More Related Content Similar to Lean development planning using options thinking (20) More from Matt Barcomb (10) Lean development planning using options thinking4. “Focus on everything,
and you have not actually
focused on anything.”
- Eli Goldratt
“Large queues make it
hard to create urgency”
- Don Reinertsen
Flow-based
18. Option Triggers
Starting or Stopping
- duration - seasonality
- stakeholder feedback - govt. policy
- major biz activity - competition shift
- media/pr event - market shift
- technology shift - employee shift
- major social incident - better options
29. Sales
Reach 30%
Increase
Revenue 10%
Decrease
Mktg. Costs 15%
Product
Adoption 45%
Product:
Galaxy
Revenue
Customer
Satisfaction
Product
Adoption
Product
Awareness
Competitiveness
Dec.
Mktg Costs
Sales Reach
Brand
Awareness
1
2
3
4
Weighted
Scoring
Rubric
30. Sales
Reach 30%
Increase
Revenue 10%
Decrease
Mktg. Costs 15%
Product
Adoption 45%
1= <1%
5= >15%
1= <$5k
5= >$50k
1= no change
5= very easy
1= <10% of reg.
5= >40% of reg.
Options Scores
Product:
Galaxy
Revenue
Customer
Satisfaction
Product
Adoption
Product
Awareness
Competitiveness
Dec.
Mktg Costs
Sales Reach
Brand
Awareness
1
2
3
4
Weighted
Scoring
Rubric
31. Sales
Reach 30%
Increase
Revenue 10%
Decrease
Mktg. Costs 15%
Product
Adoption 45%
1= <1%
5= >15%
1= <$5k
5= >$50k
1= no change
5= very easy
1= <10% of reg.
5= >40% of reg.
Options Scores
New catalog
Grades Portal
Product:
Galaxy
Revenue
Customer
Satisfaction
Product
Adoption
Product
Awareness
Competitiveness
Dec.
Mktg Costs
Sales Reach
Brand
Awareness
1
2
3
4
Weighted
Scoring
Rubric
32. Sales
Reach 30%
Increase
Revenue 10%
Decrease
Mktg. Costs 15%
Product
Adoption 45%
1= <1%
5= >15%
1= <$5k
5= >$50k
1= no change
5= very easy
1= <10% of reg.
5= >40% of reg.
Options Scores
New catalog
Grades Portal
4 2 1 3
Product:
Galaxy
Revenue
Customer
Satisfaction
Product
Adoption
Product
Awareness
Competitiveness
Dec.
Mktg Costs
Sales Reach
Brand
Awareness
1
2
3
4
Weighted
Scoring
Rubric
33. Sales
Reach 30%
Increase
Revenue 10%
Decrease
Mktg. Costs 15%
Product
Adoption 45%
1= <1%
5= >15%
1= <$5k
5= >$50k
1= no change
5= very easy
1= <10% of reg.
5= >40% of reg.
Options Scores
New catalog
Grades Portal
4 2 1 3 285
Product:
Galaxy
Revenue
Customer
Satisfaction
Product
Adoption
Product
Awareness
Competitiveness
Dec.
Mktg Costs
Sales Reach
Brand
Awareness
1
2
3
4
Weighted
Scoring
Rubric
34. Sales
Reach 30%
Increase
Revenue 10%
Decrease
Mktg. Costs 15%
Product
Adoption 45%
1= <1%
5= >15%
1= <$5k
5= >$50k
1= no change
5= very easy
1= <10% of reg.
5= >40% of reg.
Options Scores
New catalog
Grades Portal
4
3
2
4
1
2
3
1
285
295
Product:
Galaxy
Revenue
Customer
Satisfaction
Product
Adoption
Product
Awareness
Competitiveness
Dec.
Mktg Costs
Sales Reach
Brand
Awareness
1
2
3
4
Weighted
Scoring
Rubric
35. Activity: Create a B-Map
Your company just got $1B
to research medical technology!
Medical
Technology
40. Activity: Create a B-Map
Score 2 options (use a 1-5 scale)
Medical
Technology
? % ? % ? %
Option 1
Option 2
41. Activity: Create a B-Map
What did you discuss?
How did you decide?
Coherence vs. Artifacts
43. Cost
“Learn just enough about cost to
decide if its worth it to start.”
- Brief discussion
- Rough-order magnitude
- Snap to linear scale
44. “More effective development planning is
achieved through using a flow-based road map
laid out with real options from which we can
choose based primarily on the benefits they
provide while considering risks and understanding
just enough about cost to get started.”