1.
Using Social Media to Develop
Your Network and Career
Mark Hennessey

2.
Session Objectives
• Gain an understanding of why using Social
Media is critical for finding opportunities and
advancing your career
• Learn best practices in creating your profile
and building a social network
• Learn how a small investment of time in
developing your network can pay huge
dividends in your career
• Learn the Do’s and Don'ts of using Social
Media in a job search

3.
A Little Data About Social Media
• If Facebook were a country it would be the 3rd
most populated in the world, ahead of the
U.S.
• 500 Billion – the number of minutes spent on
Facebook per year
• 95% of companies are using LinkedIn to
recruit
• 59% use Facebook
• 42% use Twitter
*Statistics from Facebook, LinkedIn & Twitter

4.
• LinkedIn is an Internet platform company focused on connecting the
world’s professionals
• Website launched in 2003 and is the world’s largest professional
network
– 85 million members
– Representing every country and executives from every Fortune
500 company
• Over two-thirds of the Fortune 100 now use LinkedIn Recruiting
Solutions to find, contact and hire great talent for their organizations
*Statistics from LinkedIn

5.
Your Profile (And How to Get Found)
• Photo
• Work History/Summary/Specialties – resume
feature
• School
• Interests
• Contact Settings – use name (dot) (at) format
• Be honest – People will call you out
The closer to 100% complete, the better!

6.
My Profile

7.
How NOT to Make a Good
Impression
• 33,825 users who are in “mangement”
• 60,085 users who are “mangers”
• Only 10 Exceptional “commincator”s but
27 “communcator”s
• 960 users who are a “professonal” and
150 who simply are “professonals”
• 11 “Business Devlopment Professionals”

8.
Groups
• 50 Limit
• Members
• Rules
• Job Boards
• National & Local – Corridor Job Club,
LinkedIowa, Diversity Focus, Alma Mater

9.
Viewing Group Members

10.
InMail
• Why InMail?
– You can reach out to people you may not actually have a 'face to
face' relationship with
– You can send a message to the people that you need to contact
without relying on a long chain of contacts using LinkedIn
Introductions
– You can contact a LinkedIn member without knowing that
person's email address
– You don't have to be a premium member to receive or respond to
InMails
– There is a 7 day guaranteed response. If no response is
received within 7 days your account will be credited with an
InMail on the 8th day.
– Cost is $10 each with a free account

11.
This Doesn’t Work Anymore
To Whom This May Concern:
I am interested in a position with your company, I and believe that my
education and employment background that is equivalent to a significant
amount of relevant experience together are appropriate for this position. I
am confident that my background and skills in journalism, free lance
writing and print media with additional exploration in social media research
will prove to be an effective match for your qualifications.
I believe that the combination of my print media, journalism, newspaper
writing and editing experience is well-suited to the position you described. I
have enclosed a copy of my resume as a Word attachment with additional
information about my qualifications. I am also willing to volunteer or intern
with your company to obtain the necessary skills to use in the Mass
Communication field, I look forward to receiving your reply. Thank you for
your consideration.
Sincerely,
XXXXXX

12.
Introductions
• It is a 2 way street – be willing to give and receive
• Introductions let you contact members in your
extended network through the people you know
• All LinkedIn members (even those with free accounts)
have a certain number of introductions they can
request
• Introductions expire after 6 months if the receiver
doesn't respond
• Once the member accepts your introduction you can
exchange information and do business
• You won't become 1st degree connections unless one
of you invites the other to connect and the request is
accepted

13.
Invitations
• Template – just change the name
• Add value
• The dreaded “IDK”
• Limited number and eventually will have to
request additional invites

