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市場予測から見るアプリマーケティングの未来

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Webサイトに訪れるユーザーと、アプリに訪れるユーザーは果たして同じなのだろうか?これからWebとアプリのどちらの市場に力を入れていくべきなのか?スマートフォン市場が伸び続ける中、参考にしていただける資料です。

Publié dans : Marketing
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市場予測から見るアプリマーケティングの未来

  1. 1. 市場予測から見る アプリマーケティングの未来 株式会社メタップス 事業統括部 Consumer Sector 戦略チーム ゼネラルマネージャー 平将貴
  2. 2. 2 © 2014 Metaps Inc. All Rights Reserved. ・2005年からWeb業界へ ・2010年からアプリ業界へ ・2014年1月からへ ・アプリ領域のマネタイズや改善をサポート ・バスケとゴルフと美味しい物好き32歳 Masataka Taira Masataka_Taira 平将貴たいらまさたか
  3. 3. 3 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 市場予測
  4. 4. 4 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 10,000,000,000
  5. 5. © 2014 Metaps Inc. All Rights Reserved. インターネットと繋がっているデバイス Source:Strategy Analytics, Oct 2014 2014 Millions
  6. 6. 6 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL の頃には すべてがオンラインになる
  7. 7. 7 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 153,000,000
  8. 8. © 2014 Metaps Inc. All Rights Reserved. 国内市場稼働デバイス台数予測 Millions Source:IDC Japan Oct 2014
  9. 9. 9 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL <
  10. 10. 10 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 86:14
  11. 11. © 2014 Metaps Inc. All Rights Reserved. スマホユーザーの滞在時間 BROWSER APPS Gaming Messaging Entertainment Utilites8614 Source:Flurry Analytics 2014
  12. 12. 12 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL コンテンツ過渡期
  13. 13. 13 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 変化するマーケティング手法
  14. 14. © 2014 Metaps Inc. All Rights Reserved. ターゲティングキーの変化 ✓3rdParty Cookie拒否 ✓DO NOT TRACK ✓スマホでCookieは排除へ
  15. 15. © 2014 Metaps Inc. All Rights Reserved. Cookieの終焉、IDの台頭へ IDFA Google Advertising ID
  16. 16. 16 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL People Based Marketing
  17. 17. © 2014 Metaps Inc. All Rights Reserved. 「枠」から「人」へ Hi-Paid User Hi-LTV User Leaving User Active User
  18. 18. 18 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL ユーザーベース アトリビューションの時代へ
  19. 19. 19 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 34,000,000,000
  20. 20. 20 © 2014 Metaps Inc. All Rights Reserved. について
  21. 21. 21 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL 企業名:株式会社メタップス 設立:2007年9月3日 資本金:9億4,752万5,026円 代表取締役:佐藤航陽 本社:東京都新宿区西新宿6-8-1 住友不動産新宿オークタワー30F 拠点:シンガポール、サンフランシスコ、ロンドン、韓国、 香港、台湾、上海 従業員数:80名(グローバル全体)
  22. 22. 22 © 2014 Metaps Inc. All Rights Reserved. CONFIDENTIAL Thank You! ユーザーの資産化、分析、マーケティング、 アプリ領域でお悩みの方は masataka_taira@metaps.com まで直接ご連絡くださいませ!

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