2. Problem Statement
Mission/Vision Statement
Recommendations
Rationale, Objectives and Execution
Conclusion
3. How can Google sustain continued growth
and increase financial performance, while
adhering to their 10 principles of corporate
philosophy and code of conduct?
4. Mission: To organize the world’s information
and make it universally accessible and useful.
Vision: To develop the perfect search engine.
5. To discontinue all expansion efforts and
withdraw from China by Dec. 2011.
To increase Android market share from 20% to
40% in 2012.
To increase revenue by 2.5% with the
availability of Google in Africa by Dec. 2012.
6. To discontinue all expansion efforts and
withdraw from China by Dec. 2011.
Rationale: To uphold Google’s 10 principles
of corporate philosophy and code of conduct.
Objectives: To strengthen Google’s global
image by redirecting expansion efforts.
Execution: Terminate Google.cn website and
redirect global efforts to other countries.
7. To increase Android market share from 20%
to 40% in 2012.
Rationale: To increase shareholder wealth.
Objectives: To achieve 15% annual earnings
per share growth rate. For Android to have
more technological capabilities than rivals.
Execution: Focus on incorporating the
Android operating system in top of the line
cell phones.
8. To increase revenue by 2.5% with the
availability of Google in Africa by Dec. 2012.
Rationale: To increase the usage of the
internet internationally, spreading knowledge
and awareness globally.
Objective: To make the internet available to
25% of the African population.
Execution: Building libraries and community
centers in Africa with computer access.
9. Discontinue all expansion efforts in China
and increase mobile market share in U.S.
Increased revenue from Android operating
system will result in growth for Google as a
company which will benefit shareholders.
Expansion in China is compromising Google’s
global image for seeking money without
doing evil. Search results shouldn’t be filtered
at any cost.
