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Leveraging LinkedIn For The Job Search

This pitch was developed and given at the 23 February 2009 Westchester Networking Organization (http://finance.groups.yahoo.com/group/Westchester_Networking_Organization/). I am a co-founder of the WNO.

I am transitioning from my consulting practice (grey-consulting.com) to a position in the public or private sector--i.e., in active job search.

Please contact me if you would like to download and/or reuse any portion of this presentation.

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Leveraging LinkedIn For The Job Search

  1. 1. FOR THE JOB SEARCH Leveraging LinkedIn WNO Westchester Networking Organization 23 February 2009
  2. 2. <ul><li>LinkedInTopic </li></ul><ul><li>LinkedIn Resident Expert </li></ul><ul><li>I have all these business cards. Now what? </li></ul><ul><li>Navigating through the minefield </li></ul><ul><li>I don’t know what I don’t know </li></ul><ul><li>Kevin Muller on Basics </li></ul><ul><li>Maurene Caplan Grey on how to use </li></ul><ul><li>John Bobay on best practices </li></ul>Tonight we’ll address… WNO
  3. 3. <ul><li>LinkedInTopic </li></ul><ul><li>LinkedIn Resident Expert </li></ul><ul><li>I have all these business cards. Now what? </li></ul><ul><li>Navigating through the minefield </li></ul><ul><li>I don’t know what I don’t know </li></ul><ul><li>Kevin Muller on Basics </li></ul><ul><li>Maurene Caplan Grey on how to use </li></ul><ul><li>John Bobay on best practices </li></ul>Tonight we’ll address… WNO
  4. 4. What is LinkedIn? <ul><li>On-line business networking portal </li></ul><ul><li>Based upon the premise of Six Degrees of Separation </li></ul><ul><ul><li>However, LinkedIn uses only three degrees in its model </li></ul></ul><ul><li>Can also be used as: </li></ul><ul><ul><li>Business e-mail address book </li></ul></ul><ul><ul><li>Substitute on-line resume </li></ul></ul><ul><ul><li>Professional marketing brochure </li></ul></ul><ul><ul><li>Job research tool (bi-directional) </li></ul></ul><ul><ul><li>… and more. </li></ul></ul>WNO
  5. 5. Human-to-human networking <ul><li>Sample objective </li></ul><ul><li>To secure a job at XYZ Company </li></ul><ul><li>Approach </li></ul><ul><li>Speak with friends, colleagues, WNO members, etc. </li></ul><ul><li>Communicate your objective </li></ul><ul><li>Discover someone with a connection to XYZ Company </li></ul><ul><li>Connect with that person and seek information </li></ul><ul><li>Use the information to better promote your objective </li></ul><ul><li>Issues </li></ul><ul><li>May need to speak with many, many people </li></ul><ul><li>You don’t know who they know </li></ul>WNO
  6. 6. Networking using LinkedIn <ul><li>Sample objective </li></ul><ul><li>To secure a job at XYZ Company </li></ul><ul><li>Approach </li></ul><ul><li>Search for connections in XYZ Company </li></ul><ul><li>Reach out to direct connections –or– </li></ul><ul><li>Request an introduction through a connection </li></ul><ul><li>Advantages </li></ul><ul><li>More efficient research </li></ul><ul><li>You can “see” one degree further </li></ul>WNO
  7. 7. The power of three degrees WNO
  8. 8. Your Network Power of Three Degrees WNO
  9. 9. How do I leverage this power? <ul><li>Invite colleagues to join your network </li></ul><ul><li>Reach out to new contacts and invite them to LinkedIn network </li></ul><ul><li>Join the Westchester Networking Organization LinkedIn Group </li></ul>WNO
  10. 10. <ul><li>LinkedInTopic </li></ul><ul><li>LinkedIn Resident Expert </li></ul><ul><li>I have all these business cards. Now what? </li></ul><ul><li>Navigating through the minefield </li></ul><ul><li>I don’t know what I don’t know </li></ul><ul><li>Kevin Muller on Basics </li></ul><ul><li>Maurene Caplan Grey on how to use </li></ul><ul><li>John Bobay on best practices </li></ul>Tonight we’ll address… WNO
  11. 11. How Maurene uses LinkedIn <ul><li>2004 – Employed: Gartner </li></ul><ul><ul><li>Contacts change jobs, new title… breath life into network </li></ul></ul><ul><li>2005 – Goodbye: Gartner </li></ul><ul><ul><li>Built out network… add contacts </li></ul></ul><ul><ul><li>Recommendation… must be honest </li></ul></ul><ul><ul><ul><li>Who is Maurene? </li></ul></ul></ul><ul><ul><ul><li>LinkedIn to LinkedIn jobs </li></ul></ul></ul><ul><ul><ul><li>I’m great! </li></ul></ul></ul><ul><li>2005 – Hello: Grey Consulting </li></ul><ul><ul><li>Continue to add contacts… out of sight, out of mind </li></ul></ul><ul><ul><li>Q&A … build mindshare </li></ul></ul>WNO
  12. 12. Basic navigation All on your home page WNO
  13. 13. Adding connections (Contacts) WNO
  14. 14. Finding connections (Contacts) #1 Akhu Cat Akhu Cat Akhu Cat Akhu Cat WNO
  15. 15. Finding connections (Contacts) #2 Akhu Akhu Cat Allegro Cat I send Introduction through Allegro to forward to Akhu WNO
  16. 16. Finding connections (Contacts) #3 WNO Akhu Cat Akhu: Allegro Akhu Akhu Akhu
  17. 17. Account & Settings Ask a contact for an introduction .. Can be multiple degrees deep Introduction to LinkedIn member … No shared contacts WNO