14.
Templates
Hello,
As a member of the Corridor Job Club group, I wanted to introduce myself. I’m looking for a new
opportunity (AS A BLANK) (OR IN THE FIELD OF) and wanted to connect with industry experts. If you
are not open to connecting, please ignore this invitation.
Thanks!
Mark Hennessey
Hello,
I am hoping that you will help me with an introduction to XXX. I came across XXX profile on LinkedIn and
wanted to introduce myself. I am looking for a new opportunity (AS A BLANK) (OR IN THE FIELD OF).
Given XXXX background, I thought XXX may be willing to share their expertise. If you are not open to
helping, that is fine. Please ignore this invitation. Thanks for your assistance!
Mark Hennessey
Hello,
I came across your profile on LinkedIn wanted to introduce myself. My name is Mark Hennessey with
Vangent, a General Dynamics Company. I’m looking for a new opportunity (AS A BLANK) (OR IN THE
FIELD OF) and wanted to connect with industry experts. If you are not open to helping, that is fine.
Please archive this InMail. If you would like to connect to help build both our networks, just let me know
the e-mail
address for the invitation since this does not actually connect us.
Thanks in advance for the consideration.
Mark Hennessey

15.
Connections
• Kevin Bacon – 6 Degrees of Separation
How big is your digital Rolodex

16.
Importing Connections
• Use the address book importer to import your
address book directly from web-based email
clients such as Gmail or Yahoo! Mail, or use the
Outlook address book importer

17.
Free vs. Premium
• What is the cost and is it worth it?
– Basic account is free and will typically allow
you to only a limited number of people per
search and no InMails
– Job Seeker is $29.95 per month (5 Inmails,
more search results)
– Job Seeker Plus is $49.95 per month (10
InMails, More Invitations and search results)

18.
Job Seeking
• People – 1st, 2nd and 3rd degree connections
• Companies – follow companies
• Groups – search for contacts within a group
• Compliance – you will likely have to apply to the
company website for compliance reasons

19.
How do I find potential
connections?

20.
Search Tips
• Use generic title keywords rather that specific
skills
• Booleans (AND’s, OR’s, -’s)
• Use filters to narrow by: location, industries,
groups and company names
• Company Profile searches with employees

21.
Applications
• Books – your reading list (library)
• Recommendations – offer and ask (get at least
two)
• Events Application
• Slideshare.net / Google presentations – your
resume presentation
• WordPress - updates from your blog

22.
LI Extra’s
• Send an invite to new contacts this week
• Use your Outlook signature line
• Updates – remember to add value
• Link to Twitter
• Use important search keywords throughout
your profile
• Export your contacts-
http://www.linkedin.com/addressBookExport

23.
Become a Subject Matter Expert
• Demonstrate your expertise on LinkedIn
Answers
– LinkedIn Answers is one of the best places on
the web to share business knowledge
– By demonstrating your expertise on LinkedIn
you earn recognition that helps you build your
credibility

24.
Use the JobsInsider Toolbar
• Once installed, the JobsInsider
toolbar integrates into your web
browser, so when you are viewing a
job listing on an external job site, you
can automatically see your inside
connections at that company

25.
• Personal yet professional
• Profile – Settings – HIGHLY recommend
private
• Generational differences – Grandparents
can keep up with their grandkids
• Photo’s – careful about tags
• Mobile
• Causes, games and other time wasters

26.
• “Don’t be an egg”
• Tweets - 140 characters - # hashtags
• Cell phone updates
• Profile – can I be found?
• Followers/Following
• Outlook signature
• Finding people with Tweets

27.
• Over 200,000,000 users
• Over 180,000,000 per day
• www.tweetdeck.com
• www.hootsuite.com
• www.twuffer.com
*Statistics from Touch Agency

28.
• April 23, 2005 – 1st Video Uploaded
• May 2010 – YouTube exceeds 2 billion
views per day
• Second most popular search engine next
to Google
• *Statistics from You Tube

29.
Privacy Settings
Do you want the world to know you are
gone?
Just viewed by friends
It’s my life!

30.
Final thoughts
• Out there FOREVER
• It takes time to build a network
• Keep it fresh and learn from other power users
• Add value to your posts, be someone that
people want to hear from

31.
Questions?
• Contact me at mark.hennessey@gdit.com
• Invite me on LinkedIn
http://www.linkedin.com/in/markhennessey
• Follow me on Twitter @markhennessey

32.
Easy First Steps/Homework
• Complete your profile within 72 hours
• Connect with me on LI
• Spend at least 20 minutes a day adding
new connections (10 per day x 5 days =
50 new connections per week or 200 a
month)