1. Infuse Your Recruiting with Social Media
By: Kathy Kuyoth Broker Owner RE/MAX Preferred Associates Toledo, OH

2. Understand The Why
Delegate The How
Surround yourself with the best people you can
find, delegate authority, and don't interfere as long as
the policy you've decided upon is being carried out.
-Ronald Reagan
Kathy Kuyoth
Twitter @ KathyKuyoth

3. What’s Next ?
Finding the right Intern
1. $10-15 per hour. 20 hrs per week.
2. Local university career center
3. Contact specific professors
Kathy Kuyoth
Twitter @ KathyKuyoth

4. The Intern
Integrated Media Intern: General Responsibilities:
Intern will be responsible for -Updating content on company
cohesively integrating context web portals.
across multiple platforms such as
web, film, print, audio, and live -Filming weekly video message
events. with top management,
-Updating company blogs
-Spearheading weekly cross-
training seminars on emerging
marketing and social media
techniques.
Kathy Kuyoth
Twitter @ KathyKuyoth

5. Why is Social Recruiting
Important?
- People are spending more time on social
media than on the open web.
-1 out of 3 job seekers use social media
for their job search.
- While 9 out of 10 active & passive job
seekers have one or more social media
profiles.
Kathy Kuyoth
Twitter @ KathyKuyoth

6. Success in Social Recruiting
How to be successful in Social Media Recruiting:
1. Start a Facebook group and invite your
prospects to join the group.
2. ‘Preferred Peeps’
3. Post Real Estate articles, local news, and
upcoming events 2 -3 times per week.
4. Track your Results
Kathy Kuyoth
Twitter @ KathyKuyoth

7. Success in Social Recruiting
1. Monitor your Facebook and other social
media pages at least once per day. Use a
social media feed manager such as Nutshell
Mail to make this task easier.
2. Comment on posts / respond to
comments. Let people know that you are
listening.
3. Send custom birthday greetings. Separate
yourself from everyone else! Find a YouTube
video or create your own.
4. Do not use social media to air your dirty
laundry.
Kathy Kuyoth
Twitter @ KathyKuyoth

8. Success in Social Recruiting
Produce weekly video updates:
1. Host on YouTube and share via email with
your agents.
2. Post in recruiting group if appropriate.
3. Share with “A” list if appropriate.
Kathy Kuyoth
Twitter @ KathyKuyoth

9. Mobile Recruiting
Creating a Texting Group:
1. EzTexting.com . Pay & Go. No Monthly Fees No
Commitments. 2.5 cents per message recipient.
100 messages for $2.50!
3. 140 character messages. Keep the message short
and sweet!
4. Personalized sample: {
#FirstName#}, Tomorrow, Thurs 7/26 come see
Eddie & Johnny O play at Sylvania CC for TBR "Party
on the Patio".
Kathy Kuyoth
Twitter @ KathyKuyoth

10. Per Person Productivity

11. Per Person Productivity

12. Got The Hook?
1. Delegate authority.
2. Know your audience.
3. Harness the power of Social Media.
4. Utilize mobile technology to supercharge
your recruiting process.
5. Look for new licensees to add to your
recruiting hit list.
6. Get your passion back!