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20 80
Эмоции VS Логика
На ранней стадии 
Есть люди, которые 
- хотят “создать твиттер” 
- знают почему Instagram стоит $1млрд 
- ценят культуру предпренимательства
Элеватор-питч 
важен
Внимание - не внимание
Воронка конверсии инвесторов 
1000 
700 
300 
5
Воронка конверсии инвесторов 
1000 
700 
300 
5
Воронка конверсии инвесторов 
1000 
5
Метрики vs Вера в команду
Как рассказывать 
- какая есть проблема 
- как люди решают ее уже сейчас 
- в чем отличие вашего решения 
- почему именно ваша команда
Не грузить 
лишними деталями 
сразу
Работа 
команды
Что не принято говорить публично 
- полную оценку капитализации 
- условия сделки
Публичные выступления 
Секция Q&A 
Связь и переписка 
Длительный процесс
US vs RU investors

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