Augmented Solutions for Marketing
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This document provides examples of how augmented reality has been used in marketing campaigns. It describes AR applications in greeting cards, video games, virtual dressing rooms, and more. URLs are provided for videos and websites that demonstrate AR being used by companies like LEGO, Toyota, Adidas, JCPenney, and Ben & Jerry's to engage customers. The examples illustrate how AR can enhance user experiences and increase viewing times for marketing content. Contact information is given at the end for inquiries about AR software and solutions.
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Augmented Solutions for Marketing
- 1. Augmented Reality Software & Solutions
- 2. How Augmented Reality can be used in marketing? AR enabled locations Anywhere, AnytimeAR @ home
- 3. LEGO Digital Box FACTS • Video: http://www.youtube.com/watch?v=mUuVvY4c4-A
- 4. AR @ Toyota Roadshow FACTS • Average viewing time of 8 minutes!! • ScionceFiction: http://www.youtube.com/watch?v=4OENIEJyax4 • Visitors having fun: http://www.youtube.com/watch?v=pE7u57HuGQQ
- 5. Augmented Reality Greeting Cards for Tigerprint FACTS • Greeting cards on sale at Marks & Spencer (UK) for 3,60 GBP • Users go online and experience additional 3D content which is displayed simply by holding the cards in front of a webcam • Average viewing count per card is 8 • Video: http://www.youtube.com/watch?v=st9I80YNxfQ
- 6. Nestlé: CHAMYTO Online Games – PART TWO FACTS • In packs of CHAMYTO cereals there are playing cards, which function as controlling device for 8 online AR games • The kids are able to steer the main character of the campaign through elaborate and lovely game worlds • Second campaign launched after very successful Phase 1 in 2009 • Get the Experience here: http://www.chamyto.com.mx/index.html
- 7. Kraft: Tang Interactive World Championship Game FACTS • Game for KRAFT Mexico linking the drink packages to a microsite • Special flavors will be available for the soccer world cup season and the kids will use them to control the kicker in the penalty area • The score will be higher if the user gets more goals
- 8. Adidas turns sneaker into game controller! 8 FACTS • Link: http://www.adidas.com/originals/us/neighborhood • Check out the campaign: http://www.youtube.com/watch?v=rRcognsyqNY
- 9. Virtual Dressing Room by JCPenney FACTS • Link: http://www.seventeen.com/fashion/virtual-dressing-room • Check out the campaign: http://www.youtube.com/watch?v=fhjuZMEJ4-U
- 10. Best Practice Mobile: Ben & Jerry‘s Moo Vision FACTS • iPhonea app: http://itunes.apple.com/us/app/ben-jerrys-scoop-of- happiness/id359979758?mt=8 • Check out the campaign: http://www.youtube.com/watch?v=VLKLg2AnvGE
- 11. BANDAI Trading Cards iPhone App FACTS • DNP Japan and metaio develop the first iPhone app for the collectibles market • Users are able to access digital content linked to trading cards • Animated combat scenes and TV commercials can be viewed on the iPhone screen
- 12. AR Browser junaio: Magazine case-study FACTS • iPhonea / Android app: http://itunes.apple.com/us/app/junaio/id337415615?mt=8 • Check out the campaign: http://www.youtube.com/metaioar#p/u/3/LRceOYbrVzc • www.junaio.com
- 13. AR Browser junaio: Location-based case-study FACTS • Outdoor: http://www.youtube.com/watch?v=zctcPrQ4h-g • Indoor: http://www.youtube.com/watch?v=jRcSFXvoPkU • www.junaio.com
- 14. Best Practice Mobile Gaming: Zombie ShootAR FACTS • Ovi Store: http://store.ovi.com/content/27389 • Check out the campaign: http://www.youtube.com/watch?v=zD3-FBEM8aI
- 15. 415-814-3376 noora.guldemond@metaio.com 855 Sansome St. Suite 101 San Francisco, CA, 94111