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21 new rules for content marketing
- 1. 21 New Rules for Content Marketing
- 2. 21 New Rules For Content Marketing MetaKave.com
- 3. 1. Treat Keyword Like Hot sauce • The old days of keyword stuffing are long gone • Put Keyword in the title and use it only once or twice in article MetaKave.com
- 4. 2. Have a Voice Customers Can Identify With • Develop a consistent tone, message and personality for brand MetaKave.com
- 5. 3. Build Trust With Transparency • Let go of the top down approach, and let customers in on decision making process • Let them get to know team through Authorship and social media MetaKave.com
- 6. 4. Make the Most of a Great Idea with Multiple Formats • Great ideas can be publishing in many different forms, such as blog posts, infographic and videos MetaKave.com
- 7. 5. Headlines are Everything • Carefully craft titles for articles to entice readers MetaKave.com
- 8. 6. Use the News • Find out, and discuss how these current events and trends relate to products or services MetaKave.com
- 9. 7. You Can’t Stocks the Cupboards Till You Out the Trash • Fix these errors ASAP so they don’t get in the way of progress MetaKave.com
- 10. 8. Don’t Just Post, Engage • Users respond to high quality content, so measure the reactions from your social communities to gauge effectiveness MetaKave.com
- 11. 9. Invite Yourself to Someone Else Party Once a While • Guest post on other relevant websites and cross promote the content to increase exposure MetaKave.com
- 12. 10. Remember that Great Content Invites Links • Content marketing replaces a lot of the labor involved in link building MetaKave.com
- 13. 11. Build Your Content Form an Ongoing Plan • Create an editorial calendar to manage schedule keep track of ideas MetaKave.com
- 14. 12. The Best Inspiration Comes From Several Different Source • Get fresh ideas by visiting different sites for news and opinions • Steer clear of sources competitors frequent MetaKave.com
- 15. 13. Quality is as Important as Quantity • It’s better to publish 1 good article per week than 5 low quality blogs posts MetaKave.com
- 16. 14. Quantity Still Matters • Publish at least 1 piece of content per week • If publish less frequently, readers will lose interest MetaKave.com
- 17. 15. Take Your Time • Don’t force inspiration, and be patient because results wont come overnight MetaKave.com
- 18. 16. Stop Buying Content from the Bargain Bin • $3 article written by people overseas wont get you anywhere • They may hurt because of recent Panda updates MetaKave.com
- 19. 17. Know Your Biggest Content Marketing Enemy • Boring copy is worst enemy • No one will respond to bland content MetaKave.com
- 20. 18. Use 1 Piece of Content to Promote Another • Add related posts to the bottom of blog posts, share blog posts in your email campaign, promote eBook with an infographic, etc MetaKave.com
- 21. 19. Recycle Your Greatest Hits • Find out which posts get the most traffic and reader interest • Reshare these posts through social media and recap popular articles in new posts MetaKave.com
- 22. 20. Always Ask the Key Question About a Piece of Content • Assess your own work by asking yourself, “Is this worth the reader’s time? MetaKave.com
- 23. 21. Use Content to Turn Searchers, Readers and Fans • Don’t forget to include calls to action in posts, introduce promotions on blog.etc. MetaKave.com
- 24. •If you need free consultation for SEO, feel free to contact us •Our Email is: sadiq@metakave.com •Get Free Consultation Today •Visit us at http://metakave.com Get Free Quote MetaKave.com
- 25. Communication Sadiq M. Alam Founder & Head of Ideas Call: (+880) 017110 56474, (+880) 09611 699 014 Email: sadiq@metakave.com Skype: sadiq.alam MetaKave Dev HQ Apt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh