Wondering how to improve your rankings, build website traffic and your brand? With the latest information on search engine optimization (SEO), you can dramatically improve your online presence, driving tons of qualified visitors to your website or blog. Grow your business with organic search following these simple steps.

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SEO Made Simple
Drive tons of hungry
buyers to your website

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Most People Have
Given Up on SEO…

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Or Think There’s an
Easy Way to Dominate
the Web

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Let’s Buy a Few of These!

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And Maybe Some of These!

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SEO Nailed It!

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But There’s a Problem

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Only 18% of Clicks Go Here!

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Only 2% of Clicks Go Here!

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80% Go Here!

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Don’t Ignore Organic
Search…

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What’s Changed?

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2011
I think that’s the only
one I’ve heard of…

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2015
Hmm… Pretty sure that’s 5
of the 7 largest, best-
known auto insurers in the
US?

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2011
I know Sunset, but
none of these others.

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2015
This is the only brand
on page one I don’t
know.

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Focus on building a
powerful brand… be better
than your competition/be
unique, be engaging

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So How Can We Dominate?

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MySEOmadesimple.com
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Content
Quality
Social Signals
(amplify)
Usage Data
(CTR)
Topical
Authority
Trust & Spam
Signals
Local Factors
Focus on What’s Working Now!
Factors Driving Organic Search
Results…

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What About Links?

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This WillGetYou inTrouble:
Crappy Links
Seek out
links to rank
better
Acquire
them
manually
Submit,
pay, beg,
trade, etc.
+ + = Low Scalability
Risk of Penalties
This WillGetYou the Right Links:
Do stuff
worthy of
attention
Earn
amplifi-
cation
Links come
in naturally
+ + =
Traffic
Branding
Rankings

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In The Past Few Minutes…
• Building well SEO’d sites are essential for
building a powerful brand
• Powerful brands win the day (online and offline)
• Don’t ignore local. Local search is driving local
AND nation results, authority, and more
• Content is still king but it must be yours and be
engaging
• The link game has changed. Earn links to your
website and content for optimal results
• Focus on: Content, Social Signals, CTR,
Topical Authority, Trust, Local Optimization

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@mfleischner
Michael Fleischner, Big Fin Solutions | Oct. 2015
Thank You!
• Free SEO Community Available at
MySEOMadeSimple.com
• “SEO Made Simple” Available On
Amazon.com