Sina etc.
 Facebook Page
 word of mouth
 Related Websites
 Blogs
 Forum
 Affiliate

13.  Database, cookies
 Records and Histories
 understanding visitors behavior
 Customer Relationship management system
 create customer profile
 e.g. product and usage summary, contact history
 Personalization
 base on the customer profile
 personalized e-mail advertisement

14.  Online Advertising
Display ads:
 banners in webs
Search engine
 keyword e.g. hiking
 Opt-in e-mail
 Video-ad
 social network e.g. Youtube and Facebook

15.  FAQ
provide solutions to question of visitors towards
our website or service
 E-Pay
Credit card, PayPal etc.
 Shopping Cart

16.  Home Page
 About Us
 Mission, History
 Hiking Resources
 Safety guideline, Hiking trails(map) , Video
 Shops
 Footwear, Clothing, Accessories, Bags, Others
 Membership
 Membership discount, Tour guide
 Forum
 Contact Us

17.  Shopping Cart
 Just tick the item and put it into shopping cart
 Accumulates a list of items for purchase
 Calculates a total
 Online catalog
 Product with pictures and description
 Click on the designated product with more information
 Have different angle of product
 With product comparison

18. Estimation: 1200 members
Type(S) Expected Amount(s)
Sale of physical good 900,000
(1200 X $750)
Tour Service Revenue 90,000
(600 X 5 X $30)
Subscription 288,000
($120 X 2 X 1,200)
Other revenue – Advertising 36,000
($1500 X2 X12)
Total 1,233,000

19. Type(S) Expected Amount(s)
Advertising & Promotion 300,000
Web Design Cost 3,000
Web Hosting Cost 1,584
($98$66X12X2)
Domain Name Cost 198
($99X2)
Salary 360,000
(10,000 X 3 X12)
3 Staff : Online Q/A + Trader + Tour
guide
Cost of goods sold 360,000
(1200X300)
Total 1,024,782

20.  Accessibility rules
To convenience disabled users to view our web
 Extend to International scale
 Conclusion:
Combination: Store + Information+ Sharing
Novel, considerate idea, multi-function