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with Matt Barcomb
@mattbarcomb
Flow of Product Quality
@mattbarcomb
What is
Product Quality?
“You keep using that word. I do not
think it means what you think it
means.”
- Iñigo Montoya
@mattbarcomb
What is
Product Quality?
“You keep using that word. I do not
think it means what you think it
means.”
- Iñigo Montoya
“Quality is value to some person.”
- Jerry Weinberg
A Snowden Reference In Every Talk
@mattbarcomb
“Truth is
coming and
it cannot be
stopped.”
- Snowden
A Snowden Reference In Every Talk
@mattbarcomb
“Truth is
coming and
it cannot be
stopped.”
- Snowden
A Snowden Reference In Every Talk
@mattbarcomb
“Truth is
coming and
it cannot be
stopped.”
- Snowden
A Snowden Reference In Every Talk
Context matters :)
@mattbarcomb
@mattbarcomb
Usability
Percy
@mattbarcomb
Usability Maintainability
Percy James
@mattbarcomb
Usability Maintainability Reliability
Percy James Kim
@mattbarcomb
@mattbarcomb
Influencing the
Flow of Product Quality
If this was a product design talk…
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
User studies
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
User studies
Go to the gemba
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
Interaction design
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
Interaction design
Ethnography
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
Interaction design
Ethnography
Narrative sensing@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne
If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
@mattbarcomb
If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
@mattbarcomb
If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
Code as design
@mattbarcomb
If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
Code as design
Test intentionally
@mattbarcomb
If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
Code as design
Test intentionally
Balance automation & exploration
@mattbarcomb
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
@mattbarcomb
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
@mattbarcomb
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
@mattbarcomb
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
@mattbarcomb
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
@mattbarcomb
Low-to-no branching & toggles
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
DevOps is not a person
@mattbarcomb
Low-to-no branching & toggles
“Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
DevOps is not a person
Culture & tools
@mattbarcomb
Low-to-no branching & toggles
If this was a product flow talk…
@mattbarcomb
If this was a product flow talk…
Consider the whole
@mattbarcomb
If this was a product flow talk…
Consider the whole
Pull-based
@mattbarcomb
If this was a product flow talk…
Consider the whole
Pull-based
Utilization
@mattbarcomb
If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Utilization
@mattbarcomb
If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Utilization
Queuing theory
@mattbarcomb
If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Batch size
Utilization
Queuing theory
@mattbarcomb
If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Batch size
Utilization
Queuing theory
Cost of delay
@mattbarcomb
@mattbarcomb
…but this is actually a design talk
@mattbarcomb
“Oh, I just can't make it any longer
Everything I do is always wrong
I'm livin' a lie and there's no need in tryin'
To keep hangin' on after all the good is gone.”
- Conway Twitty
…but this is actually a design talk
Conway’s Law
“Organizations which design
systems ... are constrained to
produce designs which are
copies of the communication
structures of these
organizations.”
- Melvin Conway
@mattbarcomb
“Oh, I just can't make it any longer
Everything I do is always wrong
I'm livin' a lie and there's no need in tryin'
To keep hangin' on after all the good is gone.”
- Conway Twitty
…but this is actually a design talk
Conway’s Law
@mattbarcomb
Aspects of Organization Design
@mattbarcomb
Aspects of Organization Design
Structure
@mattbarcomb
Aspects of Organization Design
Structure
Communication
@mattbarcomb
Aspects of Organization Design
Structure
Communication
Collaboration
@mattbarcomb
Structure
“Culture eats strategy for breakfast.”
- Peter Drucker
“Structure eats culture for breakfast.”
- Stephen Bungay
@mattbarcomb
Structure
Organization System Diagram
“Culture eats strategy for breakfast.”
- Peter Drucker
“Structure eats culture for breakfast.”
- Stephen Bungay
@mattbarcomb
Structure
Organization System Diagram
Value Stream Map
“Culture eats strategy for breakfast.”
- Peter Drucker
“Structure eats culture for breakfast.”
- Stephen Bungay
@mattbarcomb
Whole	
  Org
Prod	
  Dept
Dev	
  Team
Exec	
  
Team
HR
Sales
Support
Finance
Sherri	
  
CTO
Team	
  
Wombat Team	
  
Xerces
PMO
Colleen	
  
PjM
Adam	
  
Arch
Ops
Mark	
  
DevMgr
Devs
Tom	
  
BA Testers
Alice	
  
Lead
Reporting
Workflow
Influence
@mattbarcomb
Whole	
  Org
Prod	
  Dept
Dev	
  Team
Exec	
  
Team
HR
Sales
Support
Finance
Sherri	
  
CTO
Team	
  
Wombat Team	
  
Xerces
PMO
Colleen	
  
PjM
Adam	
  
Arch
Ops
Mark	
  
DevMgr
Devs
Tom	
  
BA Testers
Alice	
  
Lead
Reporting
Workflow
Influence
Customer
@mattbarcomb
Communication
@mattbarcomb
Communication
Audience
@mattbarcomb
Communication
Audience
Directionality
@mattbarcomb
Communication
Audience
Directionality
Frequency
@mattbarcomb
Communication
Audience
Directionality
Frequency
Fidelity
@mattbarcomb
Collaboration
@mattbarcomb
Collaboration
Community of problem solvers
@mattbarcomb
Collaboration
Community of problem solvers With many specializations
@mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Specialization Growth
@mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Specialization Growth
@mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Advanced
Specialization Growth
@mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Advanced
Meta
Specialization Growth
@mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Advanced
Meta
Specialization Growth
Heuristics
Take Away
@mattbarcomb
Take Away
@mattbarcomb
Many facets of quality. Context matters. So be intentional!
Take Away
@mattbarcomb
Many facets of quality. Context matters. So be intentional!
Product design reflects organization design. Do both.
Take Away
@mattbarcomb
Many facets of quality. Context matters. So be intentional!
Product design reflects organization design. Do both.
Grow collaborative communities of problem solvers!
Matt Barcomb @mattbarcomb matt@odbox.co
Thanks!

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