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Measuring Social Media Impact: Google Analytics and Twitter

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Slides for a talk given at the University of Oxford OxEngage series exploring how social media interactions on Twitter can be analysed using Google Sheets and Google Analytics

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Measuring Social Media Impact: Google Analytics and Twitter

  1. 1. Measuring Social Media Impact: Google Analytics and Twitter Martin Hawksey @mhawksey #OxEngage http://www.slideshare.net/mhawksey/ This work is licensed under a Creative Commons Attribution 4.0. CC-BY mhawksey
  2. 2. alt.ac.uk Getting to know you… #OxEngage @mhawksey 2
  3. 3. Outcomes ◊ Able to perform basic Twitter analysis techniques; ◊ understanding of the limitations and opportunities of data from Twitter; ◊ *Inspire* you to do more 3
  4. 4. Why 4 Image: CC-BY-NC-ND Mike Bitzenhofer https://flic.kr/p/4UoT3s
  5. 5. Courtesy Marc Smith http://www.slideshare.net/Marc_A_Smith/2013-nodexl-social-media-network-analysis5
  6. 6. Actionable Insight 6 Image: CC-BY-NC-ND Shaun Osborne https://flic.kr/p/34Xv1v
  7. 7. ALT Comunity 7 Image: CC-BY-NC-SA ALT https://flic.kr/p/yuDXkn
  8. 8. Courtesy Marc Smith http://www.slideshare.net/Marc_A_Smith/2013-nodexl-social-media-network-analysis8
  9. 9. Content marketing 9 Image: CC-BY-NC Chris Jones https://flic.kr/p/bupUcB
  10. 10. Twitter Analytics 10
  11. 11. Twitter Dashboard 11
  12. 12. Twitter Analytics Dashboard for MS Excel ◊ Originally developed by Elena Villaespesa ◊ Extended by Ernesto Priego 12 Image: CC-BY-NC-SA Elena Villaespesa http://artsmetrics.com/en/dashboard-for-twitter-analytics/
  13. 13. Twitter Analytics Dashboard for Google Sheets 13
  14. 14. Twitter Dashboard Limits 14 Image: CC-BY-NC-ND Wayne Stadler https://flic.kr/p/B6BKW
  15. 15. alt.ac.uk Twitter Search 15
  16. 16. alt.ac.uk16
  17. 17. alt.ac.uk17
  18. 18. Lets interface … {API} Image credit: CC-BY-NC nikki https://flic.kr/p/5d59EW
  19. 19. alt.ac.uk Data…. 19 <html> <rss> <XML> {JSON} API .csv
  20. 20. alt.ac.uk Twitter Search API – Single tweet 20
  21. 21. alt.ac.uk Twitter Search API Limits ◊ Data from last ~7 days ◊ Last 18,000 tweets for search term ◊ Developer ‘Rules of the Road’ on storage 21
  22. 22. alt.ac.uk@mhawksey 22 Twitter Archiving Google Sheet
  23. 23. alt.ac.uk23
  24. 24. alt.ac.uk24
  25. 25. alt.ac.uk Google Sheet benefits 25
  26. 26. alt.ac.uk [my link] 26
  27. 27. alt.ac.uk27
  28. 28. alt.ac.uk One last trick … TAGSExplorer 28
  29. 29. alt.ac.uk29 https://www.futurelearn.com/courses/social-media-analytics
  30. 30. alt.ac.uk Links Worksheet - go.alt.ac.uk/OxEngageTw Slides - go.alt.ac.uk/OxEngageTwSlides 30
  31. 31. alt.ac.uk Thank you! @mhawksey+MartinHawksey 31
  32. 32. Association for Learning Technology Registered charity number: 1063519 www.alt.ac.uk @A_L_T

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