1. Twitter as a cognitive framework and heuristic media
@erwan_lenagard
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2. heuristic
The art of solving
problems, innovating
and making
discoveries
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3. Twitter helps you to find a solution to an issue that matters
for you, it could be…
 Chat with famous people and even machines
 Discuss with millions of people about your favorite TV broadcast
 Know what’s interesting around you in the city and avoid traffic jams
 Coordinate with others to promote your social & political engagements
 Raise 1 million dollars for your business and save money
…. you don’t think so ? I’ll show you ! 
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4. DISCOVER
SOLVE PROBLEMS
INNOVATE
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5. Jack Dorsey (@jack)
I've always been fascinated by cities
and how they work. I want to
visualize them, I want to see them, I
want to play with them. I was
inspired by New York City. If you
consider NYC of all these entities
just roaming the city, you've
ambulances, fire trucks, taxi cabs
and they always report where they
are and what they are doing. If you
can visualize that you can actually
see how the city is living, breathing
and what's happening.
http://www.youtube.com/watch?v=ybZ66hT6kAs
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6. Twitter is the shortest distance
between you and what interests
you most
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7. Twitter is the shortest distance
between @ and what # you
most
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8. Twitter is the shortest distance
between 500 millions users and
1billion tweets posted every 2
days ½
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9. Twitter allow people to converse even
if they don’t know each other, from a
far away distance
… and it’s public !
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13. Twitter gages public opinions and report information about what
they feel, where they are, what they are interested in…
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14. Social features allow people to share content and engage conversations
during ceremonial communions on PC, mobile and TV screens.
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16. User generated content give meanings to
urban spaces because information flows
are produced on the ground
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17. Twitter is a mass media storage updated is real time that works like a
content provider of which feeds are segmented by center of interests
17 http://hub.olympic.org/

18. DISCOVER
SOLVE PROBLEMS
INNOVATE
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19. Twitter hashtags does not
just agregate
messages, they connect us
together
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20. nearly half of all social media users (47%) use social media platforms to
reach out to a brand or company with a question or issue
20 http://www.twitter.com/twelpforce
Source : NM Incite

21. City of San Francisco 311 program
People can send direct messages to
sf311, where customer service
representatives are available 24/7.
This program is for non-emergency
reports of city things like: trash
removal, abandoned
vehicles, potholes, etc.
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22. … and Twitter API provide and efficient framework to build automated
services that respond to the customers
22 http://www.twitter.com/tsuivi_avec_lisa

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24. DISCOVER
SOLVE PROBLEMS
INNOVATE
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25. Twitter is the shortest distance
between you and what interests
you most
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26. Twitter is the shortest distance
between you and what interests
you most
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27. Twitter is the application
between you and what interests
you most
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30. get recommendations about artists you don’t know to shine
among your friends during a party
http://spotibot.com/twitter/
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31. Tweet money to your friends with #dwolla
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33. Thank You
Follow the conversation on Twitter
(@erwan_lenagard)
Find others usecases on my book
« Twitter », published at Pearson
edition
http://www.pearson.fr/livre/?GCOI=274
40100475140
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