  18. 18. Finding others with similar network is tricky WNO
  19. 19. Introductions to a targeted employer Type company name WNO
  20. 20. The implicit “who” WNO
  21. 21. The explicit “where” <ul><li>Use your LinkedIn profile URL in your email signature file, resume, business card, other network profiles … </li></ul><ul><li>Facebook (social feel; affinity groups) </li></ul><ul><li>Ning (strong focus on affinity groups) </li></ul><ul><li>Xing (business feel; LinkedIn-like stronger presence in Europe) </li></ul>
  22. 22. <ul><li>LinkedInTopic </li></ul><ul><li>LinkedIn Resident Expert </li></ul><ul><li>I have all these business cards. Now what? </li></ul><ul><li>Navigating through the minefield </li></ul><ul><li>I don’t know what I don’t know </li></ul><ul><li>Kevin Muller on Basics </li></ul><ul><li>Maurene Caplan Grey on how to use </li></ul><ul><li>John Bobay on best practices </li></ul>Tonight we’ll address… WNO
  23. 23. What’s the difference? <ul><li>LinkedIn to keep in touch </li></ul><ul><li>LinkedIn for sales generation </li></ul><ul><li>LinkedIn to find people/businesses </li></ul><ul><li>LinkedIn to expand your universe </li></ul><ul><li>LinkedIn for recruiters </li></ul><ul><li>LinkedIn for those in transition </li></ul>
  24. 24. Using LinkedIn for passive targets <ul><li>Find a job posting online via websites, agents, etc. </li></ul><ul><li>If it’s a good match – apply online </li></ul><ul><li>Now NETWORK the posting! </li></ul>
  25. 25. Networking goals <ul><li>Learn more about the company. </li></ul><ul><li>Get your marketing materials (resume, cover letter, etc.) into the company another way! </li></ul>
  26. 26. Search Tips <ul><li>The generic search bar on the home page doesn’t return consistent or complete results. </li></ul><ul><li>If you don’t find those whom you are looking for, search their names in Google. You may find that they have a LinkedIn profile. </li></ul><ul><li>Find company connections using Google to search LinkedIn. </li></ul>
  27. 27. LinkedIn search for CUCS
  28. 28. Google search for CUCS #1
  29. 29. Google search for CUCS #2
  30. 30. LinkedIn freebie When you find a connection, leverage it to find other connections.
  31. 31. How to expand your LinkedIn network <ul><li>Join groups </li></ul><ul><li>Invite friends, family, colleagues, vendors… </li></ul><ul><li>Use all the varieties of LinkedIn search </li></ul><ul><li>Use Google search – It searches all of LinkedIn </li></ul>
  32. 32. Personal notes and contact management
  33. 33. What makes a good network? <ul><li>Quality of 1 st degree connections versus </li></ul><ul><li>Quantity of connections </li></ul><ul><li>You or someone in your network needs to </li></ul><ul><li>Find target companies </li></ul><ul><li>Find people in target companies </li></ul><ul><li>Get marketing materials into targeted companies </li></ul><ul><li>Without a large, quality network, you are limited in achieving these goals. </li></ul>
  34. 34. Questions <ul><li>How do I manage building links so as not to damage my creditability? Don’t link promiscuously. </li></ul><ul><li>Is there an easy way to correct past errors? Memory is a selective thing. </li></ul><ul><li>Can recruiters be targeted or connected via LinkedIn? Yes, but be sensitive. </li></ul><ul><li>Does being on LinkedIn label one as unemployed? No, not unless you tell folk. </li></ul><ul><li>How much time should I expect to spend on maintaining my professional presence, especially as my network grows? It depends. </li></ul>WNO
  35. 35. Homework <ul><li>Use the WNO LinkedIn group to invite WNO members to your LinkedIn network. </li></ul><ul><li>Find people who have worked at your prior employer. </li></ul><ul><li>Determine who can provide you with the best source of information about one of your target employers and ask that person a question through LinkedIn (not through your personal email account). </li></ul><ul><li>Ask a question to, or answer a question from, the WNO LinkedIn group. </li></ul><ul><li>Ask a question to, or answer a question from, a different LinkedIn group. </li></ul>WNO
  36. 36. Resources <ul><li>LinkedIn: Extreme Makeover (Guy Kawasaki’s before and after LinkedIn profiles) </li></ul><ul><li>100+ Smart Ways to Use LinkedIn (see sections on career management and job search) </li></ul><ul><li>LinkedIn and Job Search </li></ul><ul><li>Ten Ways to Use LinkedIn </li></ul><ul><li>LinkedIn Social Network Review </li></ul><ul><li>Social Engineering Social Networking Services: A LinkedIn Example </li></ul><ul><li>I’m on LinkedIn. Now What? </li></ul><ul><li>At Social Site, Only the Businesslike Need Apply </li></ul><ul><li>Unlocking LinkedIn’s Hidden Back Door </li></ul><ul><li>Utility: Outlook LinkedIn Toolbar </li></ul><ul><li>LinkedIn has Diluted Its Branding (shameless self-promotion) </li></ul><ul><li>Why I Use LinkedIn (and more shameless self-promotion) </li></ul>WNO
  37. 37. Mega resources: linkedin.alltop.com WNO
  38. 38. Thank you WNO Kevin Muller Maurene Caplan Grey aka http://www.linkedin.com/in/maurenegrey John Bobay aka http://www.linkedin.com/in/jbobay

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